Performance Marketing Specialist at REWE APP (App of the German Supermarket - Essen)

🛠 Areas of responsibilities: Digital Marketing Campaigns, Tracking 📱 Channels Apple Search Ads 📈 Goal: Quality App Installers (assessed by Weekly-Active-Users metric); 💵 Yearly budget managed: 7-digits (NDA) 🏆 Achievements: - Persuaded the REWE team to scale up the yearly budget by 25% due to outstanding performance of the channel which ultimately led to the retainer boost of the agency; - Created a fully-automated Apple Search report using Google Apps Script (JavaScript based) REWE team still uses.

Freelance Contract as Independent Marketing Consultant at Graphrs (Video Production Company - Berlin)

🛠 Areas of responsibilities: Digital Marketing Campaigns, Tracking, CRM, Reporting, Website improvements (Webflow), Marketing Automations through n8n 📱 Channels: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads 📈 Goal: Quality leads generation 💵 Yearly budget managed: 6-digits (NDA) 🏆 Achievements: - Smart omni-channel marketing funnel brings high quality B2B leads, which converts to the 10+ ROAS boosted by always-increasing LTV (calculation is still in progress); - Fully automated reporting framework & aligned funnel with sales department via CRM System (Pipedrive) to analyse ROI & adjust the funnel accordingly; - Managed a team of web-designer & developer to build up a website from scratch followed by multiple rounds of performance-based improvements;

Freelance Contract as Independent Marketing Consultant at FreiFläche Studios (Event Space for Business Conferences)

🛠Areas of responsibilities: Digital Marketing Campaigns, Tracking, CRM, Reporting, Website improvements (Wordpress) 📱 Channels: Google Ads 📈 Goal: Quality leads generation 💵 Yearly budget managed: 5-digits (NDA) 🏆 Achievements: - Well-sculpted search & PMAX campaigns targeting mid-to-big companies looking for a space in Berlin maxing out the possible monthly revenue of the space (still; - Tuned the website (Wordpress) & connected to CRM System (Pipedrive) to improve the efficiency of the sales department;

Freelance Contract as Independent Marketing Consultant at Little Bee Fresh (Manufacturer of Organic Household Products - Munich)

🛠Areas of responsibilities: B2B Digital Marketing Campaigns 📱 Channels: Google Ads 📈 Goal: Quality leads generation 💵 Yearly budget managed: 5-digits (NDA) 🏆 Achievements: - Maxing out the fixed predictable the revenue stream through lead generation of potential big B2B clients

Performance Marketing Specialist at fraenk app (App Mobile Operator)

🛠 Areas of responsibilities: Digital Marketing Campaigns, Tracking, Reporting 📱 Channels: Apple Search Ads, TikTok Ads 📈 Goal: Sales 💵 Yearly budget managed: 7-digits (NDA) 🏆 Achievements: - Reduced the CPO (Cost-per-order) by over 200% while doubling the budget turning TikTok into the main sales channel for fraenk app by finding out a perfect ads-mix via multiple testings and concept proofs of ad creatives; - My marketing strategies & forecasts with 7-digits budgets both at ASA and TikTok contributed to fraenk has been awarded as the most successful brand in 2024 across Telekom’s network providers;

Performance Marketing Specialist at Pro Gamers Group (E-Commerce Retailer - Berlin)

🛠 Areas of responsibilities: Digital Marketing Campaigns, Tracking, Reporting 📱 Channels: Google Ads, Meta Ads, Reddit Ads 📈 Goal: Sales 💵 Yearly budget managed: 7-digits (NDA) 🏆 Achievements: - Launched from scratch omni-channel marketing funnel for noblechairs brand to boost sales at Portugal, Austria, UK, France; - Restructured Google ads accounts for Overclockers UK business entity, which converted into +50% in ROAS because of a optimised goal-based campaigns mix (PMAX, Shopping, Display); - Standardised the collaboration framework with external marketing agency (MTA digital) by introducing the sprints (ClickUp-software), which enhanced the underperforming creatives replacement to a by-weekly basis;

Growth Product Manager / Partner at Graphrs GmbH

Created complex omni-channel marketing funnel which brings high quality B2B leads with the 10+ ROAS boosted by strong LTV; funneled all product growth operations by introducing agile sprint cycles using Linear Software leading a team of 7 to deliver fast & efficient outcomes.

Freelance Digital Marketing Expert at Self-employed

Built a team of AI-powered automation agents using n8n, enabling efficient management of 50+ Google Ads campaigns simultaneously without compromising on quality or ROI; oversees and executes entire digital marketing strategies across various industries.

Performance Marketing Specialist at Customlytics GmbH

Successfully managed 7-figure digital marketing budgets, driving measurable growth for major clients resulting in 25% budget increases and expanded agency retainers.