Good copy makes the complicated simple. Great copy makes it memorable. That’s the energy I bring to every launch, landing page, and line of text. I'm a senior copywriter with 10+ years’ experience across SaaS, cloud, and enterprise tech, leading copy and content end-to-end. From PR and partner assets to product launches, in-product messaging, social campaigns, and advocacy programs, I’ve delivered copy that drives both engagement and results — from quadrupling traffic at Similarweb to lifting Sleek’s conversions by 360%. Portfolio link: _Website not available. Sign in: https://www.twine.net/signup_…

Liz March

PRO
5.0 (1 review)

Good copy makes the complicated simple. Great copy makes it memorable. That’s the energy I bring to every launch, landing page, and line of text. I'm a senior copywriter with 10+ years’ experience across SaaS, cloud, and enterprise tech, leading copy and content end-to-end. From PR and partner assets to product launches, in-product messaging, social campaigns, and advocacy programs, I’ve delivered copy that drives both engagement and results — from quadrupling traffic at Similarweb to lifting Sleek’s conversions by 360%. Portfolio link: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Good copy makes the complicated simple. Great copy makes it memorable.

That’s the energy I bring to every launch, landing page, and line of text.
I’m a senior copywriter with 10+ years’ experience across SaaS, cloud, and enterprise tech, leading copy and content end-to-end. From PR and partner assets to product launches, in-product messaging, social campaigns, and advocacy programs, I’ve delivered copy that drives both engagement and results — from quadrupling traffic at Similarweb to lifting Sleek’s conversions by 360%.

Portfolio link: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Global Content Lead / Senior Copywriter at Sleek
November 1, 2025 - November 1, 2025
Owned Sleek’s content, SEO, and brand comms end-to-end, leading global messaging autonomously. Achieved a 360% YoY uplift in conversions and stronger site-to-lead and lead-to-customer performance, proving content as a direct revenue driver. Grew Sleek’s social following from 90K to 170K in 12 months through integrated content campaigns supporting major launches. Introduced AI-driven content workflows in month 3, scaling multi-region output (Singapore & Hong Kong) without additional headcount. Directed launch comms (in-product copy, landing pages, social, PR, partner campaigns) that built awareness and drove adoption. Planned and hosted UK team events — from summer rooftop BBQs to Christmas cooking school — fostering connection and culture across a fast-growing global team. Developed referral and advocacy programmes embedding customer stories into campaigns, boosting trust and pipeline quality. Partnered with leadership in Product, Sales, and Marketing to align content with GTM
Senior Content Lead at Keyloop
May 1, 2024 - May 1, 2024
Led Keyloop’s global content and brand narrative during a company-wide rebrand and website relaunch, preserving SEO equity while refreshing global identity. Owned copy across in-product messaging, launch campaigns, PR, social, and sales enablement. Directed content for multiple product launches and partner announcements, aligning GTM messaging, PR, and campaign assets to maximise adoption and awareness. Created customer-focused case studies and proof points to build trust and accelerate sales cycles. Partnered with Product Marketing, Sales, and Digital teams to ensure copy supported GTM priorities and drove measurable impact. Introduced content KPIs and optimisation frameworks, embedding a data-led approach to creative execution.
Senior Content Marketing Mgr, Digital Research Intelligence at Similarweb
April 1, 2023 - April 1, 2023
Owned content and social strategy for Similarweb’s Digital Research Intelligence product, turning complex data into clear, engaging campaigns. Quadrupled blog traffic in under 12 months with SEO-optimised, insight-driven copy that directly impacted pipeline and revenue. Translated technical market intelligence into storytelling that positioned Similarweb as an authority across financial services, retail, and tech. Active member of the Social Committee, organising team events, strengthening culture in hybrid, global environment. Created ABM-style content and customer advocacy assets (case studies, testimonials, proof points) that built trust and accelerated enterprise adoption. Led integrated, multi-channel campaigns for product launches, ensuring customer insights shaped positioning and messaging across web, social, email, and PR.
Brand and Communications Lead at UKCloud
January 1, 2022 - January 1, 2022
Promoted to lead the full brand and communications strategy, expanding remit to include ABM, media relations, and executive communications. Shaped brand narrative and positioning, significantly increasing awareness and credibility in a competitive, regulated market. Directed multi-channel campaigns, PR, and social activity, strengthening brand authority. Delivered ABM campaigns tailored to high-value accounts, accelerating engagement and supporting sales cycles. Supported internal engagement initiatives, contributing to team events and cross-department communications that built a strong sense of company culture. Partnered with Sales, Product Marketing, and Leadership to ensure unified GTM messaging across launches and campaigns.
Marketing and Customer Advocacy Manager at UKCloud
December 1, 2018 - December 1, 2018
Built the company’s first customer advocacy programme, creating case studies, testimonials, and success stories that became core sales and PR assets. Produced high-impact content across campaigns, launches, and customer communications. Supported PR and media relations, increasing visibility in the UK public sector. Partnered with marketing and sales to deliver consistent messaging across touchpoints.
EMEA Product Marketing Manager at Kerio Technologies
December 1, 2015 - December 1, 2015
Played a pivotal role in the growth of a new collaboration product, combining product marketing strategy with rapid experimentation to drive acquisition and retention across EMEA. Developed go-to-market strategies and messaging aligned to buyer personas. Worked with Sales and Customer Success to create resources that accelerated deal cycles and increased adoption. Partnered with Product to feed back customer insights and influence roadmap priorities. Implemented A/B testing and iterative optimisation, improving click-through rates and user engagement. Drove data-led decision making through KPI tracking and consumer behaviour insights. Spearheaded rapid prototyping and agile content development, ensuring fast adaptation to market dynamics and customer needs.
Cloud Technology Product Mgr, Cybersecurity (Permanent) at Computerlinks
December 1, 2012 - December 1, 2012
Tasked with managing UK business channels for two core IT SaaS security vendors, driving revenue growth through channel partnerships, marketing programs, and training. Managed a portfolio of 250+ channel partners, expanding reach and deepening vendor relationships. Directly led a team of 5, providing coaching, development, and performance management. Increased partner revenue by double digits year-on-year through targeted enablement and incentive programs. Produced marketing materials, sales toolkits, and training assets that accelerated partner onboarding and engagement. Designed and delivered remote and in-person training for partners, improving certification rates and sales confidence. Negotiated with key vendors on commercial agreements and co-marketing initiatives, securing budget and support for growth campaigns. Organized and executed annual partner events and incentive programmes, strengthening loyalty and driving cross-sell activity. Recognised with the CRN Fight Night Award 2
Cloud Technology Product Manager, Cybersecurity (Permanent) at Computerlinks
December 1, 2012 - December 1, 2012
Managed UK channels for two core IT SaaS security vendors, driving revenue growth through channel partnerships, marketing programs, and training. Oversaw 250+ channel partners and a team of 5, delivering partner enablement assets and events to boost certifications and engagement. Negotiated with key vendors on co-marketing initiatives and secured budget and support for growth campaigns. Recognised with the CRN Fight Night Award 2012 for credibility within the cybersecurity channel ecosystem.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Government
    paper Rebuilt Keyloop’s Global Brand Voice & Delivered High-Impact Product Launch Copy

    As Senior Content Lead at Keyloop, I shaped the company’s global brand narrative during a major rebrand and website relaunch. My role involved rewriting core messaging, simplifying complex automotive tech concepts, and creating clear, compelling copy across product pages, launch campaigns, PR, and sales enablement.

    I partnered with product marketing, digital, and leadership teams to ensure every message was consistent, accessible, and aligned to strategic goals. The result was a unified global voice, stronger storytelling across all channels, and launch campaigns that supported higher adoption and increased customer understanding.

    This project demonstrates my skill in simplifying technical topics, strengthening brand identity, and producing high-quality copy that supports awareness, trust, and commercial impact.

    paper Full portfolio link
    https://www.twine.net/signin…
    paper 20X Websites Conversions Through Strategic Content and SEO

    As Global Content Lead at Sleek, I rebuilt the company’s content and SEO framework from the ground up across four international markets. I created clear product messaging, redesigned key landing pages, introduced AI-driven content systems, and aligned SEO with conversion research.

    The result was a 190% year-on-year uplift in conversions — proving that the right mix of storytelling, clarity and search strategy can directly influence revenue. This project highlights my ability to turn content into a measurable growth engine, not just a marketing asset.

    paper Grew Blog Traffic by 360% at Simlarweb

    As Senior Content Marketing Manager for Similarweb’s Digital Research Intelligence product, I transformed a stagnant blog into a high-performing growth engine. I developed and executed a full SEO-led content strategy — turning complex digital intelligence data into clear, authoritative articles that ranked, engaged, and converted.

    I built a new editorial structure, created insight-driven long-form content, optimised existing assets, and aligned closely with SEO and product teams. The result was a 360% increase in traffic in under a year, a surge in high-intent visits, and a measurable uplift in pipeline and product adoption.
    This project demonstrates my ability to combine storytelling, data, and strategy to deliver genuine business impact.