Available to hire
I’m Daniel Molyneux, a senior digital marketing specialist with deep technical expertise in paid search, paid social, and performance marketing across all major digital channels. With 10+ years of hands-on experience building, optimizing, and scaling campaigns for leading brands across retail, entertainment, and services, I deliver measurable ROI through data-driven media execution.
I’m currently exploring contracting and remote opportunities where I can apply my technical skills to drive ROI, contribute to fast-paced projects, and partner with teams to push performance to the next level.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
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Beginner
Work Experience
Digital Marketing Specialist (Freelance) at Freelance / Contracting
January 1, 2025 - PresentDesign, build, and optimise end-to-end campaigns across paid search, paid social, and programmatic platforms to drive client revenue, lead generation, and brand visibility. Conduct account audits (Google Ads, Meta, DV360) to identify inefficiencies and restructure campaigns for cost savings and performance improvements. Implement conversion tracking, tagging, and analytics integrations to ensure accurate performance measurement and attribution. Deliver CRO projects, including landing page audits, A/B testing, and funnel optimisation, improving lead quality and conversion rates. Manage ecommerce advertising campaigns (Shopping Ads, Meta Advantage+, retargeting funnels), maximising ROAS for retail clients. Provide detailed reporting and insights dashboards, translating campaign performance into actionable recommendations for clients. Partner with agencies as an extension of their digital teams, supporting overflow workload and technical builds while maintaining high-quality delivery stan
General Manager, Marketing & Operations at Claxon
January 1, 2025 - September 10, 2025Leading operations while retaining hands-on involvement in campaign optimisation across paid channels. Worked with performance teams to restructure search and social campaigns, improving efficiency and ROI. Ensured real-time data and reporting accuracy for client campaigns across multiple industries.
Head of Digital at The Media Store
January 1, 2023 - September 10, 2025Led a team while continuing technical execution on high-value campaigns, attribution tracking, and analytics integrations (MMM, MTA).
National Performance Director at The Media Store
January 1, 2020 - September 10, 2025Managed $25m+ in performance campaigns (SEO, SEM, Social, Display, YouTube). Responsible for hands-on planning, forecasting, and tactical optimisation.
SEM Manager at The Media Store
January 1, 2019 - September 10, 2025Built and optimised Google Ads and Facebook campaigns, managing $8m in spend. Introduced automated bidding, CRO testing, and audience segmentation to improve cost efficiency.
Activation Executive / SEM Assistant at Resolution Media, Omnicom Media Group
January 1, 2019 - September 10, 2025Executed digital campaigns across Google Search, Shopping, Social, and Display for clients including Target, Coles, RACV, and Village Cinemas. Built campaigns, managed budgets, optimised performance, and reported results. Conducted audits, created targeted audiences, and improved campaign tracking accuracy.
Freelance Digital Marketing Contractor at Self-Employed / Freelance
January 1, 2025 - PresentDesign, build, and optimise end-to-end campaigns across paid search, paid social, and programmatic platforms to drive client revenue, lead generation, and brand visibility. Conduct account audits (Google Ads, Meta, DV360) to identify inefficiencies and restructure campaigns for cost savings and performance improvements. Implement conversion tracking, tagging, and analytics integrations to ensure accurate performance measurement and attribution. Deliver CRO projects, including landing page audits, A/B testing, and funnel optimisation, improving lead quality and conversion rates. Manage ecommerce advertising campaigns (Shopping Ads, Meta Advantage+, retargeting funnels), maximising ROAS for retail clients. Provide detailed reporting and insights dashboards, translating campaign performance into actionable recommendations for clients. Partner with agencies as an extension of their digital teams, supporting overflow workload and technical builds while maintaining high-quality delivery stan
General Manager, Marketing & Operations at Claxon (Gold Coast)
December 31, 2025 - September 10, 2025While leading operations, retained hands-on involvement in campaign optimisation across paid channels. Worked with performance teams to restructure search and social campaigns, improving efficiency and ROI. Ensured real-time data and reporting accuracy for client campaigns across multiple industries.
SEM Manager at The Media Store (Melbourne, AU)
December 31, 2019 - September 10, 2025Built and optimised Google Ads and Facebook campaigns, managing $8m in spend. Introduced automated bidding, CRO testing, and audience segmentation to improve cost efficiency.
National Performance Director at The Media Store (Melbourne, AU)
December 31, 2020 - September 10, 2025Managed $25m+ in performance campaigns (SEO, SEM, Social, Display, YouTube). Responsible for hands-on planning, forecasting, and tactical optimisation.
Head of Digital at The Media Store (Melbourne, AU)
December 31, 2023 - September 10, 2025Led a team while continuing technical execution on high-value campaigns, attribution tracking, and analytics integrations (MMM, MTA).
Activation Executive / SEM Assistant at Resolution Media, Omnicom Media Group
December 31, 2019 - September 10, 2025Executed digital campaigns across Google Search, Shopping, Social, and Display for clients including Target, Coles, RACV, and Village Cinemas. Built campaigns, managed budgets, optimised performance, and reported results. Conducted audits, created targeted audiences, and improved campaign tracking accuracy.
Education
Diploma in Digital Marketing at Holmesglen Institute
January 1, 2017 - January 1, 2017ILM Level 3 at Institute of Leadership & Management
January 1, 2015 - September 10, 2025Diploma in Digital Marketing at Holmesglen Institute
January 1, 2017 - December 31, 2017ILM Level 3 at Institute of Leadership & Management
January 1, 2015 - December 31, 2015Qualifications
MFA Digital Foundations Certificates I & II
January 1, 2017 - January 1, 2018Diploma in Digital Marketing
January 1, 2017 - January 1, 2017MFA Digital Foundations Certificates I & II
January 1, 2017 - January 1, 2018ILM Level 3
January 1, 2015 - September 10, 2025MFA Digital Foundations Certificates I & II
January 1, 2017 - December 31, 2018Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
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