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Marketing and communications professional specialising in social media management, content strategy, and audience insights. Experienced in executing multi-channel digital campaigns alongside a strong background in social research, enabling data-driven audience segmentation and reporting. Collaborative communicator who translates complex campaign analytics into actionable steps, with hands-on Meta platform experience and strong organisation skills to manage paid campaigns and support clients through practical knowledge transfer.…Marketing and communications professional specialising in social media management, content strategy, and audience insights. Experienced in executing multi-channel digital campaigns alongside a strong background in social research, enabling data-driven audience segmentation and reporting. Collaborative communicator who translates complex campaign analytics into actionable steps, with hands-on Meta platform experience and strong organisation skills to manage paid campaigns and support clients through practical knowledge transfer.

Connor Rankine

Social Media Manager, Digital Marketer, Content Strategist, +3

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Marketing and communications professional specialising in social media management, content strategy, and audience insights. Experienced in executing multi-channel digital campaigns alongside a strong background in social research, enabling data-driven audience segmentation and reporting. Collaborative communicator who translates complex campaign analytics into actionable steps, with hands-on Meta platform experience and strong organisation skills to manage paid campaigns and support clients through practical knowledge transfer.…Marketing and communications professional specialising in social media management, content strategy, and audience insights. Experienced in executing multi-channel digital campaigns alongside a strong background in social research, enabling data-driven audience segmentation and reporting. Collaborative communicator who translates complex campaign analytics into actionable steps, with hands-on Meta platform experience and strong organisation skills to manage paid campaigns and support clients through practical knowledge transfer.

Available to hire

Marketing and communications professional specialising in social media management, content strategy, and audience insights. Experienced in executing multi-channel digital campaigns alongside a strong background in social research, enabling data-driven audience segmentation and reporting.

Collaborative communicator who translates complex campaign analytics into actionable steps, with hands-on Meta platform experience and strong organisation skills to manage paid campaigns and support clients through practical knowledge transfer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketer at Liv Holistic Health & Wellbeing

March 1, 2023 - Present

Built, scheduled, and executed multi-channel email and social campaigns across LinkedIn, Facebook, Instagram, and YouTube to optimise visitor engagement and lead generation. Managed CRM databases for contact selection, audience segmentation, and implementation of automated email nurturing journeys. Maintained digital platforms and created on-brand graphics, landing pages, and marketing collateral to ensure creative consistency across channels. Monitored performance metrics and compiled actionable reports while managing tight workflows as a proactive remote self-starter.

Social Researcher at Natcen

November 1, 2021 - February 28, 2023

Transformed consumer insights into data-driven content strategies by analysing public perception and cultural trends to craft resonant messages across media channels. Conducted focused interviews to gather behavioural and demographic insights that informed audience segmentation and targeted campaigns. Enhanced participant engagement using advanced communication techniques to improve brand storytelling and campaign impact, while navigating sensitive conversations to build trust and refine data for compelling communications.

Coder at Parseq

May 1, 2021 - July 31, 2021

Processed and structured sensitive data with 99.9% accuracy, strengthening precision and data integrity skills relevant to media operations, content QA, and audience segmentation. Streamlined data workflows and compliance protocols to improve operational efficiency.