I'm Courtney, a dynamic marketing and brand strategist with 8+ years driving growth, events, and customer engagement for CPG, retail, and family-owned brands. I thrive on building brand narratives, executing full-funnel campaigns, and fostering community connections. I love blending data-driven strategies with creative storytelling to boost awareness, loyalty, and revenue in small-team environments. I’m dedicated to collaborating with leadership to shape business direction and connect with audiences through targeted, cross-functional efforts. My approach mixes creative exploration with measurable outcomes, always aiming to elevate brand impact and customer experience.

Courtney Krupa

I'm Courtney, a dynamic marketing and brand strategist with 8+ years driving growth, events, and customer engagement for CPG, retail, and family-owned brands. I thrive on building brand narratives, executing full-funnel campaigns, and fostering community connections. I love blending data-driven strategies with creative storytelling to boost awareness, loyalty, and revenue in small-team environments. I’m dedicated to collaborating with leadership to shape business direction and connect with audiences through targeted, cross-functional efforts. My approach mixes creative exploration with measurable outcomes, always aiming to elevate brand impact and customer experience.

Available to hire

I’m Courtney, a dynamic marketing and brand strategist with 8+ years driving growth, events, and customer engagement for CPG, retail, and family-owned brands. I thrive on building brand narratives, executing full-funnel campaigns, and fostering community connections. I love blending data-driven strategies with creative storytelling to boost awareness, loyalty, and revenue in small-team environments.

I’m dedicated to collaborating with leadership to shape business direction and connect with audiences through targeted, cross-functional efforts. My approach mixes creative exploration with measurable outcomes, always aiming to elevate brand impact and customer experience.

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Language

English
Fluent

Work Experience

Events & Promotions Strategist at AdvenShure, LLC
October 1, 2025 - Present
Designed and executed promotional strategies and events for brands, driving engagement, leads, and visibility through targeted campaigns.
Director of Fellers Ranch at Fellers Ranch
March 1, 2025 - October 1, 2025
Owned full brand refresh (packaging, website, photography), elevating positioning and customer experience while working directly with ownership.
Consultant at DiningRD
March 1, 2024 - February 1, 2025
Shaped go-to-market strategy and content for an early-stage startup via market research, messaging, and campaign recommendations.
Sales Consultant at DiningRD
October 1, 2023 - March 1, 2024
Managed outbound outreach to health care and senior living prospects, introducing DiningRD solutions and qualifying opportunities.
Project Manager at World Wide, Inc.
September 1, 2021 - July 1, 2022
Onboarded and supported major retail customers including Walmart, Wayfair, and Petco; managed order placement, fulfillment tracking, chargebacks, and ongoing account maintenance.
Vendor Relations Manager at Table Tops Unlimited
December 1, 2006 - August 1, 2007
Negotiated with manufacturing partners to resolve operational issues and chargebacks, optimizing costs and delivery for retail customers.
Sales Assistant at Fortune Fashions Industries, LLC
May 1, 2006 - December 1, 2006
Supported sales operations through order entry, customer communications, and sample coordination.
Vendor Operations & Merchandising at Target Corporation HQ
October 1, 2002 - April 1, 2006
Supported Men's Division merchandising team with assortment planning, product setup, and vendor compliance for national rollouts; resolved software chargebacks and established quality/process expectations, strengthening vendor partnerships.

Education

BA in Studio Art at Bethel University
January 11, 2030 - April 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services