Available to hire
Hi, I’m Ambs - your Social Media Manager & Mentor based in the Midlands.
I’ve spent 10+ years qualified in the creative industry, and for as long as I can remember I’ve been helping businesses across the world stop treating social media like a chore and start using it as an actual business tool.
Whether you’re posting randomly and hoping for the best, or you’ve gone completely quiet because you don’t know where to start… I’ve seen it, I get it, and I know exactly how to fix it.
I work with business owners who are brilliant at what they do but stretched too thin to show up online consistently. My job is to take that off your plate - whether that’s through mentorship, a full content strategy, or full management where I handle everything start to finish.
No BS, no jargon, no generic content that could belong to anyone. Just social media that actually sounds like you and works for your business.
Core services: Social Media Management - Content Strategy - Content Creation - SEO Captions - Content Calendars - Social Media Mentorship - Brand Templates - Social Media Audits - Scheduling & Engagement
Skills
Experience Level
Expert
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Intermediate
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Language
English
Fluent
Arabic
Beginner
Work Experience
Founder & Social Media Manager/Mentor at D'Essential Social Media
October 1, 2025 - PresentFounded and run a social media management and mentorship business supporting businesses across the Midlands in building a consistent, strategic, and results-driven online presence.
Day to day this includes:
Developing bespoke social media strategies and content calendars tailored to each client's brand, audience, and goals
Writing SEO-optimised captions and creating on-brand content across platforms including Instagram and Facebook
Managing scheduling, outreach, and engagement on behalf of clients
Conducting social media audits to identify gaps, opportunities, and areas for growth
Designing custom Canva templates including feed posts, story templates, and branded highlight covers
Delivering 1-2-1 mentoring and strategy sessions, helping business owners build confidence and consistency in their own content
Producing monthly performance reports and adapting strategies based on data and results
Managing client relationships and onboarding, handling enquiries, proposals, and contracts independently
Alongside the day to day:
Built and grown the business from the ground up, including branding, pricing, and service development
Created a full suite of tiered packages spanning mentorship, content creation, and full management
Actively growing a personal brand on Instagram to attract and convert new clients
SEND/SEMH Online Tutor at Protocol Education
September 1, 2022 - PresentDelivering specialist 1-2-1 online tutoring to primary and secondary pupils with Social, Emotional, and Mental Health (SEMH) needs and Special Educational Needs and Disabilities (SEND), working within local authority placements across the UK.
Day to day this includes:
Planning and delivering engaging, differentiated lessons tailored to each pupil's individual needs, learning style, and EHCP targets
Supporting pupils with a range of needs including autism, ADHD, anxiety, and emotional-based school avoidance (EBSA)
Building trusting, consistent relationships with pupils who have often experienced significant barriers to education
Adapting delivery in real time to meet the emotional and academic needs of each session
Maintaining accurate records of progress, attendance, and session notes in line with safeguarding requirements
Communicating effectively with parents, carers, and local authority contacts where required
Working independently and managing a flexible caseload across multiple placements
Broader experience and context:
Qualified teacher with a PGCE and QTS, bringing structured pedagogical knowledge to every session
Hold current Level 2 qualifications in Understanding Autism, SEND, Distressed Behaviour, and Behaviour that Challenges
Up to date with safeguarding requirements including KCSIE 2025, Prevent, and Child Protection training
DT Specialist, Arts Coordinator & Form Tutor at International British School Kuwait
August 25, 2019 - August 31, 2021Taught Design and Technology across Years 1-9 at an international British curriculum school in Kuwait, whilst also holding responsibility for arts coordination across the school and serving as Year 7 Form Tutor whilst completing my iPGCE and one of year of this was during the Covid-19 Pandemic.
Day to day this included:
Planning and delivering engaging, curriculum-aligned DT lessons across a wide age and ability range, from early years through to secondary
Differentiating teaching to meet the needs of a diverse, international student body with varying language backgrounds and learning needs
Managing the full arts programme across the school as Arts Coordinator, overseeing events, displays, and cross-curricular creative projects
Supporting the pastoral development of a Year 7 form group, building relationships and providing a consistent point of contact for pupils and parents
Collaborating with colleagues across departments to deliver a cohesive and creative curriculum
Contributing to school events, performances, and extracurricular activities
Broader context:
Worked within a British curriculum framework in an international setting, developing strong adaptability and cultural awareness
Gained experience managing multiple responsibilities simultaneously across teaching, coordination, and pastoral care
Built confidence working independently in a completely new environment, demonstrating resilience and self-motivation
Sports Development Assistant at University of Lincoln Students' Union
August 31, 2017 - August 15, 2019Supported the development and delivery of sports programmes and initiatives across the University of Lincoln Students' Union, working to increase student engagement and participation in sport and physical activity.
Day to day this included:
Assisting in the planning, promotion, and delivery of sports events, activities, and campaigns across the university
Supporting student sports clubs and societies, acting as a point of contact for club leaders and committee members
Creating and distributing marketing and promotional materials to drive engagement and awareness of sports programmes
Collecting and analysing participation data to inform future programme planning and reporting
Building relationships with students, staff, and external partners to support the growth of sports provision
Assisting with administrative tasks including scheduling, communications, and event coordination
Broader context:
Gained hands-on experience in programme coordination and community engagement within a busy, student-facing environment
Developed strong communication and relationship-building skills working across a wide range of student groups and university departments
Brought personal experience as UoL Volleyball Club Vice President and Deputy Chair of Sports Teams, giving a grounded understanding of what student athletes actually need
Contributed to a positive and inclusive sporting culture across the university
Arts and Crafts Lead Instructor at Easter Seals Camp Horizon, Canada
April 14, 2026 - PresentCamp Counsellor FTC at Easter Seals Camp Horizon, Canada
June 1, 2016 - August 31, 2016Worked as a residential camp counsellor supporting adults and children with Special Educational Needs and disabilities throughout a full summer camp programme.
Day to day this included:
Providing direct, hands-on support to campers with a range of SEN and disabilities across all daily activities, meals, and personal care routines
Building trusting, consistent relationships with campers in a residential setting, many of whom had complex support needs
Supporting campers to participate fully and confidently in all camp activities, adapting support as needed
Working as part of a close-knit team of counsellors and specialists to ensure every camper felt safe, included, and valued
Responding calmly and effectively to challenging situations, prioritising camper wellbeing at all times
Contributing to a warm, energetic camp culture that celebrated every camper's individuality
Broader context across both roles:
Two separate seasons at Easter Seals demonstrates a commitment to inclusive practice and a genuine passion for working with people with disabilities
Gained invaluable experience in adaptive programming, person-centred support, and working in a high-energy, residential environment
Developed resilience, flexibility, and the ability to build rapport quickly, skills that have carried through every role since
Volunteer Volleyball Club Vice President, Deputy Chair of Sports Teams & Indoor Ball Sports Cluster Representative at University of Lincoln Students' Union
December 1, 2015 - May 31, 2017Held multiple elected leadership positions within the University of Lincoln Students' Union simultaneously, supporting the running of the volleyball club and representing indoor ball sports clubs at a wider committee level.
Day to day this included:
Supporting the Club President in the day to day running of the UoL Volleyball Club, ensuring sessions, fixtures, and club communications ran smoothly
Acting as a key point of contact for club members, addressing queries, concerns, and welfare matters
Assisting with the organisation and coordination of training sessions, fixtures, and social events
Managing club communications and promoting upcoming events and sessions to members
Representing the volleyball club and wider indoor ball sports clubs at Students' Union committee level as Cluster Representative
Feeding back the views, needs, and concerns of club members being Deputy Chair of Sports Teams
Contributing to wider decisions around sports provision, funding, and student experience at the university
Collaborating with other club representatives and Students' Union staff to improve the overall student sports offering
Broader context:
Holding three elected positions simultaneously demonstrated strong organisational ability and a genuine commitment to student sport and community
Developed confidence in representation, advocacy, and speaking up on behalf of others in a formal committee setting
Built strong foundations in leadership, event coordination, and community building that run through both teaching and business work today
Education
BA (Hons) Media Production (2:1) at University of Lincoln
September 1, 2014 - May 31, 2017Completed a three year undergraduate degree in Media Production, graduating with a 2:1. The course covered a broad range of disciplines across the creative and media industries, combining practical production skills with critical and theoretical understanding of media in a wider cultural and social context.
The degree covered:
Film, Radio and TV production, including pre-production planning, directing, filming, and post-production editing
Photography and visual storytelling, developing a strong eye for composition, lighting, and visual communication
Graphic design and digital media, building confidence across creative software and design principles
Audio production and sound design, including recording, editing, and mixing
Media theory, history, and criticism, analysing how media shapes and reflects society
Marketing and communications within a media context, understanding audiences and how to reach them
Project management and independent research, planning and delivering substantial creative projects from brief to final output
Presentation and pitching skills, communicating creative ideas clearly to different audiences
Broader context:
The practical, project-led nature of the course built a strong foundation for a career in content creation, social media, and visual marketing
Developed a versatile creative skillset that sits at the heart of the work delivered through D'Essential Social Media today
Alongside studies, volunteered as a Design Department Open Day and Applicant Day Ambassador, supporting the university in showcasing the course to prospective students
PGCE School Direct 5-11 with QTS at Bishop Grosseteste University
September 1, 2021 - July 30, 2022Completed a school-based initial teacher training programme, gaining Qualified Teacher Status (QTS) alongside a Postgraduate Certificate in Education (PGCE) specialising in primary education for ages 5-11. The programme was delivered predominantly in school, combining hands-on classroom experience with academic study and professional development.
The programme covered:
Planning and delivering structured, curriculum-aligned lessons across all primary subjects and key stages
Developing a deep understanding of child development, learning theory, and inclusive pedagogy
Differentiating teaching to meet the needs of a diverse range of learners, including those with SEND, EAL, and other additional needs
Behaviour management strategies and creating a positive, purposeful classroom environment
Assessment for learning, tracking pupil progress, and using data to inform future planning
Safeguarding, child protection, and professional responsibilities in line with current legislation
Reflective practice and professional development, responding to feedback to continually improve teaching
Placements completed:
Fiskerton Church of England School - Year 3 and 4, Placement 1 and Placement 3
Bucknall Primary School - KS1, Placement 2
Broader context:
Achieving QTS through a school-based route means the majority of training was spent in real classrooms, working with real pupils from day one
Built a strong foundation in inclusive education, pastoral care, and professional communication that runs through all teaching and mentoring work since
Combined with prior international teaching experience in Kuwait, qualified with a well-rounded and adaptable approach to primary education
PGCE Independent Distance Learning at University of Sunderland
September 1, 2019 - July 31, 2020Completed an international Postgraduate Certificate in Education (iPGCE) through distance learning whilst working full time as a DT Specialist and Arts Coordinator at the International British School Kuwait. The programme was studied independently and remotely, requiring a high level of self-discipline, time management, and motivation alongside a demanding teaching role.
The programme covered:
Foundations of education theory, curriculum design, and pedagogical approaches within an international context
Understanding how education systems differ globally and how to adapt teaching practice accordingly
Reflective practice and critical analysis of teaching, using classroom experience to inform academic study
Lesson planning, assessment strategies, and pupil progress tracking across different curriculum frameworks
Inclusive education and meeting the needs of diverse learners in international school settings
Professional standards and responsibilities within international teaching contexts
Broader context:
Completing a postgraduate qualification whilst working full time in a foreign country demonstrates exceptional drive, organisation, and commitment to professional development
Studying through distance learning built strong independent working skills and the ability to manage competing priorities effectively
The international focus of the programme complemented the day to day reality of teaching within a British curriculum school abroad, making the learning immediately applicable
Laid the groundwork for going on to complete the full school-based PGCE with QTS back in the UK
Qualifications
Industry Experience
Education, Healthcare, Media & Entertainment, Non-Profit Organization, Retail, Consumer Goods, Professional Services, Travel & Hospitality
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