Brand Transformation: Logo, Assets, and Market Positioning

In this project, I led a comprehensive brand transformation for a coffee and boba cafe in Jordan, redefining their logo, creating brand guidelines, and developing new visual elements to enhance their identity. I also repositioned the brand through competitive analysis and a SWOT analysis. Additionally, I designed engaging Instragram stories to strengthen their social media presence. #branding #graphicdesigner #photo #logo #illustrator #designer