I am highly experienced in brand creation, definition, strategy and design, specialising in building and evolving impactful brands that balance creative flair with commercial precision. My work across B2B and B2C markets blends strategic insight with hands-on execution, translating vision into bold, enduring brand platforms.\n\nOver the last nine years I’ve led brand and design for fast-moving startups, most recently as Brand Lead for Finular and its fintech products, while partnering with founders to realise brand goals across digital and offline channels.…

Dave Green

I am highly experienced in brand creation, definition, strategy and design, specialising in building and evolving impactful brands that balance creative flair with commercial precision. My work across B2B and B2C markets blends strategic insight with hands-on execution, translating vision into bold, enduring brand platforms.\n\nOver the last nine years I’ve led brand and design for fast-moving startups, most recently as Brand Lead for Finular and its fintech products, while partnering with founders to realise brand goals across digital and offline channels.…

Available to hire

I am highly experienced in brand creation, definition, strategy and design, specialising in building and evolving impactful brands that balance creative flair with commercial precision. My work across B2B and B2C markets blends strategic insight with hands-on execution, translating vision into bold, enduring brand platforms.\n\nOver the last nine years I’ve led brand and design for fast-moving startups, most recently as Brand Lead for Finular and its fintech products, while partnering with founders to realise brand goals across digital and offline channels.

See more

Language

English
Fluent

Work Experience

Head of Brand / Marketing / Design at Finular
October 1, 2018 - August 1, 2025
Built and led the brand and creative direction for three fintech brands—FundOurselves, WeLendUs, and Finular. Defined brand positioning, architecture, and visual identity; established and scaled an in-house creative team; delivered campaigns across TV, digital, and OOH; acted as brand custodian, ensuring consistency and regulatory alignment across internal and external touchpoints.
Head of Brand / Design at We Buy Any Home
August 1, 2017 - August 1, 2018
Unified brand identity across six property/finance brands; developed comprehensive brand guidelines and internal design capabilities to support rapid growth and consistent customer communications.
Strategic Brand Creative / Creative Director / Design Manager at Everline
June 1, 2014 - March 1, 2015
Redefined the Everline brand through research, strategy, and design delivery; produced a comprehensive brand guideline system spanning digital and offline assets; partnered with marketing and product teams for cohesive activation.
Brand Designer at Various Design Agencies
January 1, 1998 - January 1, 2000
Contributed to branding and identity work across multiple agencies, building foundational expertise in strategy and visual execution.
Brand Designer at Greymatter
January 1, 1996 - January 1, 1998
Created brand identities and visual assets for a range of clients, developing practical design systems and deliverables.
Head of Brand Design / Creative Director at Wonga Group
June 1, 2014 - August 1, 2017
Senior creative lead during a period of brand transformation, establishing refined visual standards and overseeing multidisciplinary teams.
Creative Partner / Hands-on senior brand designer at Brand Architects
January 1, 2000 - January 1, 2013
Led end-to-end brand development for clients across the B2B SME sector. Ran creative workshops, directed visual identity and messaging strategies, and delivered brand tool kits and integrated campaigns. Hands-on and team-led execution across digital and traditional media.
Brand Designer at Various Design Agencies
January 1, 1996 - January 1, 1998
Created brand identities and visual assets for clients including Del Monte, Aberlour, Havana Club, and others; contributed to strategy and execution across multiple projects.
Strategic Brand Creative / Creative Director at Brand Interpreter
August 1, 2025 - Present
Currently applying strategic brand design and creative direction for client brands, with a focus on brand-building and marketing perspectives across channels.

Education

BA Hons, Industrial Design at Northumbria University
January 1, 1990 - January 1, 1994
O Levels at Ash Lea School
January 1, 1981 - December 31, 1986
AO Level (Mathematics) at Appleby Grammar School
January 1, 1986 - January 1, 1988
BTEC 3D Design at Cumbria Institute of Arts
January 11, 2030 - February 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Professional Services, Media & Entertainment, Other, Retail
    paper Finular Brand development
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper CommuterClub brand development
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Wonga branding/marketing
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Wonga Branding
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Examples of my work
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Acora Brand Creation
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel. graphicdesigner illustrator…
    paper FundOurselves brand development
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Wonga brand book
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Wiggin LLP brand development
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Ovivo brand development
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Reditum brand development
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…
    paper Everline brand development
    Full brand definition, brand identity, brand guidelines, online and print design, web design, social media, marketing, logo design, templates, apparel.…