Available to hire
Strategic Marketer | Publicist | Growth Specialist | Hospitality & Lifestyle Expert
Mel is the founder and CEO of PrimeGuide Partners, a boutique digital marketing and PR agency driving measurable growth for hotels, restaurants, spas, and lifestyle brands across the US and South Korea.
What sets us apart:
- Full-service digital ecosystem: PR, social media, SEO, paid advertising, web development, and experiential marketing
- Specialized expertise in hospitality and lifestyle sectors with deep market insights
- Proven track record of results-driven campaigns that boost brand visibility and revenue
- Bi-cultural marketing advantage with US and South Korean market expertise
Services include: Strategic PR campaigns, social media management, search engine optimization, PPC advertising, UX/UI design, web development, email marketing, copywriting, influencer partnerships, and experiential activations.
Ready to elevate your brand? Let’s connect at Email not available. Sign in: https://www.twine.net/signup or visit primeguidepartners.com.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Tagalog
Fluent
Work Experience
CEO & Founder at PrimeGuide Partners
December 31, 2017 - Present- Leads a boutique marketing and public relations agency for hospitality, wellness, retail, and nonprofit sectors.
- Develops and implements paid and organic media strategies that drive traffic, revenue, and engagement through performance-driven content.
- Spearheaded the marketing and PR launch for Hilton San Diego Gaslamp Quarter’s $22.5M renovation, generating 2.93B views and 727 social shares in just three months.
- Created The Ultimate Gaslamp Quarter Bachelorette Magazine campaign to boost catering business.
- Launched PR and marketing campaigns for Captain Cookie & the Milkman in Times Square, Arlington, and Cleveland Park.
- Trained Hyatt Hotels’ South Korea marketing team, resulting in significant revenue growth and increased bookings.
- Partnered with 30+ women-owned businesses and volunteered with New York Women in Business and Queens Tech Incubator to support community-driven initiatives.
Global Social Media Marketing Specialist at EOS Products
May 1, 2019 - August 28, 2025Developed and executed social content for global campaigns supporting new product launches. Managed influencer partnerships, production, and real-time community engagement. Created social strategy reports using sentiment analysis, A/B testing, and platform analytics supporting a community of over 8.5 million.
Marketing Manager & Executive Assistant at Hyatt Centric Times Square
December 1, 2017 - August 28, 2025Supported GM and executive leadership with internal communications, travel, VIP management, onboarding, and reputation oversight. Spearheaded rebranding and digital launch from Hyatt Times Square to Hyatt Centric, introducing Bar 54 and T45 Restaurant. Managed media agency and initiatives, influencer marketing, activations, and partnerships with Madison Square Garden, Classic Harbor Line, and Flytographer. Handled SEO, media buying, directory listings, and social content across platforms for F&B outlets and hotel campaigns.
Executive Assistant at Hyatt Regency San Francisco
May 1, 2013 - August 28, 2025Provided executive support for General Manager, Area GMs, and Regional VP; managed travel, calendar, reports, memos, and VIP logistics. Coordinated Make-A-Wish Golf Charity Event, raising a record-breaking $100K. Produced executive presentations, internal newsletters, and maintained digital assets and reputation platforms.
Sales, Events & Marketing Coordinator at Santa Clara Marriott
March 31, 2007 - August 27, 2025Supported Director of Sales & Marketing and Director of F&B with RFPs, contracts, event logistics, and reporting. Handled marketing efforts for hotel and Parcel 104 with Chef Bart Hosmer including media buys, web updates, and newsletters.
CEO & Founder at PrimeGuide Partners
January 1, 2018 - PresentManage a boutique digital marketing and PR agency supporting 30+ clients across hospitality, wellness, retail, and nonprofit sectors; design paid and organic media strategies, drive traffic, revenue, and engagement; lead major campaigns including the Hilton San Diego Gaslamp Quarter renovation (2023) and openings for Captain Cookie & the Milkman in Times Square, Arlington, and Cleveland Park; train Hyatt Hotels’ South Korea marketing teams; oversee SEO/SEM, influencer marketing, experiential activations, and social media content.
Marketing Manager & Executive Assistant at Hyatt Centric Times Square
December 1, 2017 - September 15, 2025Supported GM and executive leadership with internal/external communications, travel, VIP management, onboarding, and reputation oversight; spearheaded the rebranding and digital launch of Hyatt Times Square to Hyatt Centric, introducing Bar 54 and T45 Restaurant; managed PR agency, influencer marketing, activations, and partnerships with Madison Square Garden, Flytographer, Classic Harbor Line; oversaw SEO/SEM, media buying, directory listings, and social content across F&B outlets and hotel campaigns.
Executive Assistant at Hyatt Regency San Francisco
May 1, 2013 - September 15, 2025Executive support for the General Manager, Area GMs, and Regional VP; managed travel, calendar, reports, memos, and VIP logistics; coordinated Make-A-Wish Golf Charity Event raising $100K; produced executive presentations, internal newsletters, and maintained digital assets and reputation platforms.
Sales, Events & Marketing Coordinator at Santa Clara Marriott
April 1, 2007 - September 15, 2025Supported the Director of Sales & Marketing and Director of F&B with RFPs, contracts, event logistics, and reporting; led marketing efforts for the hotel and Parcel 104 with Chef Bart Hosmer, including media buys, website updates, and newsletters.
CEO & Founder at PrimeGuide Partners
January 1, 2018 - PresentManages a boutique digital marketing and PR agency supporting 30+ clients across hospitality, wellness, retail, and nonprofit sectors.
Marketing Manager & Executive Assistant at Hyatt Centric Times Square
December 1, 2017 - September 15, 2025Supported GM and executive leadership with internal/external communications, travel, VIP management; led rebranding from Hyatt Times Square to Hyatt Centric; launched Bar 54 and T45 Restaurant; managed SEO, media buying, directory listings, and social content across F&B outlets and hotel campaigns.
Executive Assistant at Hyatt Regency San Francisco
May 1, 2013 - September 15, 2025Provided executive support to General Manager, Area GMs, and Regional VP; managed travel, calendars, reports, memos, and VIP logistics; coordinated Make-A-Wish Golf Charity Event raising $100K.
Sales, Events & Marketing Coordinator at Santa Clara Marriott
April 1, 2007 - September 15, 2025Supported Directors of Sales & Marketing and F&B with RFPs, contracts, event logistics, and reporting.
Global Social Media Marketing Specialist at EOS Products
May 1, 2019 - September 15, 2025Developed and executed social content for global campaigns; managed influencer partnerships, production, and real-time community engagement; created social strategy reports using sentiment analysis, AB testing, and platform analytics for a community of 8.5M+.
CEO & Founder at PrimeGuide Partners
January 1, 2018 - PresentFounder and CEO of a boutique digital marketing and PR agency serving 30+ clients in hospitality, wellness, retail, and non-profit sectors. Designs paid and organic media strategies with performance-driven content to increase traffic, revenue, and engagement. Led campaigns such as Hilton San Diego Gaslamp Quarter's renovation (2023), achieving 2.93B views and 727 social shares in 3 months; oversaw earned media coverage, influencer activations, experiential marketing, and social content. Managed onboarding, operations, and VIP communications across Hyatt and Marriott properties.
Global Social Media Marketing Specialist at EOS Products
May 1, 2019 - September 15, 2025Developed and executed global social content for product launches; managed influencer partnerships, production, and real-time community engagement. Created social strategy reports using sentiment analysis, A/B testing, and platform analytics to support a community of 8.5M+.
Marketing Manager & Executive Assistant at Hyatt Centric Times Square
December 1, 2017 - September 15, 2025Supported GM and executive leadership with internal/external communications, travel, VIP management, onboarding, and reputational oversight. Led rebranding and digital launch for Hyatt Times Square, introducing Bar 54 and T45 Restaurant. Managed PR agency, influencer marketing, activations, and partnerships with Madison Square Garden, Classic Harbor Line, and Flytography. Managed SEO, media buying, directory listings, and social content across F&B outlets and hotel campaigns.
Executive Assistant at Hyatt Regency San Francisco
May 1, 2013 - September 15, 2025Executive support for General Manager, Area GMs, and Regional VP; managed travel, calendar, reports, memos, and VIP logistics. Coordinated Make-A-Wish Golf Charity Event, raising $100K.
Sales, Events & Marketing Coordinator at Santa Clara Marriott
April 1, 2007 - September 15, 2025Supported Director of Sales & Marketing and Director of F&B with RFPs, contracts, event logistics, and reporting. Handled marketing efforts for hotel and Parcel 104 with media buys, website updates, and newsletters.
CEO & Founder at PrimeGuide Partners
January 1, 2018 - PresentLead a boutique digital marketing and PR agency supporting 30+ clients across hospitality, wellness, retail, and nonprofit sectors. Design paid and organic media strategies with performance-driven content, increasing traffic, revenue, and engagement. Spearheaded the Hilton San Diego Gaslamp Quarter's $2.5M renovation campaign in 2023 — garnering 2.93B views and 727 social shares in 3 months. Led earned media coverage, influencer marketing, experiential activations, and social media content. Founded “The Ultimate Gaslamp Quarter Bachelorette” Magazine as a digital marketing campaign for Hilton San Diego Gaslamp Quarter. Directed campaigns for openings of Captain Cookie & the Milkman in Times Square, Arlington, and Cleveland Park. Trained Hyatt Hotels’ South Korea Marketing team in Brand Marketing and Social Media.
Marketing Manager & Executive Assistant at Hyatt Centric Times Square
December 1, 2017 - September 15, 2025Supported GM and executive leadership with internal and external communications, travel, VIP management, onboarding, and reputation oversight. Led rebranding of Hyatt Times Square to Hyatt Centric, including Bar 54 and T45 Restaurant. Managed PR agency, influencer marketing, activations, and partnerships with Madison Square Garden, Classic Harbor Line, and Flytographer. Oversaw SEO/SEM, media buying, directory listings, and social content across F&B outlets and hotel campaigns.
Executive Assistant at Hyatt Regency San Francisco
May 1, 2013 - September 15, 2025Provided executive support to the General Manager, Area GMs, and Regional VP; managed travel, calendar, reports, memos, and VIP logistics. Coordinated Make-A-Wish Golf Charity Event, raising a record $100K.
Sales, Events & Marketing Coordinator at Santa Clara Marriott
April 1, 2007 - September 15, 2025Supported the Director of Sales & Marketing and Director of F&B with RFPs, contracts, event logistics, and reporting. Executed marketing efforts for the hotel and Parcel 104 with Chef Bart Hosmer, including media buys, website updates, and newsletters.
Education
Bachelor of Arts in Journalism at University of Santo Tomas
May 1, 1993 - May 1, 1997Qualifications
Certified Digital Marketer (Udacity)
January 11, 2030 - August 28, 2025Certified Squarespace Developer
January 11, 2030 - August 28, 2025Certified Sprout Social Member
January 11, 2030 - August 28, 2025Industry Experience
Travel & Hospitality, Retail, Non-Profit Organization, Healthcare, Professional Services, Media & Entertainment
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