Cort Tafoya

Led long-term SEO campaigns delivering ROAS up to 10x for clients; achieved page-one rankings for hundreds of high-value keyword phrases; performed technical SEO audits to fix major site issues; leveraged SEMrush, Moz, and Google Search Console for insightful reporting; collaborated with development and design teams to avoid traffic losses during site redesigns; conducted client-facing SEO meetings, communicated results and strategy; managed teams of up to 15 copywriters and editors and coached them on optimization; applied LLM/generative AI optimization tactics to content and SEO workflows.

SEO manager, both content and technical, for large brands across a number of indsutries. Specialist in new web page and blog creation, site redesigns and migration, and establishing analytics tracking and reporting for KPIs.

Created quarterly marketing and SEO strategies; increased net revenue by 33%; increased non-branded search traffic by 200%; directed and crafted all email campaigns (31% open rate, 10.5% CTR); achieved 150% growth in total web traffic; increased student applications by 55%; achieved page one rankings for 25–30 high-value phrases; edited and published 12 SEO blogs per month; served as SEM and Google Ads manager; oversaw PR and outreach; established marketing partnerships with external groups.