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I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset. I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.…I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset. I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.

Danielle Olbromski

PRO

Social Media Manager, Brand Strategist, Marketing Strategist, +7

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I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset. I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.…I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset. I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.

Available to hire

Perth, Australia

I am a strategic social media and digital marketing specialist with 25+ years’ experience building, managing and evolving brand-led content and engagement strategies for established organisations. I have a proven track record in developing platform-specific social media strategies, creating high-performing content, growing and engaging online communities, and using analytics to drive continuous improvement. I work remotely, independently and collaboratively, with strong brand governance and a creative, detail-driven mindset.

I have led national and regional campaigns across healthcare, not-for-profit and professional services, collaborating with leadership teams, designers and agencies to ensure consistent brand execution across digital channels. I’m passionate about turning insights into action and delivering advisory and execution support in flexible, remote environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Senior Consultant at DMO Consulting

December 1, 2021 - Present

Provide strategic and hands-on social, digital and content marketing support to B2B and consumer-facing organisations. Develop and execute social media and content strategies; plan, create and schedule platform-specific content including video and thought leadership; manage LinkedIn and supporting channels to grow engagement and brand authority; use performance metrics to refine content, cadence and messaging; collaborate with leadership, designers and agencies to ensure consistent brand execution; deliver ongoing advisory and execution support in remote environments.

Consultant at Crafted Comms

March 1, 2021 - March 31, 2022

Developed and implemented a brand-led marketing communications and social content strategy for a professional services brand. Defined tone of voice, messaging framework and content themes for consistent digital presence. Supported social media execution aligned with broader marketing and brand objectives.

National Brand & Marketing Manager at Silver Chain Group

February 1, 2018 - May 31, 2020

Led national brand, digital and content strategy for one of Australia’s largest not-for-profit healthcare organisations. Oversaw multi-channel content and digital marketing strategies, ensured brand consistency during national expansion. Embedded insights into content planning and customer engagement strategies. Directed agencies and internal teams delivering social, digital and campaign activity.

Manager – General & Life Insurance Marketing at HBF Health

October 1, 2016 - February 28, 2018

Delivered insight-led digital and content strategies to support acquisition and retention. Improved digital performance through analytics, optimisation and targeted messaging. Collaborated across digital, brand and customer teams to align campaigns and content.

National Marketing Manager (Consultant) at Family Zone Cyber Safety (ASX-listed)

August 1, 2016 - October 31, 2016

Created brand messaging, tone of voice and content frameworks. Developed blogs, inbound marketing and LinkedIn thought leadership programs. Managed influencer and expert partnerships to increase credibility and engagement.

Senior Marketing Manager – Motoring at Royal Automobile Club of WA (RAC)

November 1, 2010 - August 31, 2016

Led digital content strategy and development of an owned content hub to drive engagement. Managed analytics, audience segmentation and retention-focused content initiatives.