I'm a training and instructional design professional with over fifteen years of hands-on experience in designing and delivering learning solutions that drive business results. I specialize in translating complex requirements into engaging, learner-centered assets and enjoy collaborating with SMEs and cross-functional teams to ensure training aligns with project goals. I stay current with the latest trends in eLearning and performance support, and I take pride in creating scalable training materials—eLearning modules, job aids, webinars, and leader guides—that empower users and teams to perform at their best.

Daina Fulford

I'm a training and instructional design professional with over fifteen years of hands-on experience in designing and delivering learning solutions that drive business results. I specialize in translating complex requirements into engaging, learner-centered assets and enjoy collaborating with SMEs and cross-functional teams to ensure training aligns with project goals. I stay current with the latest trends in eLearning and performance support, and I take pride in creating scalable training materials—eLearning modules, job aids, webinars, and leader guides—that empower users and teams to perform at their best.

Available to hire

I’m a training and instructional design professional with over fifteen years of hands-on experience in designing and delivering learning solutions that drive business results. I specialize in translating complex requirements into engaging, learner-centered assets and enjoy collaborating with SMEs and cross-functional teams to ensure training aligns with project goals.

I stay current with the latest trends in eLearning and performance support, and I take pride in creating scalable training materials—eLearning modules, job aids, webinars, and leader guides—that empower users and teams to perform at their best.

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Language

English
Fluent

Work Experience

Instructional Designer (Contract) at The Driving Force Group
February 1, 2025 - December 1, 2025
Created a self-paced/mentor training program for new Rental Consultant staff, including an eLearning module for the rental management system; collaborated with SMEs; provided weekly status updates to management; produced a storyboard and an eLearning module using Storyline 360, Vyond, and Eleven Labs; prepared and updated job aids for roadside assistance; contributed to leadership program development.
Sr. Instructional Designer (Contract) at Third Power Training
January 1, 2021 - August 1, 2021
Provided instructional design services including storyboard development for Conestoga College developers and production of eLearning modules using Storyline 360 and Rise; optimized content for student experience under tight deadlines.
Sr. Instructional Designer at Movati Athletic
August 1, 2019 - January 1, 2025
Collaborated with SMEs to perform gap analyses, update training assets, storyboard for eLearning (Storyline 360 and Rise 360), and develop modules; provided proofreading, webinars, job aids, video editing (Camtasia), and ongoing trends in learning and development.
Sr. Instructional Designer (Contract) at TD Bank
October 1, 2018 - August 1, 2019
Updated and created WorkDay job aids; delivered reporting to senior management; maintained a version-control system throughout the project.
Lead Instructional Designer (Contract) at Aecon Construction Ltd.
April 1, 2018 - October 1, 2018
Led training needs analyses and designed/developed training assets including eLearning modules (Articulate Storyline 3), simulation videos, webinar modules, and job aids for Bedrock 2 SAP-based initiative.
Sr. Instructional Designer (Contract) at Loblaw Companies Ltd.
January 1, 2016 - April 1, 2018
Led IT project training analyses, design, and development of training assets; conducted gap analyses to ensure sustainable material and current user content; conducted train-the-trainer sessions.
Project Manager and Documentation Specialist at Home Depot Canada
May 1, 2015 - December 1, 2015
Insourced night merchandising projects; created a comprehensive Project Charter; conducted needs analyses to determine SOPs for MET; interviewed SMEs and stakeholders to research current processes; developed SOPs for MET personnel.
Training and Documentation Specialist at Home Hardware
November 1, 2014 - April 1, 2015
Nov 2014–Apr 2015: Conducted needs analyses; created modules following style guides; supported ongoing training needs.
eLearning Instructional Designer at Vubiz Ltd
August 1, 2014 - November 1, 2014
Used VuBuild to enhance learner interactivity; collaborated with SMEs to develop eLearning modules for ICBA with bilingual content.
Training and Documentation Specialist at Home Hardware
January 1, 2014 - July 1, 2014
Jan 2014–Jul 2014: Conducted needs analyses to determine learning needs; created curriculum and modules; used Manhattan Producer (FastTrack) 9.2 to craft online WMS eLearning modules with templates and style guides.
Instructional Design Consultant at Indigo
September 1, 2013 - October 1, 2013
Storyboards for Indigo mobile app; massaged and modified eLearning courses in both French and English; worked under aggressive timelines to ensure on-time delivery.
Training & Technical Writing Consultant at WSIB / CSPAAT
July 1, 2013 - September 1, 2013
Created technical training material for Guidewire PolicyCentre including navigational and standard system functionality.
SAP Training and Support – Contract at Lakeridge Health and North York General Hospital
July 1, 2012 - November 1, 2012
Lead Trainer responsible for training 500 employees on SAP's SRM eRequisitioning; pre go-live and support phase.
Instructional Design – Contract at Red Apple (Formerly: The Bargain Shop)
May 1, 2010 - October 1, 2011
Designed and developed POS self-directed Training Guide, Leader's Guide, and Student Workbook for Win/DSS; updated for system changes a year later.
Instructional Designer – Contract at BlackBerry
December 1, 2009 - April 1, 2010
Developed Orientation training presentations for RIM products and accessories; produced Participant and Leader's Guides.
Sr. Learning & Development Specialist at Winners Merchants Inc.
March 1, 2005 - October 1, 2007
Designed and delivered technical initiatives (refund tracking, upgraded markdown, Triversity POS) under tight deadlines.
Sr. Instructional Designer at Percepta Inc./ Ford Customer Relations
August 1, 2001 - March 1, 2005
Designed professional curriculum templates, procedures, and training materials; led Siebel system implementation under tight timelines.
Business Systems Analyst at Bell Mobility
September 1, 1997 - April 1, 2000
1997–2000: Analyzed business systems and supported training and change management activities.
Instructional Designer at Bell Mobility
April 1, 1996 - September 1, 1997
1996–1997: Developed instructional resources and learning materials for product and process trainings.
Instructional Designer / Training Roles at BELL MOBILITY
March 1, 1991 - April 30, 2000
Held multiple roles: Training Specialist (1991-1996), Instructional Designer (1996-1997), Business Systems Analyst (1997-2000).
Training Specialist at Bell Mobility
March 1, 1991 - April 1, 1996
1991–1996: Early roles in training development and execution at Bell Mobility, leading to subsequent design responsibilities.

Education

Time Management for Leaders at Carol A. McKenzie, Consulting and Training Services
January 11, 2030 - December 30, 2025
Presentation Skills at Carol A. McKenzie, Consulting and Training Services
January 11, 2030 - December 30, 2025
Lotus Notes Domino Web Development and Application Development 1 at IKON Technologies
January 11, 2030 - December 30, 2025
Project Management, Training Needs Analysis and Instructional Design at Langevin Learning
January 11, 2030 - December 30, 2025
Centre for Creative Imaging - intensive five-day course for creative imaging at Centre for Creative Imaging, Camden, Maine
January 11, 2030 - December 30, 2025
Word Processing Operations and Office Procedures at Shaw Colleges
January 11, 2030 - December 30, 2025
Bachelor of Arts (two years toward) at Carleton University, Ottawa
January 11, 2030 - December 30, 2025

Qualifications

ISO Internal Auditor training
January 11, 2030 - December 30, 2025
ISO Internal Auditor training
January 11, 2030 - December 30, 2025
Time Management for Leaders
January 11, 2030 - December 30, 2025
Presentation Skills
January 11, 2030 - December 30, 2025
Lotus Notes Domino Web Development and Application Development 1
January 11, 2030 - December 30, 2025
Project Management, Training Needs Analysis and Instructional Design
January 11, 2030 - December 30, 2025
Centre for Creative Imaging - intensive five-day course for creative imaging
January 11, 2030 - December 30, 2025
Word Processing Operations and Office Procedures
January 11, 2030 - December 30, 2025
Bachelor of Arts (two years toward)
January 11, 2030 - December 30, 2025
ISO Internal Auditor training
January 11, 2030 - December 30, 2025
Time Management for Leaders, Carol A. McKenzie, Consulting and Training Services
January 11, 2030 - December 30, 2025
Presentation Skills - Carol A. McKenzie, Consulting and Training Services
January 11, 2030 - December 30, 2025
IKON Technologies - Lotus Notes Domino Web Development and Application Development 1
January 11, 2030 - December 30, 2025
Langevin Learning - Project Management, Training Needs Analysis and Instructional Design
January 11, 2030 - December 30, 2025
Centre for Creative Imaging, Camden, Maine - intensive five- day course for creative imaging
January 11, 2030 - December 30, 2025
Shaw Colleges - Diploma in Word Processing Operations and Office Procedures
January 11, 2030 - December 30, 2025
Carleton University, Ottawa - completed two years toward a Bachelor of Arts
January 11, 2030 - December 30, 2025
ISO Internal Auditor training
January 11, 2030 - December 30, 2025
Time Management for Leaders, Carol A. McKenzie, Consulting and Training Services
January 11, 2030 - December 30, 2025
Presentation Skills - Carol A. McKenzie, Consulting and Training Services
January 11, 2030 - December 30, 2025
IKON Technologies - Lotus Notes Domino Web Development and Application Development 1
January 11, 2030 - December 30, 2025
Langevin Learning - Project Management, Training Needs Analysis and Instructional Design
January 11, 2030 - December 30, 2025
Centre for Creative Imaging, Camden, Maine - intensive five- day course for creative imaging
January 11, 2030 - December 30, 2025
Shaw Colleges - Diploma in Word Processing Operations and Office Procedures
January 11, 2030 - December 30, 2025
Carleton University, Ottawa - completed two years toward a Bachelor of Arts
January 11, 2030 - December 30, 2025

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Healthcare, Retail, Manufacturing