Cyndie Coat
Over the past four years, I’ve built and grown my own DTC brand, La Méthode Papier, where I created over 500 videos across Instagram, TikTok, and Facebook, going viral on each platform.
About
Over the past four years, I’ve built and grown my own DTC brand, La Méthode Papier, where I created over 500 videos across Instagram, TikTok, and Facebook, going viral on each platform. Managing both the creative direction and paid strategy, I learned how to merge data and narrative, analyze performance, and constantly iterate to drive growth and community.
What sets me apart:
• Deep understanding of platform algorithms, trends, and performance data
• Strong ability to translate insights into creative strategies that convert
• A proven record of producing content that performs, in reach, engagement, and sales
• Fluent in French and English, with an intuitive sense of tone and cultural nuance
Although I’m based in Montpellier, I’m fully equipped and experienced in collaborating remotely with international teams, ensuring smooth communication and creative alignment across time zones.
- 6 years' experience
- Joined October 2025
Skills· 4
Languages
- FrenchFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
Work experience
Freelance creative strategist & creator; designed and tested Meta Ads campaigns with new angles, hooks, and formats; created visuals and videos tailored to the conversion funnel; collaborated with internal team and tracked performance for rapid iteration. Included work on the Le T-shirt Propre project (May–July 2024).
Created brand identity and positioning. Wrote and optimized SEO content; managed €100K ads budget per year; produced 500+ videos (ads & organic).
Education
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