Dave Gibbons

Founded and operates SimianSystems as an independent contracting and product-development company delivering practical software, AI-assisted delivery, and workflow automation for local businesses. Architect and prototype AI-enabled tools, automation workflows, and full-stack applications using modern .NET, cloud and LLM tooling. Apply AI-assisted delivery patterns, local model experimentation, and agent-style workflows to accelerate prototyping and reduce manual process overhead. Emphasis on pragmatic MVP delivery with clear business outcomes, maintainable systems, and fast iteration without unnecessary complexity.

Worked across multiple Woolworths NZ engineering squads delivering backend, integration, and full-stack changes across payments, loyalty, customer care, logistics, and B2B franchise systems. Supported online shopping payment systems via Woolworths Wpay including fallback integrations with Payment Express / Windcave. Built and supported integrations between Woolworths internal systems and Salesforce Service Cloud using Azure Service Bus, Azure DevOps, Terraform, and Helm. Contributed to the launch and stabilisation of Everyday Rewards in New Zealand. Monitored and resolved dead-letter queue issues after launch, reducing customer data integration issues from 80+ per day to fewer than 5 per day within ten weeks. Delivered changes across C#/.NET microservices backed by SQL Server, MongoDB and Cosmos DB, including logistics/purchase-order workflows and franchise portal contributions.

Supported final production launch of Effikacy, integrating ACORD messaging with insurance policy and claims administration systems using C#, ASP.NET MVC, and SQL Server.