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I'm a performance-driven Marketing, Social Media and Digital professional with over 20 years of experience helping brands in travel, lifestyle, and digital sectors grow their revenue and presence. I'm passionate about what makes customers tick, and using data, consumer behaviour and digital marketing to support businesses to grow. Currently in Australia, but have had careers across Asia and the Middle East, I excel at leading remote teams, managing campaigns with exceptional ROI, and building marketing engines that scale. I’m confident working across time zones and always eager to dive into new marketing challenges.…I'm a performance-driven Marketing, Social Media and Digital professional with over 20 years of experience helping brands in travel, lifestyle, and digital sectors grow their revenue and presence. I'm passionate about what makes customers tick, and using data, consumer behaviour and digital marketing to support businesses to grow. Currently in Australia, but have had careers across Asia and the Middle East, I excel at leading remote teams, managing campaigns with exceptional ROI, and building marketing engines that scale. I’m confident working across time zones and always eager to dive into new marketing challenges.

Dacey Calisura

Marketing Strategist, Marketer, Digital Marketer, +4

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I'm a performance-driven Marketing, Social Media and Digital professional with over 20 years of experience helping brands in travel, lifestyle, and digital sectors grow their revenue and presence. I'm passionate about what makes customers tick, and using data, consumer behaviour and digital marketing to support businesses to grow. Currently in Australia, but have had careers across Asia and the Middle East, I excel at leading remote teams, managing campaigns with exceptional ROI, and building marketing engines that scale. I’m confident working across time zones and always eager to dive into new marketing challenges.…I'm a performance-driven Marketing, Social Media and Digital professional with over 20 years of experience helping brands in travel, lifestyle, and digital sectors grow their revenue and presence. I'm passionate about what makes customers tick, and using data, consumer behaviour and digital marketing to support businesses to grow. Currently in Australia, but have had careers across Asia and the Middle East, I excel at leading remote teams, managing campaigns with exceptional ROI, and building marketing engines that scale. I’m confident working across time zones and always eager to dive into new marketing challenges.

Available to hire

I’m a performance-driven Marketing, Social Media and Digital professional with over 20 years of experience helping brands in travel, lifestyle, and digital sectors grow their revenue and presence. I’m passionate about what makes customers tick, and using data, consumer behaviour and digital marketing to support businesses to grow.

Currently in Australia, but have had careers across Asia and the Middle East, I excel at leading remote teams, managing campaigns with exceptional ROI, and building marketing engines that scale. I’m confident working across time zones and always eager to dive into new marketing challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Founder & Head of Strategy at Confident Marketing

April 1, 2020 - Present

Scaled digital performance and acquisition funnels for experience-based brands, clinics, and hospitality. Delivered CRM flows, Meta ad strategies, and lead generation plans tailored to adventure audiences. Led a remote team of designers, content writers, and web developers to implement brand launches.

Marketing & Sales Manager (Seasonal) at Xquarry Adventure Park

February 1, 2021 - Present

Managed CRM campaigns, B2B and direct lead generation. Handled affiliate and OTA profiles including Trip, Viator, and GYG. Coordinated large-scale outdoor events and branded activations. Implemented sales-driven partnerships with automotive and outdoor brands.

Head of PR & Marketing at Intercontinental Fujairah Resort

August 31, 2023 - July 17, 2025

Delivered 900% ROI through strategic digital advertising and paid media performance reviews. Led content strategy and CRM integration to increase engagement and bookings. Collaborated cross-departmentally to build seasonal campaigns and guest lifecycle strategies. Hosted press trips targeting luxury travelers and affluent adventure seekers.

Manager, Marketing at Emaar Entertainment

December 31, 2019 - July 17, 2025

Managed website redevelopment projects for Dubai Aquarium, KidZania, and VR Park focusing on UX, CRO, and booking flow optimization. Delivered lifecycle CRM campaigns and email marketing strategies aligned to ticket sales and guest milestones. Produced in-mall events and oversaw video productions featuring celebrities and influencers. Managed media buying budgets exceeding USD 1M across digital and OOH for Dubai Mall venues. Built brand partnerships with tourism boards, tour operators, and OTAs.

Head of Strategy at Aleph Digital

November 30, 2017 - July 17, 2025

Led digital growth and multi-market brand development for finance, consumer goods, and real estate clients in Southeast Asia. Oversaw go-to-market strategy, content production, and acquisition planning. Directed web and mobile app development projects using SCRUM methodologies. Managed a diverse team of 10 across strategy, design, and tech to deliver full-stack marketing projects.

Online Brand Marketing Manager at Expedia Australia

February 28, 2014 - July 17, 2025

Supported cross-market campaign development with APAC market leads. Built digital brand footprints for Australia and New Zealand across SEM, social media, and online PR. Managed local content and vertical campaigns. Oversaw conversion-based campaigns for hotels, packages, and affiliate partnerships.

Digital Controller at Emirates Airline

November 30, 2010 - July 17, 2025

Drove regional campaigns across web, loyalty CRM, and travel trade partnerships. Developed content strategy for online booking and international promotions.