I’m Dayna Stejskal, a strategic, data-driven marketing leader with decades of experience helping small businesses grow smarter and more sustainably. I specialize in turning insights into practical marketing strategies that drive real results—more leads, stronger visibility, and better use of limited budgets—without unnecessary complexity. I partner with small business owners to build clear, full-funnel marketing plans aligned to real business goals. My hands-on approach covers SEO, website optimization, social media, digital advertising, PR, experiential campaigns, and performance analysis—always focused on improving ROI, reducing wasted spend, and building a brand that supports long-term growth. For a sampling of my work please refer to: _Website not available. Sign in: https://www.twine.net/signup_

Dayna Stejskal - Crowdfish Marketing

I’m Dayna Stejskal, a strategic, data-driven marketing leader with decades of experience helping small businesses grow smarter and more sustainably. I specialize in turning insights into practical marketing strategies that drive real results—more leads, stronger visibility, and better use of limited budgets—without unnecessary complexity. I partner with small business owners to build clear, full-funnel marketing plans aligned to real business goals. My hands-on approach covers SEO, website optimization, social media, digital advertising, PR, experiential campaigns, and performance analysis—always focused on improving ROI, reducing wasted spend, and building a brand that supports long-term growth. For a sampling of my work please refer to: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Dayna Stejskal, a strategic, data-driven marketing leader with decades of experience helping small businesses grow smarter and more sustainably. I specialize in turning insights into practical marketing strategies that drive real results—more leads, stronger visibility, and better use of limited budgets—without unnecessary complexity.

I partner with small business owners to build clear, full-funnel marketing plans aligned to real business goals. My hands-on approach covers SEO, website optimization, social media, digital advertising, PR, experiential campaigns, and performance analysis—always focused on improving ROI, reducing wasted spend, and building a brand that supports long-term growth. For a sampling of my work please refer to: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Founder & Marketing Consultant at Crowd Fish Marketing
January 1, 2022 - Present
Provide fractional CMO leadership and hands-on marketing execution for small businesses. Develop and implement full-funnel marketing strategies aligned to business goals. Lead SEO, SEM, website optimization, social media, and digital advertising initiatives. Identify cost-saving opportunities through data-driven insights. Execute PR, experiential, and guerrilla marketing campaigns to increase brand visibility.
Marketing Coop & Deductions Analyst at Columbia Sportswear Company
January 1, 2016 - January 1, 2022
Led cross-functional communication to resolve complex deductions and coop claims. Analyzed large data sets to identify trends, inefficiencies, and recovery opportunities. Improved operational processes while strengthening retailer relationships.
Key Account Marketing Manager at Columbia Sportswear Company
January 1, 2014 - January 1, 2016
Led 360° integrated retail marketing campaigns for key national accounts. Developed in-store, outbound, and brand driver initiatives to increase sell-through. Partnered with sales teams to deliver competitive seasonal campaigns.
Public Relations & Marketing Executive at Hi-Tec USA
January 1, 2011 - January 1, 2014
Oversaw PR, digital, and in-store marketing campaigns for Hi-Tec and Magnum brands. Led trade show strategy for Outdoor Retailer and S.H.O.T. Show. Managed design and production of multiple product catalogs annually.
Public Relations Manager at Hi-Tec USA
January 1, 2008 - January 1, 2011
Built and maintained strong media and industry relationships. Directed publicity programs and social media efforts to elevate brand visibility.
Public Relations & Marketing Liaison at Royal Robbins
January 1, 2002 - January 1, 2008
Acted as liaison between PR agency, media, and internal teams. Managed product seeding, editorial outreach, and trade show coordination.

Education

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Qualifications

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Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services