Over the past four years, I’ve built and grown my own DTC brand, La Méthode Papier, where I created over 500 videos across Instagram, TikTok, and Facebook, going viral on each platform.

About

Over the past four years, I’ve built and grown my own DTC brand, La Méthode Papier, where I created over 500 videos across Instagram, TikTok, and Facebook, going viral on each platform. Managing both the creative direction and paid strategy, I learned how to merge data and narrative, analyze performance, and constantly iterate to drive growth and community.

What sets me apart:
• Deep understanding of platform algorithms, trends, and performance data
• Strong ability to translate insights into creative strategies that convert
• A proven record of producing content that performs, in reach, engagement, and sales
• Fluent in French and English, with an intuitive sense of tone and cultural nuance

Although I’m based in Montpellier, I’m fully equipped and experienced in collaborating remotely with international teams, ensuring smooth communication and creative alignment across time zones.

  • 6 years' experience
  • Joined October 2025

Languages

  • FrenchFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services

Work experience

Creative Strategist & Creator · La Méthode PapierJan 2021 – Present · 5 yrs 11 mos

Freelance creative strategist & creator; designed and tested Meta Ads campaigns with new angles, hooks, and formats; created visuals and videos tailored to the conversion funnel; collaborated with internal team and tracked performance for rapid iteration. Included work on the Le T-shirt Propre project (May–July 2024).

Co-Founder · Dropship Store Western AvenueNov 2020 – Oct 2025 · 5 yrs

Created brand identity and positioning. Wrote and optimized SEO content; managed €100K ads budget per year; produced 500+ videos (ads & organic).

Education

Bachelor of art - English culture & litterature · Rennes 22013 – 2014

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