I’m a marketing lead with 7+ years’ experience specialising in brand building, storytelling and commercially led campaigns across hospitality, food, events and culture-focused brands. Most recently as Head of Marketing at GRUB Manchester, I led brand strategy, creative direction and campaign delivery across a growing portfolio of venues and projects. This included launching and building Campfield Market from the ground up into one of Manchester’s fastest-growing independent market brands, generating over 1 million launch views, attracting 50,000+ visitors in its first six months and growing the brand to 13k+ followers in under six months. Alongside this, I led the rebrand and repositioning of GRUB, helping evolve the business into a modern, culture-led hospitality brand through content, campaigns and storytelling that significantly increased reach, engagement and audience growth across social platforms. I’m hands-on, ideas-led and commercially focused, turning concepts into relevant, high-performing campaigns that drive footfall, engagement, partnerships and long-term brand growth.…

Connor Williams

I’m a marketing lead with 7+ years’ experience specialising in brand building, storytelling and commercially led campaigns across hospitality, food, events and culture-focused brands. Most recently as Head of Marketing at GRUB Manchester, I led brand strategy, creative direction and campaign delivery across a growing portfolio of venues and projects. This included launching and building Campfield Market from the ground up into one of Manchester’s fastest-growing independent market brands, generating over 1 million launch views, attracting 50,000+ visitors in its first six months and growing the brand to 13k+ followers in under six months. Alongside this, I led the rebrand and repositioning of GRUB, helping evolve the business into a modern, culture-led hospitality brand through content, campaigns and storytelling that significantly increased reach, engagement and audience growth across social platforms. I’m hands-on, ideas-led and commercially focused, turning concepts into relevant, high-performing campaigns that drive footfall, engagement, partnerships and long-term brand growth.…

Available to hire

I’m a marketing lead with 7+ years’ experience specialising in brand building, storytelling and commercially led campaigns across hospitality, food, events and culture-focused brands.

Most recently as Head of Marketing at GRUB Manchester, I led brand strategy, creative direction and campaign delivery across a growing portfolio of venues and projects. This included launching and building Campfield Market from the ground up into one of Manchester’s fastest-growing independent market brands, generating over 1 million launch views, attracting 50,000+ visitors in its first six months and growing the brand to 13k+ followers in under six months.

Alongside this, I led the rebrand and repositioning of GRUB, helping evolve the business into a modern, culture-led hospitality brand through content, campaigns and storytelling that significantly increased reach, engagement and audience growth across social platforms.

I’m hands-on, ideas-led and commercially focused, turning concepts into relevant, high-performing campaigns that drive footfall, engagement, partnerships and long-term brand growth.

See more

Skills

Experience Level

Branding
Expert

Work Experience

Head of Marketing at GRUB MCR
January 1, 2025 - Present
Lead marketing strategy across GRUB’s portfolio of venues and brands, including Campfield Market, Fairfield Social Club and Grape Street. Rebranded GRUB, refined brand identity and tone of voice, and delivered multi-channel campaigns that grew reach and engagement. Led launches and activations across venues, built key media partnerships, managed budgets, and worked with operators to curate a diverse food, drink and cultural offering.
Marketing & Sales Executive at BrewDog
January 1, 2023 - December 31, 2024
Developed and led local marketing strategies and partnership activity across 14 UK bars, securing brand collaborations that drove mid-week sales growth in Manchester. Managed social media content, achieving follower growth and delivering targeted campaigns. Surpassed Christmas sales targets and contributed to strong regional performance.
Brand Executive at DWF Group plc
January 1, 2018 - December 31, 2023
Led global rebranding projects and brand strategy, maintained a market-leading NPS of +62 and 23% YoY growth, and ensured consistent rollout across channels. Delivered multi-channel campaigns, directed content and web strategy, and planned large-scale events with budgets up to £500k, achieving cost efficiencies through a digital-first approach.

Education

BA Hons Degree & Placement Year at Leeds Beckett University
January 1, 2014 - January 1, 2018
BTEC Extended Diploma (Double) at Cardinal Newman College Preston
January 1, 2012 - January 1, 2014
A2 Level Graphic Design at Cardinal Newman College Preston
January 11, 2030 - May 18, 2026

Qualifications

CIM Marketing Team of the Year
January 1, 2017 - May 18, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Consumer Goods, Professional Services
    paper Campfield Market

    Led the launch and brand development of Campfield Market, helping establish it as one of Manchester’s fastest-growing independent market destinations. Built the brand identity, tone of voice and social strategy from the ground up, positioning the market as a culture-led destination rather than a traditional market space.

    Delivered the full launch campaign across social, content, PR, influencer partnerships and paid media, generating over 1 million launch views, attracting 50,000+ visitors within the first six months and growing the Instagram audience to 13k+ followers in under six months.

    Created a social-first content strategy focused on storytelling, atmosphere and community, helping drive strong engagement, repeat visitation and citywide awareness. Worked across campaign planning, creative direction, copywriting, creator collaborations, launch activations and ongoing content production to build a recognisable and commercially successful brand that quickly became a key part of Manchester’s independent food and culture scene.

    paper Campfield Market

    Led the launch and brand development of Campfield Market, helping establish it as one of Manchester’s fastest-growing independent market destinations. Built the brand identity, tone of voice and social strategy from the ground up, positioning the market as a culture-led destination rather than a traditional market space.

    Delivered the full launch campaign across social, content, PR, influencer partnerships and paid media, generating over 1 million launch views, attracting 50,000+ visitors within the first six months and growing the Instagram audience to 13k+ followers in under six months.

    Created a social-first content strategy focused on storytelling, atmosphere and community, helping drive strong engagement, repeat visitation and citywide awareness. Worked across campaign planning, creative direction, copywriting, creator collaborations, launch activations and ongoing content production to build a recognisable and commercially successful brand that quickly became a key part of Manchester’s independent food and culture scene.