Available to hire
I am a full-stack marketing strategist with 12+ years of experience shaping brand identity, content ecosystems, and digital strategy for organizations of all sizes. I specialize in connecting audience insight with clear, actionable marketing direction that supports growth and long-term brand alignment.
Known for simplifying complex challenges and building systems that make marketing sustainable, I collaborate with founders, CMOs, and marketing teams to strengthen visibility, elevate messaging, and improve internal workflows across digital platforms.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Account Executive at iHeartMedia El Paso
January 29, 2021 - PresentDevelops multi-channel marketing strategies integrating radio, digital, social, streaming, podcast, and OTT platforms for private, public, and nonprofit organizations.
Leads strategy for a large book of business, managing campaigns from intake to analytics reporting.
Advises executives, CMOs, and marketing leaders on audience targeting, messaging, and content direction.
Creates cross-platform storytelling strategies that increase brand visibility and audience engagement.
Recognized nationally for performance, retention, and strategic outcomes (President’s Club 2022 & 2023).
Founder & Director of Strategy at React Republic LLC / The Marketing Master Planner
November 1, 2019 - PresentFounded a digital communications consultancy delivering social media strategy, content systems, WordPress development, and brand messaging for small businesses and nonprofits.
Created The Marketing Master Planner™ (USPTO approved 2025), a strategic planning system used by marketers and small business owners.
Develops complete content ecosystems including content calendars, brand pillars, messaging guides, and multiplatform social media plans.
Designs, builds, and updates WordPress websites with a focus on brand alignment, SEO, and user experience.
Facilitates workshops and strategy intensives to help organizations define their marketing direction and improve internal communication.
Oversees client reputation systems and automated review funnels that significantly improve public-facing trust metrics.
Social Media Strategist at Barracuda Public Relations
April 1, 2016 - October 31, 2019Managed social media and digital storytelling for 15–18 active clients across arts, education, economic development, and health.
Built integrated campaigns using press releases, blogs, influencer outreach, photography, and short-form video.
Designed and implemented the agency’s first analytics dashboards to improve decision-making and client reporting.
Collaborated directly with executive teams and nonprofit boards to align messaging with strategic goals.
Social & Multimedia Coordinator at Destination El Paso / Visit El Paso
March 31, 2016 - January 30, 2012Led digital tourism communications including social content, short-form video, and live event coverage.
Produced and hosted the first Visit El Paso Podcast and launched multiple visual storytelling series.
Grew Visit El Paso’s social media following by 300%, improving tourism engagement.
Trained partner organizations in social media best practices and brand standards.
Education
Multimedia Journalism at University of Texas at El Paso
January 11, 2030 - November 12, 2025Qualifications
Certified Social Media Strategist & Instructor
January 1, 2016 - January 1, 2024Leadership El Paso Class XLI
January 1, 2019 - November 12, 2025Certificate of Excellence – City of El Paso
January 1, 2015 - January 1, 2015Texas Parks Ambassador Program
January 1, 2017 - January 1, 2017Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Professional Services, Healthcare
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