I help brands across wellness, integrative medicine, beauty, and fashion define their identity, shape compelling narratives, and amplify their influence. With a background in public relations, journalism, and brand strategy, I blend analytical insight with creative thinking to secure top-tier media placements, develop thought leadership, and build strategic brand partnerships. My work has appeared in leading outlets, including Vogue, Women’s Wear Daily (WWD), InStyle, Marie Claire, and Glamour. Known for strong relationship-building and a sharp pulse on culture, I guide content and campaigns that drive engagement, support conversion, and help brands build lasting authority and visibility—including translating complex health and scientific concepts into clear, accessible narratives for broader audiences. Areas of Expertise: • PR & Earned Media Strategy • Brand Positioning & Narrative Development • Content Strategy & Editorial Leadership • Strategic Partnerships & Brand Collaborations • Integrated Marketing & Campaign Strategy • Talent & Influencer Management • Executive & Thought Leadership Positioning • Event, Activation & Experiential Marketing • Cultural Trends & Market Insight

Courtney P.

I help brands across wellness, integrative medicine, beauty, and fashion define their identity, shape compelling narratives, and amplify their influence. With a background in public relations, journalism, and brand strategy, I blend analytical insight with creative thinking to secure top-tier media placements, develop thought leadership, and build strategic brand partnerships. My work has appeared in leading outlets, including Vogue, Women’s Wear Daily (WWD), InStyle, Marie Claire, and Glamour. Known for strong relationship-building and a sharp pulse on culture, I guide content and campaigns that drive engagement, support conversion, and help brands build lasting authority and visibility—including translating complex health and scientific concepts into clear, accessible narratives for broader audiences. Areas of Expertise: • PR & Earned Media Strategy • Brand Positioning & Narrative Development • Content Strategy & Editorial Leadership • Strategic Partnerships & Brand Collaborations • Integrated Marketing & Campaign Strategy • Talent & Influencer Management • Executive & Thought Leadership Positioning • Event, Activation & Experiential Marketing • Cultural Trends & Market Insight

Available to hire

I help brands across wellness, integrative medicine, beauty, and fashion define their identity, shape compelling narratives, and amplify their influence.

With a background in public relations, journalism, and brand strategy, I blend analytical insight with creative thinking to secure top-tier media placements, develop thought leadership, and build strategic brand partnerships. My work has appeared in leading outlets, including Vogue, Women’s Wear Daily (WWD), InStyle, Marie Claire, and Glamour.

Known for strong relationship-building and a sharp pulse on culture, I guide content and campaigns that drive engagement, support conversion, and help brands build lasting authority and visibility—including translating complex health and scientific concepts into clear, accessible narratives for broader audiences.

Areas of Expertise:

• PR & Earned Media Strategy
• Brand Positioning & Narrative Development
• Content Strategy & Editorial Leadership
• Strategic Partnerships & Brand Collaborations
• Integrated Marketing & Campaign Strategy
• Talent & Influencer Management
• Executive & Thought Leadership Positioning
• Event, Activation & Experiential Marketing
• Cultural Trends & Market Insight

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Language

English
Fluent

Work Experience

Head of Brand + Marketing at Innovative Medicine
January 1, 2023 - Present
Lead brand, content, and marketing for an integrative medical center and its affiliate initiatives, including Nadovim (a NAD⁺ brain supplement) and the ‘Your Health. Your Story.’ podcast. Direct content strategy, partnerships, and audience growth across patient, consumer, and media channels, including podcast guest booking and lifecycle email marketing.
Contributing Fashion & Lifestyle Editor at Institute for Integrative Nutrition
January 1, 2012 - December 31, 2014
Covered NYFW biannually, writing designer collection reviews and interviewing leading designers and makeup artists. Contributed fashion market insights to quarterly printed editions.
Contributing Fashion & Lifestyle Editor at Future Claw
January 1, 2012 - December 31, 2014
Contributed fashion market insights; NYFW coverage; interviews with designers and makeup artists; edited fashion market insights for quarterly printed editions.
Head of PR at Lovely People
January 1, 2011 - December 31, 2013
Drove top-tier media placements and oversaw celebrity seedings initiatives.
PR + Sales Manager at Melt Management
January 1, 2010 - December 31, 2011
Led North American PR and sales for Australian fashion brands, securing top-tier coverage (Vogue, Women's Wear Daily, W). Negotiated brand placements in major retailers and oversaw flash fashion week activations. Supported and executed end-to-end branding efforts, from logo design and photo shoots to collection development.
PR + Marketing Manager at FTV Studio
December 31, 2006 - December 30, 2008
Supported PR, marketing, and brand partnerships for Fashion TV Studio North America.

Education

Bachelor of Arts in Fashion Merchandising at The Arts Institute
January 11, 2030 - February 18, 2026
at Southern Methodist University
January 11, 2030 - February 18, 2026

Qualifications

Bachelor of Arts in Fashion Merchandising
January 11, 2030 - February 18, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality, Other