I'm a results-driven Brand & Marketing Communications professional with experience across FMCG and telecommunications. I drive category growth through consumer insight-led innovation, product mix optimization, and digital-first brand building. I have a proven track record of executing high-impact campaigns, leading innovation pipelines, and translating data-driven insights into profitable marketing actions. I’m passionate about building brands that combine functional performance with emotional resonance. I bring cross-functional leadership, a strong focus on ROI, and a collaborative approach to delivering integrated campaigns that resonate with target audiences and drive measurable business results.…

Dorothy Ampofoa Opare

I'm a results-driven Brand & Marketing Communications professional with experience across FMCG and telecommunications. I drive category growth through consumer insight-led innovation, product mix optimization, and digital-first brand building. I have a proven track record of executing high-impact campaigns, leading innovation pipelines, and translating data-driven insights into profitable marketing actions. I’m passionate about building brands that combine functional performance with emotional resonance. I bring cross-functional leadership, a strong focus on ROI, and a collaborative approach to delivering integrated campaigns that resonate with target audiences and drive measurable business results.…

Available to hire

I’m a results-driven Brand & Marketing Communications professional with experience across FMCG and telecommunications. I drive category growth through consumer insight-led innovation, product mix optimization, and digital-first brand building. I have a proven track record of executing high-impact campaigns, leading innovation pipelines, and translating data-driven insights into profitable marketing actions. I’m passionate about building brands that combine functional performance with emotional resonance.

I bring cross-functional leadership, a strong focus on ROI, and a collaborative approach to delivering integrated campaigns that resonate with target audiences and drive measurable business results.

See more

Language

English
Fluent

Work Experience

Category Brand Manager at PZ Cussons Ghana
June 1, 2023 - Present
Develop and execute brand growth strategies including pricing, innovation and portfolio roadmaps to deliver category performance, relevance and profitability. Implement integrated campaigns using consumer and shopper insights to refine brand positioning, messaging, and portfolio priorities, ensuring propositions remain relevant to evolving needs of target consumers. Led end-to-end innovation including relaunch of Camel Soaps and insight-driven line extensions for Imperial Leather to enhance product mix and profitability. Delivered the Camel National Consumer Promotion 360° campaign, achieving record sales uplift and recognition as CIMG ATL & New Media Campaigns of the Year 2024. Oversee trade activations across modern trade, open markets, and neighbourhood outlets, improving visibility, availability, and penetration. Collaborate with sales, supply chain, and regional teams; optimize budgets and negotiate with vendors to improve ROI.
Media Manager at Vodafone Ghana
September 1, 2020 - April 30, 2023
Led data-driven media strategy for multiple business units translating analytics into optimized marketing performance. Developed and implemented data-driven media strategies to support multi-channel campaigns such as Vodafone rebranding (Together We Can), achieving full KPI delivery across reach, budget, and compliance. Managed youth engagement initiatives and influencer-led activations that increased digital reach and reactivation of targeted customers for Vodafone Cash and the Vodafone app. Introduced performance optimization frameworks to improve ROI and eliminate media inefficiencies, achieving 94% compliance across all campaigns. Championed digital-first marketing approaches, leveraging content, influencer marketing, and social data to drive awareness and conversions.
Brand Manager at Vodafone Ghana
September 1, 2018 - August 31, 2020
Collaborated with agencies and internal stakeholders to plan, execute, and measure cross-platform digital, BTL and ATL campaigns driving visibility and consumer engagement. Delivered innovative campaigns and strategic partnerships including Uber collaboration, Samsung and Techno campaigns, Vodafone Micro Pay to drive digital acquisition and brand visibility. Developed and executed integrated marketing plans for My Vodafone App and Vodafone X, leading to increased engagement, youth penetration and brand growth. Managed global-local brand integration for key Vodafone campaigns (IWD, Job Finder, Dreamlab), ensuring cultural resonance and execution excellence.
Management Trainee at Vodafone Ghana
September 1, 2017 - September 30, 2018
Participated in the Vodafone Discover Graduate Program with rotations across functions. Enterprise Business Unit: Developed new IoT product proposals and content for promotional material. Consumer Business Unit (Retail): Increased in-store Vodafone Cash subscribers and patronage to meet targets.
Products and Services Analyst at Vodafone Ghana
August 1, 2016 - August 31, 2017
Developed new product proposals for Data, IDD and Roaming services supported by market data with business cases demonstrating return on investment. Managed the launch of a new mobile data portfolio and onboarding of new and existing customers boosting quality data subscriber base and average revenue per user.

Education

Postgraduate Diploma in Professional Marketing (ACIM) at Chartered Institute of Marketing (CIM UK)
February 1, 2023 - January 16, 2026
Master of Science in Strategic Marketing at Kwame Nkrumah University of Science & Technology
September 1, 2019 - February 1, 2021
Bachelor of Science in Administration (Marketing) at University of Ghana, Business School
September 1, 2012 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Telecommunications, Media & Entertainment