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Social media manager and content strategist with 5+ years of experience helping brands grow their online presence and convert followers into customers. I specialize in community management, DM funnel strategy, and content planning across TikTok, Instagram, and Facebook. Based in the Philippines, working with clients globally. I don’t just post, I build systems that turn content into revenue…

Cryztell

Social Media Freelancer, Social Media Manager, Marketing Strategist, +2

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Social media manager and content strategist with 5+ years of experience helping brands grow their online presence and convert followers into customers. I specialize in community management, DM funnel strategy, and content planning across TikTok, Instagram, and Facebook. Based in the Philippines, working with clients globally. I don’t just post, I build systems that turn content into revenue…

Available to hire

Social media manager and content strategist with 5+ years of experience helping brands grow their online presence and convert followers into customers. I specialize in community management, DM funnel strategy, and content planning across TikTok, Instagram, and Facebook. Based in the Philippines, working with clients globally. I don’t just post, I build systems that turn content into revenue

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Technical Support Representative at Sitel Philippines

January 1, 2020 - December 31, 2021

Provided operations and backend support; managed social media, customer support and inbox management; maintained CRM and databases; built funnels and landing pages; supported course and membership platforms; onboarding and offboarding of clients; documented processes and drove improvements; coordinated cross-functional teams and contributed to HR development on client projects.

Hybrid Virtual Assistant at Independent / Freelance

January 1, 2015 - December 31, 2019

Supported coaching businesses, founders, and remote teams across operations, social media, and client experience; managed CRM systems, content workflows, course portals, inboxes, and social platforms; built and optimized processes to ensure smooth operations in fast-paced remote environments.

Social Media Manager at SmarComms (UK-based agency)

January 1, 2022 - December 31, 2023

Managed social media strategy and execution for multiple brands; coached clients and built content calendars; executed campaigns across Instagram and other platforms; supported onboarding and content workflows.

Project Manager (Annual Enrollment Specialist) at ADP Philippines

January 1, 2023 - December 31, 2025

Oversees operations and social media management; coordinates enrollment projects and client campaigns; leads cross-functional teams and ensures timely delivery of services.

Independent Consultant / Content Strategy at Self-Employed

January 1, 2019 - December 31, 2025

Developed content strategies, branding, and audience engagement across Instagram and LinkedIn for coaches and small business owners; crafted brand voice, on-brand messaging, and multi-channel campaigns; planned and scheduled content with a focus on growth and consistency.