Sustainability in Motion: Luminox Bear Grylls x TIDE

Developed and directed a 3D animation for Luminox in collaboration with TIDE, visualizing the full cycle of recycling. The story begins with a plastic bottle thrown into a bin, which flows directly into the ocean. The bottle breaks into fragments and transforms into streams of plastic, finally forming the Bear Grylls edition watch — highlighting sustainability, circularity, and purposeful design.