Hi, I'm Ambs - your Social Media Manager & Mentor based in the Midlands. I've spent 10+ years qualified in the creative industry, and for as long as I can remember I've been helping businesses across the world stop treating social media like a chore and start using it as an actual business tool. Whether you're posting randomly and hoping for the best, or you've gone completely quiet because you don't know where to start... I've seen it, I get it, and I know exactly how to fix it. I work with business owners who are brilliant at what they do but stretched too thin to show up online consistently. My job is to take that off your plate - whether that's through mentorship, a full content strategy, or full management where I handle everything start to finish. No BS, no jargon, no generic content that could belong to anyone. Just social media that actually sounds like you and works for your business. Core services: Social Media Management - Content Strategy - Content Creation - SEO Captions - Content Calendars - Social Media Mentorship - Brand Templates - Social Media Audits - Scheduling & Engagement

Hi, I'm Ambs - your Social Media Manager & Mentor based in the Midlands. I've spent 10+ years qualified in the creative industry, and for as long as I can remember I've been helping businesses across the world stop treating social media like a chore and start using it as an actual business tool. Whether you're posting randomly and hoping for the best, or you've gone completely quiet because you don't know where to start... I've seen it, I get it, and I know exactly how to fix it. I work with business owners who are brilliant at what they do but stretched too thin to show up online consistently. My job is to take that off your plate - whether that's through mentorship, a full content strategy, or full management where I handle everything start to finish. No BS, no jargon, no generic content that could belong to anyone. Just social media that actually sounds like you and works for your business. Core services: Social Media Management - Content Strategy - Content Creation - SEO Captions - Content Calendars - Social Media Mentorship - Brand Templates - Social Media Audits - Scheduling & Engagement

Available to hire

Hi, I’m Ambs - your Social Media Manager & Mentor based in the Midlands.

I’ve spent 10+ years qualified in the creative industry, and for as long as I can remember I’ve been helping businesses across the world stop treating social media like a chore and start using it as an actual business tool.

Whether you’re posting randomly and hoping for the best, or you’ve gone completely quiet because you don’t know where to start… I’ve seen it, I get it, and I know exactly how to fix it.

I work with business owners who are brilliant at what they do but stretched too thin to show up online consistently. My job is to take that off your plate - whether that’s through mentorship, a full content strategy, or full management where I handle everything start to finish.

No BS, no jargon, no generic content that could belong to anyone. Just social media that actually sounds like you and works for your business.

Core services: Social Media Management - Content Strategy - Content Creation - SEO Captions - Content Calendars - Social Media Mentorship - Brand Templates - Social Media Audits - Scheduling & Engagement

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Arabic
Beginner

Work Experience

Founder & Social Media Manager/Mentor at D'Essential Social Media
October 1, 2025 - Present
Founded and run a social media management and mentorship business supporting businesses across the Midlands in building a consistent, strategic, and results-driven online presence. Day to day this includes: Developing bespoke social media strategies and content calendars tailored to each client's brand, audience, and goals Writing SEO-optimised captions and creating on-brand content across platforms including Instagram and Facebook Managing scheduling, outreach, and engagement on behalf of clients Conducting social media audits to identify gaps, opportunities, and areas for growth Designing custom Canva templates including feed posts, story templates, and branded highlight covers Delivering 1-2-1 mentoring and strategy sessions, helping business owners build confidence and consistency in their own content Producing monthly performance reports and adapting strategies based on data and results Managing client relationships and onboarding, handling enquiries, proposals, and contracts independently Alongside the day to day: Built and grown the business from the ground up, including branding, pricing, and service development Created a full suite of tiered packages spanning mentorship, content creation, and full management Actively growing a personal brand on Instagram to attract and convert new clients
SEND/SEMH Online Tutor at Protocol Education
September 1, 2022 - Present
Delivering specialist 1-2-1 online tutoring to primary and secondary pupils with Social, Emotional, and Mental Health (SEMH) needs and Special Educational Needs and Disabilities (SEND), working within local authority placements across the UK. Day to day this includes: Planning and delivering engaging, differentiated lessons tailored to each pupil's individual needs, learning style, and EHCP targets Supporting pupils with a range of needs including autism, ADHD, anxiety, and emotional-based school avoidance (EBSA) Building trusting, consistent relationships with pupils who have often experienced significant barriers to education Adapting delivery in real time to meet the emotional and academic needs of each session Maintaining accurate records of progress, attendance, and session notes in line with safeguarding requirements Communicating effectively with parents, carers, and local authority contacts where required Working independently and managing a flexible caseload across multiple placements Broader experience and context: Qualified teacher with a PGCE and QTS, bringing structured pedagogical knowledge to every session Hold current Level 2 qualifications in Understanding Autism, SEND, Distressed Behaviour, and Behaviour that Challenges Up to date with safeguarding requirements including KCSIE 2025, Prevent, and Child Protection training
DT Specialist, Arts Coordinator & Form Tutor at International British School Kuwait
August 25, 2019 - August 31, 2021
Taught Design and Technology across Years 1-9 at an international British curriculum school in Kuwait, whilst also holding responsibility for arts coordination across the school and serving as Year 7 Form Tutor whilst completing my iPGCE and one of year of this was during the Covid-19 Pandemic. Day to day this included: Planning and delivering engaging, curriculum-aligned DT lessons across a wide age and ability range, from early years through to secondary Differentiating teaching to meet the needs of a diverse, international student body with varying language backgrounds and learning needs Managing the full arts programme across the school as Arts Coordinator, overseeing events, displays, and cross-curricular creative projects Supporting the pastoral development of a Year 7 form group, building relationships and providing a consistent point of contact for pupils and parents Collaborating with colleagues across departments to deliver a cohesive and creative curriculum Contributing to school events, performances, and extracurricular activities Broader context: Worked within a British curriculum framework in an international setting, developing strong adaptability and cultural awareness Gained experience managing multiple responsibilities simultaneously across teaching, coordination, and pastoral care Built confidence working independently in a completely new environment, demonstrating resilience and self-motivation
Sports Development Assistant at University of Lincoln Students' Union
August 31, 2017 - August 15, 2019
Supported the development and delivery of sports programmes and initiatives across the University of Lincoln Students' Union, working to increase student engagement and participation in sport and physical activity. Day to day this included: Assisting in the planning, promotion, and delivery of sports events, activities, and campaigns across the university Supporting student sports clubs and societies, acting as a point of contact for club leaders and committee members Creating and distributing marketing and promotional materials to drive engagement and awareness of sports programmes Collecting and analysing participation data to inform future programme planning and reporting Building relationships with students, staff, and external partners to support the growth of sports provision Assisting with administrative tasks including scheduling, communications, and event coordination Broader context: Gained hands-on experience in programme coordination and community engagement within a busy, student-facing environment Developed strong communication and relationship-building skills working across a wide range of student groups and university departments Brought personal experience as UoL Volleyball Club Vice President and Deputy Chair of Sports Teams, giving a grounded understanding of what student athletes actually need Contributed to a positive and inclusive sporting culture across the university
Arts and Crafts Lead Instructor at Easter Seals Camp Horizon, Canada
April 14, 2026 - Present
Camp Counsellor FTC at Easter Seals Camp Horizon, Canada
June 1, 2016 - August 31, 2016
Worked as a residential camp counsellor supporting adults and children with Special Educational Needs and disabilities throughout a full summer camp programme. Day to day this included: Providing direct, hands-on support to campers with a range of SEN and disabilities across all daily activities, meals, and personal care routines Building trusting, consistent relationships with campers in a residential setting, many of whom had complex support needs Supporting campers to participate fully and confidently in all camp activities, adapting support as needed Working as part of a close-knit team of counsellors and specialists to ensure every camper felt safe, included, and valued Responding calmly and effectively to challenging situations, prioritising camper wellbeing at all times Contributing to a warm, energetic camp culture that celebrated every camper's individuality Broader context across both roles: Two separate seasons at Easter Seals demonstrates a commitment to inclusive practice and a genuine passion for working with people with disabilities Gained invaluable experience in adaptive programming, person-centred support, and working in a high-energy, residential environment Developed resilience, flexibility, and the ability to build rapport quickly, skills that have carried through every role since
Volunteer Volleyball Club Vice President, Deputy Chair of Sports Teams & Indoor Ball Sports Cluster Representative at University of Lincoln Students' Union
December 1, 2015 - May 31, 2017
Held multiple elected leadership positions within the University of Lincoln Students' Union simultaneously, supporting the running of the volleyball club and representing indoor ball sports clubs at a wider committee level. Day to day this included: Supporting the Club President in the day to day running of the UoL Volleyball Club, ensuring sessions, fixtures, and club communications ran smoothly Acting as a key point of contact for club members, addressing queries, concerns, and welfare matters Assisting with the organisation and coordination of training sessions, fixtures, and social events Managing club communications and promoting upcoming events and sessions to members Representing the volleyball club and wider indoor ball sports clubs at Students' Union committee level as Cluster Representative Feeding back the views, needs, and concerns of club members being Deputy Chair of Sports Teams Contributing to wider decisions around sports provision, funding, and student experience at the university Collaborating with other club representatives and Students' Union staff to improve the overall student sports offering Broader context: Holding three elected positions simultaneously demonstrated strong organisational ability and a genuine commitment to student sport and community Developed confidence in representation, advocacy, and speaking up on behalf of others in a formal committee setting Built strong foundations in leadership, event coordination, and community building that run through both teaching and business work today

Education

BA (Hons) Media Production (2:1) at University of Lincoln
September 1, 2014 - May 31, 2017
Completed a three year undergraduate degree in Media Production, graduating with a 2:1. The course covered a broad range of disciplines across the creative and media industries, combining practical production skills with critical and theoretical understanding of media in a wider cultural and social context. The degree covered: Film, Radio and TV production, including pre-production planning, directing, filming, and post-production editing Photography and visual storytelling, developing a strong eye for composition, lighting, and visual communication Graphic design and digital media, building confidence across creative software and design principles Audio production and sound design, including recording, editing, and mixing Media theory, history, and criticism, analysing how media shapes and reflects society Marketing and communications within a media context, understanding audiences and how to reach them Project management and independent research, planning and delivering substantial creative projects from brief to final output Presentation and pitching skills, communicating creative ideas clearly to different audiences Broader context: The practical, project-led nature of the course built a strong foundation for a career in content creation, social media, and visual marketing Developed a versatile creative skillset that sits at the heart of the work delivered through D'Essential Social Media today Alongside studies, volunteered as a Design Department Open Day and Applicant Day Ambassador, supporting the university in showcasing the course to prospective students
PGCE School Direct 5-11 with QTS at Bishop Grosseteste University
September 1, 2021 - July 30, 2022
Completed a school-based initial teacher training programme, gaining Qualified Teacher Status (QTS) alongside a Postgraduate Certificate in Education (PGCE) specialising in primary education for ages 5-11. The programme was delivered predominantly in school, combining hands-on classroom experience with academic study and professional development. The programme covered: Planning and delivering structured, curriculum-aligned lessons across all primary subjects and key stages Developing a deep understanding of child development, learning theory, and inclusive pedagogy Differentiating teaching to meet the needs of a diverse range of learners, including those with SEND, EAL, and other additional needs Behaviour management strategies and creating a positive, purposeful classroom environment Assessment for learning, tracking pupil progress, and using data to inform future planning Safeguarding, child protection, and professional responsibilities in line with current legislation Reflective practice and professional development, responding to feedback to continually improve teaching Placements completed: Fiskerton Church of England School - Year 3 and 4, Placement 1 and Placement 3 Bucknall Primary School - KS1, Placement 2 Broader context: Achieving QTS through a school-based route means the majority of training was spent in real classrooms, working with real pupils from day one Built a strong foundation in inclusive education, pastoral care, and professional communication that runs through all teaching and mentoring work since Combined with prior international teaching experience in Kuwait, qualified with a well-rounded and adaptable approach to primary education
PGCE Independent Distance Learning at University of Sunderland
September 1, 2019 - July 31, 2020
Completed an international Postgraduate Certificate in Education (iPGCE) through distance learning whilst working full time as a DT Specialist and Arts Coordinator at the International British School Kuwait. The programme was studied independently and remotely, requiring a high level of self-discipline, time management, and motivation alongside a demanding teaching role. The programme covered: Foundations of education theory, curriculum design, and pedagogical approaches within an international context Understanding how education systems differ globally and how to adapt teaching practice accordingly Reflective practice and critical analysis of teaching, using classroom experience to inform academic study Lesson planning, assessment strategies, and pupil progress tracking across different curriculum frameworks Inclusive education and meeting the needs of diverse learners in international school settings Professional standards and responsibilities within international teaching contexts Broader context: Completing a postgraduate qualification whilst working full time in a foreign country demonstrates exceptional drive, organisation, and commitment to professional development Studying through distance learning built strong independent working skills and the ability to manage competing priorities effectively The international focus of the programme complemented the day to day reality of teaching within a British curriculum school abroad, making the learning immediately applicable Laid the groundwork for going on to complete the full school-based PGCE with QTS back in the UK

Qualifications

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Industry Experience

Education, Healthcare, Media & Entertainment, Non-Profit Organization, Retail, Consumer Goods, Professional Services, Travel & Hospitality