UNCDF (United Nations Capital Development Fund) - MM4P - Uganda

Digital Financial Services for the Women of Uganda

Digital Financial Services for Women (#DFS4Women) is an annual knowledge sharing conference funded by the United Nations Capital Development Fund as part of its global
MM4P programme. It aims to provide women in Africa and Asia with better, more affordable and more useful digital financial products and services.
THE CHALLENGE
Design@Bay was tasked with developing and establishing a corporate identity for the #DFS4Women campaign launch event in Uganda in October 2016. The brief included thematic event elements, such as air-tech banners, as well as branded lanyards and an event programme with a difference.
THE STRATEGY
Our approach captured the essence of this programme with the design of an infographic that depicts the cyclic progression of the empowerment process for women from the various countries included in the #DFS4Women campaign programme. This was rolled out
across multiple platforms at the Ugandan event.
THE OUTCOME
With locally printed and international courier event material, light and appealing, multi-page event programmes were produced in both French and English. Guided by the hierarchical structuring of the information, our approach was to layer the size of the pages so that the titled footer of each remained visible, making the content easy and quick to access. Other features of the programme included its unique binding mechanism which allowed it to be attached to the branded lanyards.