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Hi, I’m Crystal Ward. I’m a freelance travel writer and content writer, working with hotels, resorts, and travel brands since 2010. I craft compelling product descriptions, blog posts, and promotional materials with a clear, SEO-friendly voice that resonates with readers and converts interest into bookings.…

Crystal Ward

Writer, Copywriter, Social Media Manager, +1

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Hi, I’m Crystal Ward. I’m a freelance travel writer and content writer, working with hotels, resorts, and travel brands since 2010. I craft compelling product descriptions, blog posts, and promotional materials with a clear, SEO-friendly voice that resonates with readers and converts interest into bookings.…

Available to hire

Hi, I’m Crystal Ward. I’m a freelance travel writer and content writer, working with hotels, resorts, and travel brands since 2010. I craft compelling product descriptions, blog posts, and promotional materials with a clear, SEO-friendly voice that resonates with readers and converts interest into bookings.

Skills

SEO Copywriting

Copywriting

Branding

Experience Level

SEO Copywriting

Expert

Copywriting

Expert

Branding

Intermediate

Language

English

Advanced

Work Experience

Freelance Travel Copywriter & Content Writer at Self-employed

January 1, 2010 - Present

Wrote product descriptions for more than 10,000 hotel and suite descriptions for sites like Suite Ness, Resorts Daily, and A Small World Travel; created SEO-optimized blog posts and website content; developed hotel brochures, in-room assets, and other promotional materials.

Social Media Manager at Self-employed / Various Clients

January 1, 2018 - Present

Created engaging content and built a sense of community among followers; developed brand voice for new accounts; created targeted Facebook ads and analyzed analytics to improve performance; developed campaigns to promote new product offerings and promotional events; used SEO keyword research and AI to brainstorm new products and ideas; managed content strategy and scheduling; moderated comments and messages to encourage engagement.

Front Desk at Hotel Grand Victoria

August 1, 2018 - January 1, 2019

Helped guests have a relaxing vacation by handling reservations, managing room inventory, check-in/check-out, and providing local area information.

Front Desk & Concierge at Disney's All Star Resorts

February 1, 2008 - April 1, 2010

Checked in guests, made resort and dining reservations, sold theme park tickets, provided information about local attractions, and performed cash handling; selected to teach the resort’s 8-hour new hire orientation, welcoming new cast members weekly.