Artist Consultant: Strategic Pricing & Professional Layout
Darrell Merrill
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Developed a comprehensive pricing and services guide for a professional fine artist, streamlining their client engagement process.
Engineered a clean, professional layout that balances complex pricing structures with the artist’s unique visual aesthetic.
Provided strategic consulting on market positioning and service tiering to maximize the artist’s revenue potential.
Executed a “Technical Fixer” workflow to ensure the final document was production-ready for both digital distribution and physical printing.
Leveraged 35+ years of Houston art industry experience to align the price guide with professional gallery and exhibition standards.