Senior Community & Social Media Manager (freelance) at Bossa Games

Community Manager (Freelance) at Village Games

Consultant (Freelance) at Game Academy

Senior Community & Social Media Manager at Scriptic

Responsible for driving community and social media growth, re-engagement, and conversion strategies. Led the implementation of an AI bot on the Scriptic Discord server, elevating player interaction by providing support through a streamlined ticketing system, managing giveaways, and optimising the overall user experience. Additionally, curated and executed weekly and monthly Discord community incentive campaigns, cultivating a sense of community and actively driving engagement. Established robust foundations and implemented procedural systems to ensure stability in anticipation of the Scriptic social media and community's expansion, contributing to a scalable and organised environment. Set up and fine-tuned Sprout Social to precisely align with Scriptic's unique use case, optimising social media management and analytics. Worked closely with marketing artists and creatives to conceptualise and develop content ideas for various creatives across social media platforms, primarily focusing on TikTok. Additionally, collaborated closely with the same team to create weekly social posting calendars, ensuring the alignment of content strategies with current trends while capitalising on the legacy success of our channels. Conducted engaging TikTok live streams, featuring playthroughs of diverse Scriptic series, and contributed voice acting to enhance storytelling and elevate user engagement in narrative drama content on the platform. Set up and fine-tuned Sprout Social to precisely align with Scriptic's unique use case, optimising social media management and analytics. This strategic adjustment allowed for the successful integration of YouTube Shorts into our regular content pipeline, culminating in a notable 30% increase in the YouTube audience. Additionally, I maintained a consistent engagement rate above the standard expected baseline across all core social channels, ensuring a vibrant and active online community.

Community and Social Media Team Manager (PC & Console) at Kwalee

Oversaw community & social media operations in the newly formed Kwalee PC & console division. A Publisher for multiple indie games & IPs across various genres. Responsible for building a brand new PC/Console community & social media department from scratch.Laying the foundations for how the new team should operate, creating all procedures, & documentation while applying automation & software integrations to ensure the department runs smoothly. Launched a new brand identity for Kwalee Gaming, the PC & console division of Kwalee. Including creating a new visual style, tone of voice, & launching supporting social media channels through live events. I managed a team of talented community managers & social media managers to ensure their daily workloads were managed properly & they had everything they needed to successfully deliver on our planned campaigns. Worked closely with the wider marketing team to strategise the CSM plans for each upcoming release. This included planning regular activities & content to keep the game communities engaged & excited, pre & post-launch. Created a phased CSM campaign planning system to ensure each campaign is bespoke to each unique IP & ensure that this was adapted to align with core campaign beats set by the marketing team. Set up a social listening system to identify community trends so Kwalee can be quick to respond to any content that has the potential to go viral. Implementing multiple Discord bots & automation to keep the Kwalee communities active & engaging. Worked closely with a team of ambassadors & influencers regularly to build relationships with them & drive aspiration. Including real-world community ‘meet & greets’ at events like Twitchcon & EGX. Worked on unique campaigns with Brand Managers on various online social media & game platforms including Steam, TikTok & Fanatical. Created content for social media in various formats including short & long-form video, 2D art, animation & audio mixing.

Head of Community Development at Lockwood Publishing

Community Manager for the popular social 3D mobile game, Avakin Life. Responsible for a team of internal and external moderators located all over the globe. My daily tasks included - Communicating with a user base of over 60 million players worldwide. I communicated with our players using all forms of social media as well as email, in-game, and multiple social tools including a combination of Hootsuite and Sprout Social. I provided technical support for users in need, gathered suggestions, and bug reports to feedback to the development team as well as general communication with our players. I constantly refined and fine-tuned the methods we had in place to communicate with users so I could achieve the best results possible. Managed and assisted in the development of the Community Sift "pottymouth" system. We use this for filtering profanities within the app. This includes managing custom options, rule sets, and lists defined specifically for our user base. Worked closely with the talented team of programmers and artists at Lockwood, creating marketing assets including promotional posters and videos. For still and video capture I use a combination of Unity3D and Fraps and then create the media using the Adobe Creative Cloud software suite. Mixing audio tracks that were used within the app for various social events. When required I outsourced audio projects to freelance audio producers and DJs. I organised the events and contests calendar for our users to participate in. These events can vary from social media quizzes and art contests to in-game dance contests and modelling shows. The players are very engaged in the Avakin product and we can have up to 30 events in any single month.

Community Manager at Lockwood Publishing

Community Manager for the popular social 3D mobile game, Avakin Life. Responsible for a team of internal and external moderators located all over the globe. My daily tasks included - Communicating with a user base of over 60 million players worldwide. I communicated with our players using all forms of social media as well as email, in-game, and multiple social tools including a combination of Hootsuite and Sprout Social. I provided technical support for users in need, gathered suggestions, and bug reports to feedback to the development team as well as general communication with our players. I constantly refined and fine-tuned the methods we had in place to communicate with users so I could achieve the best results possible. Managed and assisted in the development of the Community Sift "pottymouth" system. We use this for filtering profanities within the app. This includes managing custom options, rule sets, and lists defined specifically for our user base. Worked closely with the talented team of programmers and artists at Lockwood, creating marketing assets including promotional posters and videos. For still and video capture I use a combination of Unity3D and Fraps and then create the media using the Adobe Creative Cloud software suite. Mixing audio tracks that were used within the app for various social events. When required I outsourced audio projects to freelance audio producers and DJs. I organised the events and contests calendar for our users to participate in. These events can vary from social media quizzes and art contests to in-game dance contests and modelling shows. The players are very engaged in the Avakin product and we can have up to 30 events in any single month.

Freelance Photographer & Digital Artist at GreenDigitalMedia

Freelance photographer, graphic designer, video editor and 2D artist specialising in motion graphics for the gaming industry. I created video and poster assets for clients all over the world as well as created stock photography, footage and graphics which I sold via Envato marketplace. Previous clients include Nottinghamshire County Council, Montana, Lockwood Publishing, Sub:Conscious, Rogue FM, Terminal 1 and X-fest. I also manage the AV service side of Green Digital Media which includes PA hire, archiving and VHS transfer.