Phoenix: Large Format Branding & Billboard Campaign

Engineered a high-impact corporate identity for Phoenix, designed for maximum visibility across large-scale outdoor media.

Executed the “Vision to Finish” production of a regional billboard campaign, managing high-resolution assets for massive scaling.

Developed a cohesive visual system across print ads and outdoor signage to ensure brand dominance in a high-traffic environment.

Leveraged 35+ years of production experience to solve the technical challenges of large-format resolution and color accuracy.

Provided a “Technical Fixer” suite of assets, delivering precision-engineered files for specialized billboard printing and commercial advertising.
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