Nelson Mandela Bay Tourism

Clients: Nelson Mandela Bay Tourism (NMB EDTA) and the Eastern Cape Parks & Tourism Agency (ECPTA) These agencies aim to grow visitation by positioning the region as a vibrant, experience-rich destination. We were asked to position Nelson Mandela Bay and the Eastern Cape as destinations ofchoice through cohesive, seasonal campaigns that attract visitors, drive engagement, and showcase diverse experiences. We delivered integrated, multi-platform campaigns that combined a strong visual identity, concise messaging, and adaptable content. For NMBT, we refreshed the brand application across campaigns, including Summer So Sweet and Ziilekese! ECPTA’s Your Summer Crush campaign leveraged activations, digital tools, and short-form video to spotlight biodiversity, adventure, and accessibility. A suite of branded assets, from social media content and radio adverts to videos, that consistently positioned the region as a vibrant, experience-led destination acrossv9seasons and audiences.