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Senior Marketing Manager with 8+ years of experience in B2B and SaaS environments, with strong track record in budget ownership and overseeing multiple campaigns simultaneously. Proven ability to adapt and perform in diverse, high-pressure environments, gained through international experience across two countries and managing portfolios covering Europe and Asia. While strategic leadership remained a primary focus in my role as Marketing Director, I maintained a hands-on approach across all core areas of marketing, including data analysis, email marketing, paid advertising (PPC), SEO, social media management, copywriting, and the development of strategic partnerships.…Senior Marketing Manager with 8+ years of experience in B2B and SaaS environments, with strong track record in budget ownership and overseeing multiple campaigns simultaneously. Proven ability to adapt and perform in diverse, high-pressure environments, gained through international experience across two countries and managing portfolios covering Europe and Asia. While strategic leadership remained a primary focus in my role as Marketing Director, I maintained a hands-on approach across all core areas of marketing, including data analysis, email marketing, paid advertising (PPC), SEO, social media management, copywriting, and the development of strategic partnerships.

Helena da Costa

Influencer Marketing Manager, Marketing Analyst, Digital Marketer, +4

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Senior Marketing Manager with 8+ years of experience in B2B and SaaS environments, with strong track record in budget ownership and overseeing multiple campaigns simultaneously. Proven ability to adapt and perform in diverse, high-pressure environments, gained through international experience across two countries and managing portfolios covering Europe and Asia. While strategic leadership remained a primary focus in my role as Marketing Director, I maintained a hands-on approach across all core areas of marketing, including data analysis, email marketing, paid advertising (PPC), SEO, social media management, copywriting, and the development of strategic partnerships.…Senior Marketing Manager with 8+ years of experience in B2B and SaaS environments, with strong track record in budget ownership and overseeing multiple campaigns simultaneously. Proven ability to adapt and perform in diverse, high-pressure environments, gained through international experience across two countries and managing portfolios covering Europe and Asia. While strategic leadership remained a primary focus in my role as Marketing Director, I maintained a hands-on approach across all core areas of marketing, including data analysis, email marketing, paid advertising (PPC), SEO, social media management, copywriting, and the development of strategic partnerships.

Available to hire

Senior Marketing Manager with 8+ years of experience in B2B and SaaS environments, with strong
track record in budget ownership and overseeing multiple campaigns simultaneously.
Proven ability to adapt and perform in diverse, high-pressure environments, gained through
international experience across two countries and managing portfolios covering Europe and Asia.
While strategic leadership remained a primary focus in my role as Marketing Director, I maintained a
hands-on approach across all core areas of marketing, including data analysis, email marketing, paid
advertising (PPC), SEO, social media management, copywriting, and the development of strategic
partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Marketing Director at Transport Team UK

February 28, 2025 - September 19, 2025

Led a team of 4 in planning and executing integrated communications strategies for the Transport Team UK. Oversees 6 campaign budgets and timelines (ranging from £20K to £100K), using Monday.com and Salesforce to maximise ROI and ensure optimal performance across channels and regions. One of the best-performing campaigns resulted in a 49% increase in delegate revenue for the World Aviation Festival in 2023.

Marketing Manager at Transport Team UK

September 30, 2022 - September 19, 2025

Oversaw marketing operations and campaigns for the Transport Team UK, aligning multi-channel strategies across regions; worked to optimize ROI and campaign performance.

Marketing Executive at Transport Team UK

April 30, 2021 - September 19, 2025

Contributed to planning and execution of integrated communications strategies; supported lead generation, content, and event promotion.

Marketing Assistant at Idonic

March 31, 2019 - September 19, 2025

Contributed to the development and execution of multi-channel marketing campaigns, including social media, email marketing, and digital advertising. Collaborated with cross-functional teams to ensure timely campaign delivery and aligned with business goals. Implemented social media content strategy to strengthen brand presence and audience engagement.

Marketing Director at Terrapinn

February 1, 2025 - September 19, 2025

Led a team of 4 in planning and executing integrated communications strategies for the Transport Team UK. Managed 6 campaign budgets and timelines ranging from £20K to £100K, leveraging platforms such as Monday.com and Salesforce to maximise ROI and ensure optimal performance across channels and regions. Achieved a 49% increase in delegate revenue for the World Aviation Festival in 2023. Planned, managed, and executed 10+ email marketing campaigns over 3 years (customer, nurture, prospect, cart abandonment, and referral emails), maintaining a consistent 20-25% open rate for nurture. Developed and led the strategy for organic social media channels, created campaigns that strengthened brand presence and fostered genuine audience engagement. Built and segmented data profiles (using LinkedIn Sales Navigator and Apollo) to ensure an engaged and highly targeted database, optimizing campaign effectiveness. Established relationships with 20–30k key partners and publications per campaign to

Marketing Manager at Terrapinn

September 1, 2022 - September 19, 2025

Led integrated communications strategies for the Transport Team UK, overseeing budgeting and ROI optimization across channels and regions. Directed content creation, email marketing, CRM updates, and analytics across multiple campaigns; mentored team and aligned activities with overall business goals.

Marketing Executive at Terrapinn

April 1, 2021 - September 19, 2025

Contributed to multi-channel marketing campaigns, including social media, email marketing, and digital advertising. Managed CRM data, supported PR efforts, and produced monthly performance insights. Collaborated with cross-functional teams to achieve business objectives and improve campaign effectiveness.

Marketing Assistant at Idonic

March 1, 2019 - September 19, 2025

Executed multi-channel marketing activities (social media, email marketing, digital advertising); collaborated with cross-functional teams; supported senior marketing staff in campaign delivery and reporting.