Available to hire
I’m a marketing and brand experience executive with over 20 years of experience across multinational settings, focused on sustainable growth, innovation and customer experience transformation. I turn brands into memorable experiences and build communities through movement.
As an athlete and coach, I bring a sport-driven mindset to brand aesthetics and storytelling, combining creative leadership with a strategic perspective to deliver cross-functional campaigns and tangible results.
Experience Level
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Beginner
German
Beginner
Work Experience
Associate Marketing Manager - Consultant at Departamento de Marketing
January 1, 2018 - PresentLed brand experience, digital marketing and positioning projects for clients including KPMG, BMW, Coca-Cola, Makro, and others. Delivered brand activations (FIFA World Cup Trophy Tour) and integrated campaigns across tourism, education and FMCG. Used Trello, Slack, Figma and HubSpot for experience design, CRM, projects management and marketing automation.
Marketing Director at Guerin – Enterprise, Car Rental Solutions (Salvador Caetano Group)
January 1, 2016 - December 31, 2017Rebuilt the marketing department with a strong focus on omnichannel customer experience. Launched a mobile app, loyalty program and new website with segmented content strategy, increasing online sales by +80%. Led CRM initiatives, customer journey redesign and cross-functional projects.
Marketing Manager at Laureate International Universities
January 1, 2014 - December 31, 2016Managed the marketing strategy for Universidade Europeia, IADE and IPAM. Implemented inbound strategies and digital campaigns, achieving +17% growth in undergraduate enrollment and +46% in master's.
Iberian Marketing & Product Manager at Colgate – Palmolive
January 1, 2006 - December 31, 2014Led shopper marketing and retail initiatives with direct experience in visual merchandising, in-store activations and promotional design. Launched new products, 360 campaigns and managed premium brands. Coordinated cross-functional teams (20+ people), achieving record market shares and margin improvements.
Product Manager & Trade Marketing at United Biscuits (Kraft - Mondelez)
January 1, 2003 - December 31, 2006Led product and trade marketing activities in Portugal, driving promotions and portfolio initiatives aligned with category development.
Trade Marketing Trainee, Home and Personal Care at Unilever
January 1, 2002 - December 31, 2003Supported trade marketing initiatives, in-store activations and promotional design.
Education
Degree in Marketing & Advertising at ESCS - Escola Superior de Comunicação Social, Lisbon
January 11, 2030 - January 1, 2002Post-Graduation in Business Management at INDEG - IUL ISCTE Executive Education, Lisbon
January 11, 2030 - January 1, 2006Qualifications
Inbound Marketing (HubSpot)
January 11, 2030 - January 21, 2026Leadership
January 11, 2030 - January 21, 2026Shopper Marketing and Consumer Insights (Colgate-Palmolive Madrid)
January 11, 2030 - January 21, 2026ROI in Action and Retail Category Development (Colgate-Palmolive Lisbon)
January 11, 2030 - January 21, 2026Customer Marketing 5P’s (Colgate-Palmolive Paris)
January 11, 2030 - January 21, 2026Industry Experience
Consumer Goods, Professional Services, Retail, Media & Entertainment, Travel & Hospitality
Experience Level
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