Helena da Costa

Led a team of 4 in planning and executing integrated communications strategies for the Transport Team UK. Oversees 6 campaign budgets and timelines (ranging from £20K to £100K), using Monday.com and Salesforce to maximise ROI and ensure optimal performance across channels and regions. One of the best-performing campaigns resulted in a 49% increase in delegate revenue for the World Aviation Festival in 2023.

Led a team of 4 in planning and executing integrated communications strategies for the Transport Team UK. Managed 6 campaign budgets and timelines ranging from £20K to £100K, leveraging platforms such as Monday.com and Salesforce to maximise ROI and ensure optimal performance across channels and regions. Achieved a 49% increase in delegate revenue for the World Aviation Festival in 2023. Planned, managed, and executed 10+ email marketing campaigns over 3 years (customer, nurture, prospect, cart abandonment, and referral emails), maintaining a consistent 20-25% open rate for nurture. Developed and led the strategy for organic social media channels, created campaigns that strengthened brand presence and fostered genuine audience engagement. Built and segmented data profiles (using LinkedIn Sales Navigator and Apollo) to ensure an engaged and highly targeted database, optimizing campaign effectiveness. Established relationships with 20–30k key partners and publications per campaign to

Oversaw marketing operations and campaigns for the Transport Team UK, aligning multi-channel strategies across regions; worked to optimize ROI and campaign performance.