Duncan Crawford

Hello, I’m Duncan—a perceptive and adaptable designer with a track record of turning complex briefs into clear, commercially successful brand ideas. I’ve spent years shaping packaging, branding and product storytelling across European and UK markets, delivering work that sits at the intersection of luxury, practicality and consumer insight. I thrive on tight briefs, collaboration with multi-disciplinary teams, and helping brands grow through strong design systems and meaningful consumer connections.

I’ve led big-brand packaging refreshes for Princes Group, created award-winning campaigns and developed NPD concepts, all while maintaining a calm, hands-on approach to client and supplier relationships. I’m excited to bring strategic vision and practical craft to forward-looking design teams and ambitious brands.