Running a business is one thing.
Having it run well is another.
I’m Lexy, a tech-savvy fractional business manager.
I work with coaches, wellness brands, agencies, and service businesses to build the operational and technical foundations that allow them to grow sustainably without the chaos.
My background isn’t your typical online business story.
Before moving into the digital world, I spent years as a Corporate General Manager in hospitality, leading 350+ staff across multiple island resorts. That experience gave me a deep understanding of how businesses actually function at scale — the systems, the people and culture, the moving parts — and what it takes to keep everything running smoothly under pressure.
I brought that same thinking online, and spent 6+ years working inside digital businesses — progressing from Virtual Assistant to Online Business Manager — supporting coaches, spiritual brands, and service businesses across their day-to-day operations, client management, launches, and growth.
Today, I specialise in:
✨ Go High Level builds, setup & management
✨ Sales funnels & landing pages
✨ CRM management & automation
✨ Business systems & operations
I work with a small number of clients at a time, so the work is always considered and the support is always personal.
If you’re ready for your business to feel as good as it runs, I’d love to connect and chat!
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