Hi, I'm Ambs - your Social Media Manager & Mentor based in the Midlands.

About

Hi, I’m Ambs - your Social Media Manager & Mentor based in the Midlands.

I’ve spent 10+ years qualified in the creative industry, and for as long as I can remember I’ve been helping businesses across the world stop treating social media like a chore and start using it as an actual business tool.

Whether you’re posting randomly and hoping for the best, or you’ve gone completely quiet because you don’t know where to start… I’ve seen it, I get it, and I know exactly how to fix it.

I work with business owners who are brilliant at what they do but stretched too thin to show up online consistently. My job is to take that off your plate - whether that’s through mentorship, a full content strategy, or full management where I handle everything start to finish.

No BS, no jargon, no generic content that could belong to anyone. Just social media that actually sounds like you and works for your business.

Core services: Social Media Management - Content Strategy - Content Creation - SEO Captions - Content Calendars - Social Media Mentorship - Brand Templates - Social Media Audits - Scheduling & Engagement

  • Joined April 2026

Industry experience

  • Education
  • Healthcare
  • Media & Entertainment
  • Non-Profit Organization
  • Retail
  • Consumer Goods
  • Professional Services
  • Travel & Hospitality

Projects · 3

Work experience· 7 roles

Arts and Crafts Lead Instructor · Easter Seals Camp Horizon, CanadaApr 2026 – Present · 8 mos
Founder & Social Media Manager/Mentor · D'Essential Social MediaOct 2025 – Present · 1 yr 2 mos

Founded and run a social media management and mentorship business supporting businesses across the Midlands in building a consistent, strategic, and results-driven online presence. Day to day this includes: Developing bespoke social media strategies and content calendars tailored to each client's brand, audience, and goals Writing SEO-optimised captions and creating on-brand content across platforms including Instagram and Facebook Managing scheduling, outreach, and engagement on behalf of clients Conducting social media audits to identify gaps, opportunities, and areas for growth Designing custom Canva templates including feed posts, story templates, and branded highlight covers Delivering 1-2-1 mentoring and strategy sessions, helping business owners build confidence and consistency in their own content Producing monthly performance reports and adapting strategies based on data and results Managing client relationships and onboarding, handling enquiries, proposals, and contracts independently Alongside the day to day: Built and grown the business from the ground up, including branding, pricing, and service development Created a full suite of tiered packages spanning mentorship, content creation, and full management Actively growing a personal brand on Instagram to attract and convert new clients

SEND/SEMH Online Tutor · Protocol EducationSep 2022 – Present · 4 yrs 3 mos

Delivering specialist 1-2-1 online tutoring to primary and secondary pupils with Social, Emotional, and Mental Health (SEMH) needs and Special Educational Needs and Disabilities (SEND), working within local authority placements across the UK. Day to day this includes: Planning and delivering engaging, differentiated lessons tailored to each pupil's individual needs, learning style, and EHCP targets Supporting pupils with a range of needs including autism, ADHD, anxiety, and emotional-based school avoidance (EBSA) Building trusting, consistent relationships with pupils who have often experienced significant barriers to education Adapting delivery in real time to meet the emotional and academic needs of each session Maintaining accurate records of progress, attendance, and session notes in line with safeguarding requirements Communicating effectively with parents, carers, and local authority contacts where required Working independently and managing a flexible caseload across multiple placements Broader experience and context: Qualified teacher with a PGCE and QTS, bringing structured pedagogical knowledge to every session Hold current Level 2 qualifications in Understanding Autism, SEND, Distressed Behaviour, and Behaviour that Challenges Up to date with safeguarding requirements including KCSIE 2025, Prevent, and Child Protection training

DT Specialist, Arts Coordinator & Form Tutor · International British School KuwaitAug 2019 – Aug 2021 · 2 yrs 1 mo
Sports Development Assistant · University of Lincoln Students' UnionAug 2017 – Aug 2019 · 2 yrs 1 mo
Camp Counsellor FTC · Easter Seals Camp Horizon, CanadaJun 2016 – Aug 2016 · 3 mos
Volunteer Volleyball Club Vice President, Deputy Chair of Sports Teams & Indoor Ball Sports Cluster Representative · University of Lincoln Students' UnionDec 2015 – May 2017 · 1 yr 6 mos

Education

BA (Hons) Media Production (2:1) · University of Lincoln2014 – 2017

Completed a three year undergraduate degree in Media Production, graduating with a 2:1. The course covered a broad range of disciplines across the creative and media industries, combining practical production skills with critical and theoretical understanding of media in a wider cultural and social context. The degree covered: Film, Radio and TV production, including pre-production planning, directing, filming, and post-production editing Photography and visual storytelling, developing a strong eye for composition, lighting, and visual communication Graphic design and digital media, building confidence across creative software and design principles Audio production and sound design, including recording, editing, and mixing Media theory, history, and criticism, analysing how media shapes and reflects society Marketing and communications within a media context, understanding audiences and how to reach them Project management and independent research, planning and delivering substantial creative projects from brief to final output Presentation and pitching skills, communicating creative ideas clearly to different audiences Broader context: The practical, project-led nature of the course built a strong foundation for a career in content creation, social media, and visual marketing Developed a versatile creative skillset that sits at the heart of the work delivered through D'Essential Social Media today Alongside studies, volunteered as a Design Department Open Day and Applicant Day Ambassador, supporting the university in showcasing the course to prospective students

PGCE School Direct 5-11 with QTS · Bishop Grosseteste University2021 – 2022

Completed a school-based initial teacher training programme, gaining Qualified Teacher Status (QTS) alongside a Postgraduate Certificate in Education (PGCE) specialising in primary education for ages 5-11. The programme was delivered predominantly in school, combining hands-on classroom experience with academic study and professional development. The programme covered: Planning and delivering structured, curriculum-aligned lessons across all primary subjects and key stages Developing a deep understanding of child development, learning theory, and inclusive pedagogy Differentiating teaching to meet the needs of a diverse range of learners, including those with SEND, EAL, and other additional needs Behaviour management strategies and creating a positive, purposeful classroom environment Assessment for learning, tracking pupil progress, and using data to inform future planning Safeguarding, child protection, and professional responsibilities in line with current legislation Reflective practice and professional development, responding to feedback to continually improve teaching Placements completed: Fiskerton Church of England School - Year 3 and 4, Placement 1 and Placement 3 Bucknall Primary School - KS1, Placement 2 Broader context: Achieving QTS through a school-based route means the majority of training was spent in real classrooms, working with real pupils from day one Built a strong foundation in inclusive education, pastoral care, and professional communication that runs through all teaching and mentoring work since Combined with prior international teaching experience in Kuwait, qualified with a well-rounded and adaptable approach to primary education

PGCE Independent Distance Learning · University of Sunderland2019 – 2020

Completed an international Postgraduate Certificate in Education (iPGCE) through distance learning whilst working full time as a DT Specialist and Arts Coordinator at the International British School Kuwait. The programme was studied independently and remotely, requiring a high level of self-discipline, time management, and motivation alongside a demanding teaching role. The programme covered: Foundations of education theory, curriculum design, and pedagogical approaches within an international context Understanding how education systems differ globally and how to adapt teaching practice accordingly Reflective practice and critical analysis of teaching, using classroom experience to inform academic study Lesson planning, assessment strategies, and pupil progress tracking across different curriculum frameworks Inclusive education and meeting the needs of diverse learners in international school settings Professional standards and responsibilities within international teaching contexts Broader context: Completing a postgraduate qualification whilst working full time in a foreign country demonstrates exceptional drive, organisation, and commitment to professional development Studying through distance learning built strong independent working skills and the ability to manage competing priorities effectively The international focus of the programme complemented the day to day reality of teaching within a British curriculum school abroad, making the learning immediately applicable Laid the groundwork for going on to complete the full school-based PGCE with QTS back in the UK

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