I’m Craig, a content and SEO professional with nearly two decades of experience helping websites perform better through smart use of words and data. I’ve worked across journalism, editing, marketing, and audience development, joining the dots between what businesses want to say, what audiences want to read, and what Google wants to see. These days, I help SMEs and B2B companies get their content strategy and SEO house in order, whether as a consultant, a fractional Head of Content, or a reliable extra pair of hands. I’ve worked with brands like Future, Haynes Manuals, Stuff, and Amateur Photographer, but I’m equally at home supporting smaller teams that just want clear, practical advice and measurable results.…I’m Craig, a content and SEO professional with nearly two decades of experience helping websites perform better through smart use of words and data. I’ve worked across journalism, editing, marketing, and audience development, joining the dots between what businesses want to say, what audiences want to read, and what Google wants to see. These days, I help SMEs and B2B companies get their content strategy and SEO house in order, whether as a consultant, a fractional Head of Content, or a reliable extra pair of hands. I’ve worked with brands like Future, Haynes Manuals, Stuff, and Amateur Photographer, but I’m equally at home supporting smaller teams that just want clear, practical advice and measurable results.WWWW…