Available to hire
Dominique Paras has been in the industry 6 years and has launched campaigns on all platforms for retail, CPG, B2B, travel, wellness and financial services accounts. Her specialty lies in Lower Funnel Conversions, but she is also vetted in terms of full funnel marketing. She considers her top few platforms to be Meta, Snapchat, Pinterest, and TikTok and hopes to dive deeper into Reddit, LinkedIn, X and Ai usage in the future.
Language
English
Fluent
Work Experience
Jr. Associate at Essence MediaCom
March 1, 2019 - December 1, 2020Supported paid social efforts, including testing, tracking, and activation; contributed to weekly/monthly data pulling and reporting; assisted in optimizing campaigns with CAP I, pixels, and custom events; supported budget allocation and performance analysis.
Sr. Associate at Essence MediaCom
December 1, 2020 - April 1, 2022Led activation initiatives, onboarding POC for full rebrand, owned projects for five platforms; launched high-impact activations (e.g., AR lens); nurtured client and vendor relationships; delivered tactical recommendations based on data; implemented tracking through CAP I, pixels, and custom events; managed weekly/monthly data reporting; DPA budget allocation; contributed to ROAS improvements.
Campaign Manager at Horizon Media
November 1, 2025 - March 1, 2026Optimized campaigns for high-intent audiences; drove KPIs including CPL and ROAS on TikTok and Meta; collaborated with cross-functional analytics and creative teams; monitored reach and video views; iterated on frequency and frequency cap; led QA processes and task delegation.
Education
Qualifications
Bachelor's Degree
January 11, 2030 - April 3, 2026Bachelor’s Degree in Fashion Merchandising
January 11, 2030 - April 3, 2026Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Software & Internet
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