Over the past four years, I’ve built and grown my own DTC brand, La Méthode Papier, where I created over 500 videos across Instagram, TikTok, and Facebook, going viral on each platform. Managing both the creative direction and paid strategy, I learned how to merge data and narrative, analyze performance, and constantly iterate to drive growth and community. What sets me apart: • Deep understanding of platform algorithms, trends, and performance data • Strong ability to translate insights into creative strategies that convert • A proven record of producing content that performs, in reach, engagement, and sales • Fluent in French and English, with an intuitive sense of tone and cultural nuance Although I’m based in Montpellier, I’m fully equipped and experienced in collaborating remotely with international teams, ensuring smooth communication and creative alignment across time zones.

Over the past four years, I’ve built and grown my own DTC brand, La Méthode Papier, where I created over 500 videos across Instagram, TikTok, and Facebook, going viral on each platform. Managing both the creative direction and paid strategy, I learned how to merge data and narrative, analyze performance, and constantly iterate to drive growth and community. What sets me apart: • Deep understanding of platform algorithms, trends, and performance data • Strong ability to translate insights into creative strategies that convert • A proven record of producing content that performs, in reach, engagement, and sales • Fluent in French and English, with an intuitive sense of tone and cultural nuance Although I’m based in Montpellier, I’m fully equipped and experienced in collaborating remotely with international teams, ensuring smooth communication and creative alignment across time zones.

Available to hire

Over the past four years, I’ve built and grown my own DTC brand, La Méthode Papier, where I created over 500 videos across Instagram, TikTok, and Facebook, going viral on each platform. Managing both the creative direction and paid strategy, I learned how to merge data and narrative, analyze performance, and constantly iterate to drive growth and community.

What sets me apart:
• Deep understanding of platform algorithms, trends, and performance data
• Strong ability to translate insights into creative strategies that convert
• A proven record of producing content that performs, in reach, engagement, and sales
• Fluent in French and English, with an intuitive sense of tone and cultural nuance

Although I’m based in Montpellier, I’m fully equipped and experienced in collaborating remotely with international teams, ensuring smooth communication and creative alignment across time zones.

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Language

French
Fluent
English
Advanced

Work Experience

Co-Founder at Dropship Store Western Avenue
November 1, 2020 - October 14, 2025
Created brand identity and positioning. Wrote and optimized SEO content; managed €100K ads budget per year; produced 500+ videos (ads & organic).
Creative Strategist & Creator at La Méthode Papier
January 1, 2021 - Present
Freelance creative strategist & creator; designed and tested Meta Ads campaigns with new angles, hooks, and formats; created visuals and videos tailored to the conversion funnel; collaborated with internal team and tracked performance for rapid iteration. Included work on the Le T-shirt Propre project (May–July 2024).

Education

Bachelor of art - English culture & litterature at Rennes 2
September 8, 2013 - June 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services