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I am a Marketing and Communication professional with solid experience in Brand Creation, development and positioning within the LED lighting industry. I am skilled in Branding, Design, Product Development and Digital Communication, with a strong focus on market differentiation and customer engagement. I am passionate about building impactful brand experiences that connect innovation, creativity and business growth. I enjoy leading integrated marketing initiatives, collaborating with international suppliers and teams to deliver consistent branding across digital and offline channels.…I am a Marketing and Communication professional with solid experience in Brand Creation, development and positioning within the LED lighting industry. I am skilled in Branding, Design, Product Development and Digital Communication, with a strong focus on market differentiation and customer engagement. I am passionate about building impactful brand experiences that connect innovation, creativity and business growth. I enjoy leading integrated marketing initiatives, collaborating with international suppliers and teams to deliver consistent branding across digital and offline channels.

Cristiana Fonseca

Brand Designer, Marketing Strategist, Content Creator, +7

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I am a Marketing and Communication professional with solid experience in Brand Creation, development and positioning within the LED lighting industry. I am skilled in Branding, Design, Product Development and Digital Communication, with a strong focus on market differentiation and customer engagement. I am passionate about building impactful brand experiences that connect innovation, creativity and business growth. I enjoy leading integrated marketing initiatives, collaborating with international suppliers and teams to deliver consistent branding across digital and offline channels.…I am a Marketing and Communication professional with solid experience in Brand Creation, development and positioning within the LED lighting industry. I am skilled in Branding, Design, Product Development and Digital Communication, with a strong focus on market differentiation and customer engagement. I am passionate about building impactful brand experiences that connect innovation, creativity and business growth. I enjoy leading integrated marketing initiatives, collaborating with international suppliers and teams to deliver consistent branding across digital and offline channels.

Next availability:

February 2, 2026

Porto, Portugal

I am a Marketing and Communication professional with solid experience in Brand Creation, development and positioning within the LED lighting industry. I am skilled in Branding, Design, Product Development and Digital Communication, with a strong focus on market differentiation and customer engagement.

I am passionate about building impactful brand experiences that connect innovation, creativity and business growth. I enjoy leading integrated marketing initiatives, collaborating with international suppliers and teams to deliver consistent branding across digital and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Intermediate

Work Experience

Marketing and Communication Manager at TECLUSA & LEDUP

August 13, 2012 - Present

Brand Strategy & Positioning: Led the creation and full development of a new LED lighting brand, from concept to market launch, defining brand architecture and positioning it as a reference in LED lighting solutions. Product & Creative Development: Designed and produced product packaging, catalogues, promotional materials and marketing assets; managed the full photography and post-production workflow. Integrated Marketing Communication: Developed and implemented corporate, institutional and product communication strategies, ensuring consistency across digital and offline channels. Digital Marketing & E-commerce: Oversaw company website, online store and campaigns, aligned design and content with business objectives, improving visibility and customer engagement. Corporate Relations: Managed corporate communication and institutional partnerships, reinforcing brand reputation and client trust. International Coordination: Collaborated with international suppliers to guarantee quality and timely production of materials and products.

Marketing and Communication Manager at TECLUSA & LEDUP

January 1, 2012 - Present

Marketing and communications leadership responsible for brand creation, development and positioning for LED lighting solutions; led integrated campaigns, packaging, catalogs, promotional materials, corporate and product communication, and international supplier coordination.