Hospitality Branding: Strategic Menu Design & Layout
Darrell Merrill
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Engineered comprehensive menu systems for two distinct restaurant concepts, balancing aesthetic appeal with functional readability.
Developed a high-impact visual hierarchy to drive customer engagement and streamline the ordering process.
Executed a “Vision to Finish” production workflow, ensuring all layouts were optimized for high-volume commercial printing and durable finishing.
Leveraged 35+ years of Houston-based production experience to manage complex asset integration, including photography and localized branding elements.
Delivered a “Technical Fixer” solution by providing precision-print files designed to withstand the high-traffic environment of the hospitality industry.
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