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I'm Danielle Lichty, a seasoned Social Media Director with 10+ years of experience building brands, growing engaged communities, and driving measurable results across every major platform. My career has been dedicated to turning creative ideas into strategic campaigns that not only capture attention but also deliver on business objectives. From concept to execution, I thrive in crafting scroll-stopping content, optimizing performance through data insights, and staying ahead of trends in the ever-evolving digital landscape. I’ve led social strategy for diverse industries—from aesthetics and beauty to lifestyle, health, and home services—adapting brand voice and content style to resonate with unique audiences. What sets me apart is my ability to blend creative storytelling with analytical thinking. I’m equally at home brainstorming innovative campaign concepts as I am diving into analytics to fine-tune performance. My leadership style centers on collaboration, clear communication, and empowering teams to do their best work. Whether launching a product, managing high-profile partnerships, or scaling a brand’s online presence, my focus remains the same: delivering impactful, authentic, and results-driven social media.…I'm Danielle Lichty, a seasoned Social Media Director with 10+ years of experience building brands, growing engaged communities, and driving measurable results across every major platform. My career has been dedicated to turning creative ideas into strategic campaigns that not only capture attention but also deliver on business objectives. From concept to execution, I thrive in crafting scroll-stopping content, optimizing performance through data insights, and staying ahead of trends in the ever-evolving digital landscape. I’ve led social strategy for diverse industries—from aesthetics and beauty to lifestyle, health, and home services—adapting brand voice and content style to resonate with unique audiences. What sets me apart is my ability to blend creative storytelling with analytical thinking. I’m equally at home brainstorming innovative campaign concepts as I am diving into analytics to fine-tune performance. My leadership style centers on collaboration, clear communication, and empowering teams to do their best work. Whether launching a product, managing high-profile partnerships, or scaling a brand’s online presence, my focus remains the same: delivering impactful, authentic, and results-driven social media.

Danielle Lichty

Social Media Manager, Content Creator, Growth Marketer, +2

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I'm Danielle Lichty, a seasoned Social Media Director with 10+ years of experience building brands, growing engaged communities, and driving measurable results across every major platform. My career has been dedicated to turning creative ideas into strategic campaigns that not only capture attention but also deliver on business objectives. From concept to execution, I thrive in crafting scroll-stopping content, optimizing performance through data insights, and staying ahead of trends in the ever-evolving digital landscape. I’ve led social strategy for diverse industries—from aesthetics and beauty to lifestyle, health, and home services—adapting brand voice and content style to resonate with unique audiences. What sets me apart is my ability to blend creative storytelling with analytical thinking. I’m equally at home brainstorming innovative campaign concepts as I am diving into analytics to fine-tune performance. My leadership style centers on collaboration, clear communication, and empowering teams to do their best work. Whether launching a product, managing high-profile partnerships, or scaling a brand’s online presence, my focus remains the same: delivering impactful, authentic, and results-driven social media.…I'm Danielle Lichty, a seasoned Social Media Director with 10+ years of experience building brands, growing engaged communities, and driving measurable results across every major platform. My career has been dedicated to turning creative ideas into strategic campaigns that not only capture attention but also deliver on business objectives. From concept to execution, I thrive in crafting scroll-stopping content, optimizing performance through data insights, and staying ahead of trends in the ever-evolving digital landscape. I’ve led social strategy for diverse industries—from aesthetics and beauty to lifestyle, health, and home services—adapting brand voice and content style to resonate with unique audiences. What sets me apart is my ability to blend creative storytelling with analytical thinking. I’m equally at home brainstorming innovative campaign concepts as I am diving into analytics to fine-tune performance. My leadership style centers on collaboration, clear communication, and empowering teams to do their best work. Whether launching a product, managing high-profile partnerships, or scaling a brand’s online presence, my focus remains the same: delivering impactful, authentic, and results-driven social media.

Available to hire

I’m Danielle Lichty, a seasoned Social Media Director with 10+ years of experience building brands, growing engaged communities, and driving measurable results across every major platform. My career has been dedicated to turning creative ideas into strategic campaigns that not only capture attention but also deliver on business objectives. From concept to execution, I thrive in crafting scroll-stopping content, optimizing performance through data insights, and staying ahead of trends in the ever-evolving digital landscape.

I’ve led social strategy for diverse industries—from aesthetics and beauty to lifestyle, health, and home services—adapting brand voice and content style to resonate with unique audiences. What sets me apart is my ability to blend creative storytelling with analytical thinking. I’m equally at home brainstorming innovative campaign concepts as I am diving into analytics to fine-tune performance. My leadership style centers on collaboration, clear communication, and empowering teams to do their best work. Whether launching a product, managing high-profile partnerships, or scaling a brand’s online presence, my focus remains the same: delivering impactful, authentic, and results-driven social media.

Language

English

Fluent

Work Experience

Social Media Manager at Meadows Behavioral Healthcare

October 1, 2024 - Present

Develop and execute multi-platform social content strategies to bolster brand awareness, audience engagement, and service accessibility across a national network. Collaborate with cross-functional teams—including clinical leadership, marketing, alumni relations, and outreach—to create thoughtful, purpose-driven content for individuals in recovery, loved ones, and referring professionals. Create and manage content calendars for LinkedIn, Facebook, Instagram, and other platforms. Coordinate with designers, writers, and video producers to deliver engaging multimedia assets. Monitor performance analytics and refine strategies to maximize engagement. Represent the Meadows voice while tailoring messaging for patients, families, alumni, and providers. Support live events, webinars, and alumni initiatives with real-time and promotional social coverage.

Director of Marketing at Aesthetics Biomedical® Inc

September 1, 2024 - November 1, 2024

Led fully integrated marketing activities for strategy, execution, data analysis, and reporting to support revenue growth, brand awareness, and market share across B2B and B2C channels. Collaborated with Sales to align campaigns, assets, and strategy to drive leads. Oversaw day-to-day management of campaigns and paid social advertising; developed and managed a content calendar. Created high-quality written and visual content for campaigns and built growth plans across Instagram, Facebook, YouTube, LinkedIn, and TikTok. Managed online communities, analyzed data to measure objective attainment, brainstormed targeted campaigns, and engaged micro- and macro-influencers. Ensured marketing materials complied with FDA 510(k) indications and regulatory approvals before publication.

Marketing Manager at Aesthetics Biomedical® Inc

January 1, 2024 - September 1, 2024

Carried out marketing activities, structures, outlines, and processes for strategy, execution, data analysis/reporting, and integrated marketing efforts to drive revenue, brand awareness, and market share. Collaborated with Sales to ensure campaigns, assets, and strategy aligned to generate leads and increase sales. Oversaw day-to-day campaign management and paid social advertising; developed and managed content calendar; produced novel written and visual content for social campaigns. Built and maintained follower growth across major platforms; managed online communities; analyzed data to measure success; brainstormed and executed targeted campaigns; partnered with influencers; updated websites and Shopify; coordinated SMS/Email campaigns; aggregated data for performance reporting. Ensured FDA 510(k) regulatory alignment for external assets.

Director of Social Media at Unitek Learning

January 1, 2023 - January 1, 2024

Defined and implemented social media strategies for Unitek College, Provo College, Eagle Gate College, Brookline College, and Unitek EMT. Built thriving online communities and robust follower bases; deployed amplification strategies to maximize impact; emphasized data-driven analytics to inform decisions and improve performance. Maintained a consistent brand voice across all platforms; utilized social listening to identify trends and opportunities; managed social media tools for content scheduling, responses, and performance tracking. Produced comprehensive performance reports for management and collaborated with internal stakeholders and external agencies. Created best practices for campus leadership and ambassadors to enable scalable, local content.

Social Media Manager at RYNO Strategic Solutions, LLC

January 1, 2021 - January 1, 2023

Managed social media for 65+ client brands; collaborated with marketing teams to develop and execute campaigns; engaged with customers and stakeholders across client accounts. Analyzed client digital marketing plans, identified weaknesses, and recommended improvements. Established KPIs for campaigns, set targets for engagement, and measured ROI for paid social ads. Created and published engaging content daily, coordinated with marketing, SEO, PPC, and design teams to ensure brand consistency, and supervised account design elements. Maintained client communications, produced progress reports, and proposed new features to boost brand awareness.

Social Media Marketer at Envida Social

January 1, 2020 - January 1, 2021

Developed and implemented social media strategies and campaigns for diverse clients; built online communities and managed content across platforms. Tracked and reported campaign performance, optimized paid social efforts, and stayed ahead of industry trends. Collaborated with internal teams to ensure budget alignment and KPI achievement; delivered client reports and provided strategic recommendations.

Social Media Marketing Manager at Envida Social

February 1, 2019 - January 1, 2020

Created and executed social media marketing campaigns for multiple clients; managed daily content creation, community engagement, and paid media; provided analytics-driven optimization and client reporting. Coordinated with cross-functional teams to ensure consistency and alignment with marketing goals.

Social Media Support Specialist at U-Haul International, Inc

January 1, 2017 - January 1, 2018

Monitored and proactively responded to engagements across multiple platforms (Facebook, Twitter, YouTube, blogs, Pinterest, etc.). Increased followings and engagement through community outreach. Analyzed content for sentiment and influence, tracked trends, and created timely content aligned with brand voice. Responded to user inquiries and opportunities to improve product and service experiences.

Marketing Specialist/ Buyers Agent at The Carin Nguyen Team

January 1, 2015 - January 1, 2016

Brainstormed and developed creative marketing campaigns; supported outbound and inbound marketing activities; collaborated with marketing and other professionals to raise brand awareness; planned initiatives to reach target audiences via social media, email, and events; analyzed data to shape future strategies; executed assigned marketing tasks to drive growth.

Social Media Associate at G/O Digital

January 1, 2014 - January 1, 2015

Collaborated with social media specialists and community managers on diverse client campaigns. Contributed to strategy development, content curation, QA, tool setup, community management, and reporting. Demonstrated creativity and attention to detail in content creation and proofing, and adaptability across industries and deadlines.

Editorial Intern at SheKnows Media

May 1, 2013 - August 1, 2013

Supported editorial production by researching, fact-checking, interviewing, and copy-editing. Generated story ideas, uploaded articles to CMS, assisted with social media campaigns and prizing, responded to user emails, and collaborated on outreach initiatives. Worked with Google Analytics on campaigns.