Jason Chua Kheng Choon

Running my own practice—wearing every hat: creative director, art director, client strategist, producer, and maker. Seven years across branding, motion design, VFX supervision, pitch decks, and GenAI production for agencies, production houses, and direct clients across Southeast Asia.

Leading creative direction and production pipelines across brand identity, motion design, VFX supervision, and GenAI production for agencies, production houses, and direct clients across Southeast Asia. Directed the GenAI production pipeline for BTG Global (SPH Media / Business Times) — a cinematic brand film across six ASEAN cities, using Kling AI with custom prompt frameworks to hit the 'Funhouse Mirror' concept. Orchestrated full rebrand strategy and naming for Sparco (Singapore coatings), including a six-name shortlist, bilingual 22-page pitch deck, and a 32-asset AI image prompt library. Supervised VFX and motion work across institutional brand films, broadcast openers, and loopable content, coordinating with vendor partners while maintaining creative ownership. Built scalable AI workflows integrating Kling, MidJourney, Adobe Firefly, Runway, and Freepik, with curated outputs. Developed structured fee structures, quotes, and client-facing rate cards calibrated to the Singapore m

Creative director for Cartoon Network, Boomerang, Toonami, Oh!K and Warner TV across Southeast Asia; maintained brand consistency and localization across multi-channel groups.