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I help businesses put smart digital and marketing systems in place so everything runs smoothly and nothing gets missed. From websites and email marketing to enquiries, bookings, and client management, I help build or improve the systems behind the business so they work better and save time. I also provide consultancy support for marketing and digital projects, combining strategic thinking with hands-on delivery. With 16 years of marketing experience, I focus on simple, effective solutions that help businesses grow.…I help businesses put smart digital and marketing systems in place so everything runs smoothly and nothing gets missed. From websites and email marketing to enquiries, bookings, and client management, I help build or improve the systems behind the business so they work better and save time. I also provide consultancy support for marketing and digital projects, combining strategic thinking with hands-on delivery. With 16 years of marketing experience, I focus on simple, effective solutions that help businesses grow.

Corinne

Digital Marketer, Marketing Consultant, Marketing Strategist, +1

5.0 (1 review)

I help businesses put smart digital and marketing systems in place so everything runs smoothly and nothing gets missed. From websites and email marketing to enquiries, bookings, and client management, I help build or improve the systems behind the business so they work better and save time. I also provide consultancy support for marketing and digital projects, combining strategic thinking with hands-on delivery. With 16 years of marketing experience, I focus on simple, effective solutions that help businesses grow.…I help businesses put smart digital and marketing systems in place so everything runs smoothly and nothing gets missed. From websites and email marketing to enquiries, bookings, and client management, I help build or improve the systems behind the business so they work better and save time. I also provide consultancy support for marketing and digital projects, combining strategic thinking with hands-on delivery. With 16 years of marketing experience, I focus on simple, effective solutions that help businesses grow.

Available to hire

I help businesses put smart digital and marketing systems in place so everything runs smoothly and nothing gets missed.

From websites and email marketing to enquiries, bookings, and client management, I help build or improve the systems behind the business so they work better and save time.

I also provide consultancy support for marketing and digital projects, combining strategic thinking with hands-on delivery.

With 16 years of marketing experience, I focus on simple, effective solutions that help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Email Marketing & Website Consultant at Corinne Banton Consultancy

April 1, 2026 - Present

Designing and building websites focused on lead generation and clear user journeys Developing and implementing email marketing strategies that drive engagement, repeat business, and revenue Setting up and optimising email platforms, automations, and customer journeys Planning and delivering email campaigns, from structure through to execution and performance analysis Auditing websites and marketing activity to identify opportunities to improve performance Providing consultancy and flexible contract support across email marketing strategy, lifecycle journeys, and campaign delivery Working closely with business owners to simplify their marketing and easy to manage systems

Personalisation Manager at National Trust

November 1, 2024 - March 20, 2026

Leading the implementation of Salesforce Marketing Cloud Personalisation (MCP) to enable real-time behavioural targeting and tailored experiences across web and email Developing a personalisation strategy aligned with organisational goals, with an emphasis on member retention and audience relevance Collaborating with key stakeholders across marketing, digital, CRM, and data teams to define use cases, data requirements, and initial priorities Creating supporting documentation and frameworks to guide rollout, including campaign briefing templates, site mapping, and process guides Delivered proof-of-concept campaigns to showcase the value of real-time personalisation across email and web Supporting cross-team understanding of MCP capabilities through workshops, demos, and collaborative planning sessions

Prospect Project Manager at National Trust

March 1, 2024 - March 20, 2026

Developed and led the audience segmentation strategy for a new prospect communication journey generating £2M in revenue within the first 18 months Mapped out journey flows, segmentation and content needs to future-proof engagement strategies Implemented new data collection process to ensure all new data sources are trackable and documented Established and streamlined new processes to help improve efficiency and consistency across various teams Developed a comprehensive roadmap outlining project deliverable timelines Acted as strategic lead for all cross-team collaboration, ensuring seamless handovers across marketing automation, web, and content teams Built detailed performance reports to track and compare engagement across the different segments, using insights to refine targeting and inform strategic decisions Continuing to oversee the prospect journey alongside the Personalisation Manager role, evolving the journey and segmentation strategy as new insights and opportunities emerge

Email Project Manager at National Trust

April 1, 2023 - April 1, 2024

Delivered a new email CMS (Taxi for Email) to over 130 users across regional teams, supporting improved targeting and efficiency Created best practice guidance, training decks, and documentation to support consistent rollout and adoption Scoped data feed requirements to support new and enhanced email journeys, including behaviour-based automated flows Launched the platform two months ahead of schedule, resulting in over 10 million emails sent within the first six months Working with an agile delivery team and liaising closely with the software development team

Optimisation Lead at National Trust

January 16, 2020 - April 1, 2023

Owned the optimisation strategy for direct marketing campaigns, driving performance through A/B testing, journey planning, and post-campaign analysis Implemented new tracking strategies to connect email performance with on-site behaviour, enabling a more holistic view of the customer journey Influenced wider teams to adopt a broader analysis approach, moving beyond just email metrics and consider on-site behaviour Conducted deep-dive analysis using Tableau and Excel to identify behavioural trends, shape targeting decisions, and uncover growth opportunities