Hi, I'm Cristina Palamaru, a tech-savvy communicator with a background in software engineering and a strong focus on conversion rate optimization. I love crafting user journeys that blend UX, storytelling, and analytics to create impactful, conversion-focused designs that truly drive results. My passion lies in optimizing performance through clear design, data insights, and strategic brand positioning. I bring experience working across different sectors including startups, service brands, and NGOs, supporting Agile international teams, and leading projects that increase engagement and boost lead quality. Whether it’s visual identity, full funnel strategy, or mobile-first responsive design, I enjoy combining creativity with data-driven methodologies to make a tangible difference.

Cristina Palamaru

Hi, I'm Cristina Palamaru, a tech-savvy communicator with a background in software engineering and a strong focus on conversion rate optimization. I love crafting user journeys that blend UX, storytelling, and analytics to create impactful, conversion-focused designs that truly drive results. My passion lies in optimizing performance through clear design, data insights, and strategic brand positioning. I bring experience working across different sectors including startups, service brands, and NGOs, supporting Agile international teams, and leading projects that increase engagement and boost lead quality. Whether it’s visual identity, full funnel strategy, or mobile-first responsive design, I enjoy combining creativity with data-driven methodologies to make a tangible difference.

Available to hire

Hi, I’m Cristina Palamaru, a tech-savvy communicator with a background in software engineering and a strong focus on conversion rate optimization. I love crafting user journeys that blend UX, storytelling, and analytics to create impactful, conversion-focused designs that truly drive results. My passion lies in optimizing performance through clear design, data insights, and strategic brand positioning.

I bring experience working across different sectors including startups, service brands, and NGOs, supporting Agile international teams, and leading projects that increase engagement and boost lead quality. Whether it’s visual identity, full funnel strategy, or mobile-first responsive design, I enjoy combining creativity with data-driven methodologies to make a tangible difference.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Italian
Intermediate
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Freelance Brand & Web Designer
January 1, 2023 - Present
Built conversion-focused funnels for service brands including coaches, legal, and HoReCa sectors, improving opt-in rates and click-through rates. Led full-funnel strategy encompassing visual identity, UX, content, SEO, Google Tag Manager, Google Analytics, Pixel integration, and email automation flows. Ensured compliance, performance, and mobile-first responsive design. Advised on brand positioning to boost lead quality and retention. Supported two Agile international teams of 15+ members as a certified Professional Scrum Master (PSM I).
Community & Brand Manager at Innovation Labs
January 1, 2024 - July 31, 2025
Increased digital engagement by 7% through targeted messaging and content marketing campaigns. Built 30+ partnerships with NGOs for cross-promotion and audience growth, expanding project visibility. Led the internal media team and coordinated communications across 50+ startup teams for 30+ events. Drove visibility through branded materials aligned with the national innovation vision.
Mobile Developer at Everseen & Linnify
January 1, 2023 - July 31, 2025
Developed MVPs for retail and health tech startups using React Native focusing on UX and scalable code. Worked on API integrations, managed databases, and collaborated within cross-functional teams in Agile environments.

Education

Bachelor's at Technical University of Cluj-Napoca & University of Limerick
January 1, 2018 - December 31, 2022

Qualifications

Digital PR Training (Erasmus+ Training)
January 1, 2023 - December 31, 2023
Certified Scrum Master (PSM I)
January 11, 2030 - July 31, 2025
Digital Marketing Training
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Professional Services, Non-Profit Organization, Retail, Media & Entertainment, Travel & Hospitality

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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