Hello! I’m Carmen, a Senior Graphic Designer with over 15 years dedicated to building high-impact visual systems for tier-1 brands. I’ve led 360º branding projects, developed technical packaging for major retailers, and steered multi-market editorial design across Europe and LATAM. I enjoy driving creative strategy, coordinating cross-functional teams, and optimizing workflows with AI to deliver on-demand content for international portfolios. In recent years I’ve taken on Creative Leadership roles and led launches from concept to production, creating modular editorial systems and scalable brand assets for clients like Inditex, Mercadona, and Lidl. I’m passionate about robust design systems, collaborative leadership, and continuously refining processes to empower global teams while maintaining a friendly, hands-on approach.…Hello! I’m Carmen, a Senior Graphic Designer with over 15 years dedicated to building high-impact visual systems for tier-1 brands. I’ve led 360º branding projects, developed technical packaging for major retailers, and steered multi-market editorial design across Europe and LATAM. I enjoy driving creative strategy, coordinating cross-functional teams, and optimizing workflows with AI to deliver on-demand content for international portfolios. In recent years I’ve taken on Creative Leadership roles and led launches from concept to production, creating modular editorial systems and scalable brand assets for clients like Inditex, Mercadona, and Lidl. I’m passionate about robust design systems, collaborative leadership, and continuously refining processes to empower global teams while maintaining a friendly, hands-on approach.WWWW…