I am a passionate exhibit and retail designer with extensive experience in delivering creative concepts that captivate audiences. My journey in design has been fueled by a love for blending innovation with client needs, ensuring each project not only meets expectations but also inspires and engages.…

Cristina Fera

I am a passionate exhibit and retail designer with extensive experience in delivering creative concepts that captivate audiences. My journey in design has been fueled by a love for blending innovation with client needs, ensuring each project not only meets expectations but also inspires and engages.…

Available to hire

I am a passionate exhibit and retail designer with extensive experience in delivering creative concepts that captivate audiences. My journey in design has been fueled by a love for blending innovation with client needs, ensuring each project not only meets expectations but also inspires and engages.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced

Work Experience

Exhibit Designer at Freelance
March 1, 2021 - Present
Developed and executed design concepts for various exhibits, focusing on client requirements and brand messaging.
Retail & Corporate Designer at Kerry Eyre
January 1, 2018 - February 28, 2021
Managed design and project management for retail and corporate clients, ensuring alignment with branding and marketing strategies.
PROJECT MANAGER and VISUAL DESIGNER at ETRO s.p.a
September 1, 2017 - September 30, 2019
ETRO s.p.a, VISUAL PROJECT SECTION: - Windows, events, pop up and store design (worldwide). - Budget, vendors, installation,shipping and prototyping manage. - Check and design of technical drawings sector. - Prototyping and presence during project set up.

Education

Master Designe Management at Il sole 24 Ore Business School
October 3, 2016 - October 2, 2017
5° Master’s degree Design Management, Il sole 24 Ore Business School, Milan. Innovation project management and business development;
Architecture UE at Mediterranea
October 1, 2010 - July 22, 2015
MEDITERRANEA UNIVERSITY, REGGIO CALABRIA Architecture U.E graduation Votazione: 110/110 Graduation thesis, landscape design: “Il parco idrico nelle gole dell’Alcantara.”

Qualifications

Windows wear awards
January 30, 2019 - January 30, 2019
Winning window BEST WINDOWS DISPLAY WindowsWear Awards (SS 18 - 30 Gen 2019)

Industry Experience

Retail
    paper MyMainProject
    This portfolio showcases a selection of projects developed across retail, exhibitions, pop-ups, window displays, and temporary installations. Each project reflects a design approach that combines creative concept, marketing-driven analysis, and technical development, translating brand identity into coherent physical spaces. The work presented spans different scales and contexts, from small-format installations to complex spatial systems, with a strong focus on materials, construction logic, and execution feasibility. The portfolio highlights a balance between creativity and practicality, where design choices are always aligned with brand positioning, customer experience, and production constraints.…