I help brands find their visual voice and claim their space on the web. As a hybrid designer, I handle everything from logo design and marketing collateral to fully responsive web design, and to make the design process easy for you.…

Alase Gabriel

I help brands find their visual voice and claim their space on the web. As a hybrid designer, I handle everything from logo design and marketing collateral to fully responsive web design, and to make the design process easy for you.…

Available to hire

I help brands find their visual voice and claim their space on the web. As a hybrid designer, I handle everything from logo design and marketing collateral to fully responsive web design, and to make the design process easy for you.

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Experience Level

Expert
Expert

Language

English
Fluent

Work Experience

Visual Content Creator at Freelance Contract
September 28, 2020 - October 12, 2020
Focused on digital-first design, creating engaging assets for e-commerce and SaaS brands. Designed UI elements, display ads, and email templates; manipulated high-end product photography; collaborated with marketing teams to ensure brand alignment.
Brand Identity Designer at Freelance Contract
September 8, 2020 - September 15, 2020
Developed comprehensive visual identities for startups and established businesses to increase brand recognition and consistency. Created logos, color palettes, and typography systems; designed high-converting social media assets and print-ready marketing materials (brochures, business cards). Helped clients achieve a cohesive brand voice that led to improved engagement across digital platforms.

Education

Ordinary National Diploma at Lagos State Polytechnic
November 1, 2019 - December 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Media & Entertainment
    High-Converting Product Landing Page

    A single-product brand needed a high-impact page for a new product launch.
    Built a mobile-first landing page in Webflow featuring “sticky” Buy buttons, video backgrounds, and interactive product features.
    Successfully handled 10k+ visitors on launch day with a conversion rate 2% higher than the industry average.

    B2B Service Website Redesign

    A legacy website with confusing navigation and a high “bounce rate” on the services page.
    Designed a conversion-focused UI with clear service pillars, client testimonials, and a simplified “Get a Quote” flow.
    Improved user “Time on Page” by 35% and streamlined the lead generation process.Improved user “Time on Page” by 35% and streamlined the lead generation process.

    Brand Identity & Strategy for Law Firm

    The client had a “DIY” logo that lacked authority and didn’t appeal to high-net-worth clients.
    Developed a sophisticated visual identity using a serif-heavy typography system and a deep “Midnight & Gold” color palette.
    Delivered a full suite of professional stationery and a premium brand guidelines document.

    Responsive Landing Page

    The client’s existing site was not mobile-friendly, causing them to lose leads from mobile search traffic.
    Designed and built a custom, fully responsive landing page with a focus on fast loading times and mobile-first navigation.
    Improved Google PageSpeed insights score to 95+ and increased mobile lead inquiries by 15% within the first month.

    High-Conversion Ad Campaign

    A retail brand was seeing low click-through rates (CTR) on their standard static social media ads.
    Designed a series of high-energy “stop-the-scroll” social media carousels and motion graphics focusing on product benefits.
    The new assets contributed to a 25% increase in CTR and a more cohesive aesthetic for their Instagram feed.

    Brand Identity

    The client had a great product but a dated visual identity that didn’t resonate with their target demographic of young professionals.
    Developed a modern, minimalist brand system including a responsive logo, a vibrant color palette, and custom iconography.
    Created a 30-page brand guideline book that ensured 100% design consistency across their website and social media channels.

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