Caroline Puryear is a creative professional with a passion for strategic brand storytelling. She thrives on producing emotionally appealing and education content to drive leads and achieve the marketing goals of brands she works. She has a well-rounded communications background in digital media, film production, and public relations. Her experience ranges from freelance video editing to managing social media campaigns and producing emotionally- appealing video testimonials for healthcare organizations. She enjoy collaborating with clients and internal teams to tell impactful stories and develop persuasive marketing materials that help increase occupancy, boost employment, and raise awareness on important issues.

Caroline Puryear

Caroline Puryear is a creative professional with a passion for strategic brand storytelling. She thrives on producing emotionally appealing and education content to drive leads and achieve the marketing goals of brands she works. She has a well-rounded communications background in digital media, film production, and public relations. Her experience ranges from freelance video editing to managing social media campaigns and producing emotionally- appealing video testimonials for healthcare organizations. She enjoy collaborating with clients and internal teams to tell impactful stories and develop persuasive marketing materials that help increase occupancy, boost employment, and raise awareness on important issues.

Available to hire

Caroline Puryear is a creative professional with a passion for strategic brand storytelling. She thrives on producing emotionally appealing and education content to drive leads and achieve the marketing goals of brands she works.

She has a well-rounded communications background in digital media, film production, and public relations. Her experience ranges from freelance video editing to managing social media campaigns and producing emotionally- appealing video testimonials for healthcare organizations.

She enjoy collaborating with clients and internal teams to tell impactful stories and develop persuasive marketing materials that help increase occupancy, boost employment, and raise awareness on important issues.

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Work Experience

Video and Graphics Coordinator / Social Media Manager at Episcopal Retirement Services
January 1, 2022 - Present
Produced emotionally appealing testimonials of residents and staff to increase occupancy and employment among three continuing care retirement communities and affordable living communities across Ohio, Kentucky, and Indiana. Utilized Meta Business Suite and HubSpot to create and manage monthly social media campaigns, analyze engagement to strategically plan and optimize content across 4+ platforms, leading to increased followers, engagement, and driving traffic to the ERS website and Linkage Blog. Managed user reviews and comments to boost engagement online and maintain a positive industry reputation for the brand. Collaborated with internal marketing team to plan and execute visuals and storytelling for quarterly marketing campaigns and advertisements to boost occupancy and employment. Assisted internal clients in creating persuasive and informative video series and video advertisements. Pioneered social media presence for the Center for Memory Support and Inclusion. Created and produ
Freelance Video Editor at Kemp Lyons, LLC
January 1, 2022 - Present
Worked with clients to cut and color correct footage in order to create visually and emotionally appealing commercials for use across TV and online. Strengthened skills in Adobe Premiere Pro and After Effects.
Digital Media Lab Specialist at Xavier University Library
December 31, 2021 - August 14, 2025
Utilized interpersonal skills to gain internal clients and help them with video and technical needs for lectures and projects. Taught software and technical courses to Xavier students to help with class projects and enhance their creative thinking. Created effective video tutorials for available to rent equipment to help students better use the resources.
Marketing Intern at Live Nation Entertainment
December 31, 2021 - August 14, 2025
Produced appealing photos and short-form videos for Louisville Palace & Mercury Ballroom social media accounts (65K followers total) to maintain reputation and online presence. Utilized Adobe Suite and Canva to design posters and flyers for concerts and local shows to boost ticket sales and attendance. Worked with local businesses for giveaways and advertisements to boost sales for shows. Spearheaded marketing campaigns for local shows.

Education

Digital Innovation, Film, & Television, BA at Xavier University
January 1, 2021 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Non-Profit Organization