I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset. I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.…

Danielle Olbromski

I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset. I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.…

Available to hire

I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset.

I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.

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Language

English
Fluent

Work Experience

Founder & Senior Consultant at DMO Consulting
December 1, 2021 - Present
Provide strategic and hands-on social, digital and content marketing support to B2B and consumer-facing organisations. Develop and execute social media and content strategies; plan, create and schedule platform-specific content including video and thought leadership; manage LinkedIn and supporting channels to grow engagement and brand authority; use performance metrics to refine content, cadence and messaging; collaborate with leadership, designers and agencies to ensure consistent brand execution; deliver ongoing advisory and execution support in remote environments.
Consultant at Crafted Comms
March 1, 2021 - March 31, 2022
Developed and implemented a brand-led marketing communications and social content strategy for a professional services brand. Defined tone of voice, messaging framework and content themes for consistent digital presence. Supported social media execution aligned with broader marketing and brand objectives.
National Brand & Marketing Manager at Silver Chain Group
February 1, 2018 - May 31, 2020
Led national brand, digital and content strategy for one of Australia’s largest not-for-profit healthcare organisations. Oversaw multi-channel content and digital marketing strategies, ensured brand consistency during national expansion. Embedded insights into content planning and customer engagement strategies. Directed agencies and internal teams delivering social, digital and campaign activity.
Manager – General & Life Insurance Marketing at HBF Health
October 1, 2016 - February 28, 2018
Delivered insight-led digital and content strategies to support acquisition and retention. Improved digital performance through analytics, optimisation and targeted messaging. Collaborated across digital, brand and customer teams to align campaigns and content.
National Marketing Manager (Consultant) at Family Zone Cyber Safety (ASX-listed)
August 1, 2016 - October 31, 2016
Created brand messaging, tone of voice and content frameworks. Developed blogs, inbound marketing and LinkedIn thought leadership programs. Managed influencer and expert partnerships to increase credibility and engagement.
Senior Marketing Manager – Motoring at Royal Automobile Club of WA (RAC)
November 1, 2010 - August 31, 2016
Led digital content strategy and development of an owned content hub to drive engagement. Managed analytics, audience segmentation and retention-focused content initiatives.

Education

Sitecore XP8 Advanced User at Sitecore
January 11, 2030 - December 16, 2025
Digital Marketing Certificate (High Distinction) at ADMA
January 11, 2030 - December 16, 2025
Master of Strategic Marketing (High Distinction Average) at Curtin University
January 11, 2030 - December 16, 2025
Bachelor of Commerce (Sales & Marketing) at Curtin University
January 11, 2030 - December 16, 2025

Qualifications

Sitecore XP8 Advanced User
January 11, 2030 - December 16, 2025
Digital Marketing Certificate (High Distinction)
January 11, 2030 - December 16, 2025
Master of Strategic Marketing (High Distinction Average)
January 11, 2030 - December 16, 2025
Bachelor of Commerce (Sales & Marketing)
January 11, 2030 - December 16, 2025

Industry Experience

Healthcare, Non-Profit Organization, Professional Services, Media & Entertainment, Financial Services, Manufacturing, Retail, Wholesale & Distribution, Software & Internet, Government, Consumer Goods, Real Estate & Construction
    paper Sculpture by the Sea - Reef Reverie by Jonathan Rockefeller

    Jonathan Rockefeller is a filmmaker and artist working across visual art, cinema, and theatre.

    In his visual art, Rockefeller blends personal history and constructed myth into cinematic, uncanny worlds across painting, sculpture, and photography. His work is held in private collections in the United States, Europe, Asia, and Australia.

    Alongside his studio and film practice, over 80 theatrical productions of his work are performed in 20 countries. Seen by millions and generating more than $250 million globally, they have received two New York Times Critics’ Picks, Broadway World Awards, Drama Desk nominations, and international acclaim for their innovative puppetry, design and direction.

    The goal was to introduce Jonathan Rockefeller to a wider audience through Sculpture by the Sea (Cottesloe, Western Australia) and Sculpture Inside, establishing a strong, memorable artistic presence and building momentum beyond the exhibition. A social media strategy was planned and executed.

    https://www.twine.net/signin

    paper Ghost writing: Thought Leadership & Opinion Pieces

    I provide ghost writing services for clients, ranging from in depth thought leadership to opinion pieces on industry developments.

    All written pieces are developed in line with an overarching content strategy, aligned to content pillars. These articles were written from an initial interview.

    CEO Opinion: Customer Communications Management in highly regulated industries https://www.twine.net/signin

    CEO thought leadership: https://www.twine.net/signin