Adam Skinner

Responsible for driving community and social media growth, re-engagement, and conversion strategies. Led the implementation of an AI bot on the Scriptic Discord server, elevating player interaction by providing support through a streamlined ticketing system, managing giveaways, and optimising the overall user experience. Additionally, curated and executed weekly and monthly Discord community incentive campaigns, cultivating a sense of community and actively driving engagement. Established robust foundations and implemented procedural systems to ensure stability in anticipation of the Scriptic social media and community's expansion, contributing to a scalable and organised environment. Set up and fine-tuned Sprout Social to precisely align with Scriptic's unique use case, optimising social media management and analytics. Worked closely with marketing artists and creatives to conceptualise and develop content ideas for various creatives across social media platforms, primarily focusing on TikTok. Additionally, collaborated closely with the same team to create weekly social posting calendars, ensuring the alignment of content strategies with current trends while capitalising on the legacy success of our channels. Conducted engaging TikTok live streams, featuring playthroughs of diverse Scriptic series, and contributed voice acting to enhance storytelling and elevate user engagement in narrative drama content on the platform. Set up and fine-tuned Sprout Social to precisely align with Scriptic's unique use case, optimising social media management and analytics. This strategic adjustment allowed for the successful integration of YouTube Shorts into our regular content pipeline, culminating in a notable 30% increase in the YouTube audience. Additionally, I maintained a consistent engagement rate above the standard expected baseline across all core social channels, ensuring a vibrant and active online community.