Hello, I’m Duncan—a perceptive and adaptable designer with a track record of turning complex briefs into clear, commercially successful brand ideas. I’ve spent years shaping packaging, branding and product storytelling across European and UK markets, delivering work that sits at the intersection of luxury, practicality and consumer insight. I thrive on tight briefs, collaboration with multi-disciplinary teams, and helping brands grow through strong design systems and meaningful consumer connections. I’ve led big-brand packaging refreshes for Princes Group, created award-winning campaigns and developed NPD concepts, all while maintaining a calm, hands-on approach to client and supplier relationships. I’m excited to bring strategic vision and practical craft to forward-looking design teams and ambitious brands.

Duncan Crawford

Hello, I’m Duncan—a perceptive and adaptable designer with a track record of turning complex briefs into clear, commercially successful brand ideas. I’ve spent years shaping packaging, branding and product storytelling across European and UK markets, delivering work that sits at the intersection of luxury, practicality and consumer insight. I thrive on tight briefs, collaboration with multi-disciplinary teams, and helping brands grow through strong design systems and meaningful consumer connections. I’ve led big-brand packaging refreshes for Princes Group, created award-winning campaigns and developed NPD concepts, all while maintaining a calm, hands-on approach to client and supplier relationships. I’m excited to bring strategic vision and practical craft to forward-looking design teams and ambitious brands.

Available to hire

Hello, I’m Duncan—a perceptive and adaptable designer with a track record of turning complex briefs into clear, commercially successful brand ideas. I’ve spent years shaping packaging, branding and product storytelling across European and UK markets, delivering work that sits at the intersection of luxury, practicality and consumer insight. I thrive on tight briefs, collaboration with multi-disciplinary teams, and helping brands grow through strong design systems and meaningful consumer connections.

I’ve led big-brand packaging refreshes for Princes Group, created award-winning campaigns and developed NPD concepts, all while maintaining a calm, hands-on approach to client and supplier relationships. I’m excited to bring strategic vision and practical craft to forward-looking design teams and ambitious brands.

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Language

English
Fluent
German
Intermediate

Work Experience

Senior Designer at Tayburn Ltd
January 1, 2005 - January 1, 2015
Led brand development and implementation for Princes Food Group; art directed photography; created design concepts and presentations for major UK supermarkets; contributed to NPD and own-label concepts.
Senior Designer at Scottish Fine Soaps
January 1, 2003 - January 1, 2005
Liaised with design leadership and UK/export sales managers on packaging to company literature; managed design process across packaging and brand communications.
Designer at Peter Schmidt Group
January 1, 1999 - January 1, 2003
Brand development, fragrance packaging design and related exhibition concepts; European client liaison and supervising studio juniors.

Education

Beds (hons) 2.1 at Duncan of Jordanstone Dundee University
September 24, 1997 - September 17, 1999
B.Des (Hons) Graphic Design at Duncan of Jordanstone College of Art and Design, University of Dundee
January 11, 2030 - January 1, 1999
HND Graphic Design & Illustration at Clackamannan College of further Education (now forth valley college)
January 11, 2030 - January 1, 1996

Qualifications

BH Careers personal career management and marketing course
January 1, 2004 - January 28, 2026

Industry Experience

Financial Services, Retail, Healthcare, Consumer Goods, Manufacturing, Professional Services, Media & Entertainment