Corinne

Designing and building websites focused on lead generation and clear user journeys Developing and implementing email marketing strategies that drive engagement, repeat business, and revenue Setting up and optimising email platforms, automations, and customer journeys Planning and delivering email campaigns, from structure through to execution and performance analysis Auditing websites and marketing activity to identify opportunities to improve performance Providing consultancy and flexible contract support across email marketing strategy, lifecycle journeys, and campaign delivery Working closely with business owners to simplify their marketing and easy to manage systems

Leading the implementation of Salesforce Marketing Cloud Personalisation (MCP) to enable real-time behavioural targeting and tailored experiences across web and email Developing a personalisation strategy aligned with organisational goals, with an emphasis on member retention and audience relevance Collaborating with key stakeholders across marketing, digital, CRM, and data teams to define use cases, data requirements, and initial priorities Creating supporting documentation and frameworks to guide rollout, including campaign briefing templates, site mapping, and process guides Delivered proof-of-concept campaigns to showcase the value of real-time personalisation across email and web Supporting cross-team understanding of MCP capabilities through workshops, demos, and collaborative planning sessions

Developed and led the audience segmentation strategy for a new prospect communication journey generating £2M in revenue within the first 18 months Mapped out journey flows, segmentation and content needs to future-proof engagement strategies Implemented new data collection process to ensure all new data sources are trackable and documented Established and streamlined new processes to help improve efficiency and consistency across various teams Developed a comprehensive roadmap outlining project deliverable timelines Acted as strategic lead for all cross-team collaboration, ensuring seamless handovers across marketing automation, web, and content teams Built detailed performance reports to track and compare engagement across the different segments, using insights to refine targeting and inform strategic decisions Continuing to oversee the prospect journey alongside the Personalisation Manager role, evolving the journey and segmentation strategy as new insights and opportunities emerge