Photographer at Ted Baker / Arcadia Group (Dorothy Perkins account) – Freelance

Developed and maintained relationships with clients and brands. Explored stop-motion photography, enhanced model directing skills, and discovered a passion for still life photography. Collaborated with senior photographers to stay updated on photographic trends, including lighting and model direction, through competitor research. Authored a comprehensive still life photography guide for new starters and freelancers. Managed the Arcadia account (Dorothy Perkins), developing seasonal lighting setups. Worked closely with the Art Director to push creative boundaries in e-commerce imagery; directed models and collaborated with the AD, stylist, and HMUA to consistently meet KPIs (60 products per shoot).

Photographer at Ted Baker

Developed and maintained new relationships with clients and companies. Explored stop-motion photography, enhanced model directing skills, and cultivated a passion for still life photography. Collaborated with senior photographers to stay updated on photographic trends, including lighting and model direction, through competition or research.

Freelance Photographer at Self-employed

Developed and maintained relationships with clients and companies; explored stop-motion photography; enhanced model directing and still-life photography skills; collaborated with senior photographers to stay current with lighting and trends; managed seasonal lighting setups for Arcadia account (Dorothy Perkins) and contributed to client campaigns.

Freelance Photographer at Self-employed

Self-employed photographer focusing on fashion and lifestyle campaigns; collaborating with brands and studios, continuing to develop lighting, directing, and composition skills.

Freelance Photographer at Arcadia (Dorothy Perkins) – Seasonal Brand Imagery

Managed the Arcadia account (Dorothy Perkins), developing seasonal lighting setups and collaborating with the Art Director to push creative boundaries in e-commerce imagery. Directed models and collaborated with the AD and HMUA to consistently meet and exceed KPIs. Explored stop motion photography and still life imagery; cultivated relationships with clients and brands such as Stella McCartney, Ted Baker and Chanel.

Freelance Photographer at Self-employed

Developed and maintained relationships with clients and brands; created stop-motion and still-life imagery for ecommerce and fashion clients; collaborated with creative teams to expand portfolio and stay current with industry trends.

Freelance Photographer at Arcadia (Dorothy Perkins)

Developed and maintained relationships with clients and brands; explored stop motion photography; enhanced model directing skills and passion for still life photography; collaborated with senior photographers to stay updated on photographic trends including lighting and model direction; authored a comprehensive still life photography guide for new starters and freelancers; managed the Arcadia account and seasonal lighting setups; worked closely with the Art Director and HMUA to push creative boundaries in e-commerce imagery; directed models and collaborated with the Art Director to maintain KPIs.

Working with a range of emerging and established brands, producing still life, product and fashion imagery. Managing end-to-end shoots, including lighting, styling, direction and post-production. Building strong client relationships and delivering projects within agreed timelines.

Photographer — Ted Baker at Ted Baker

Produced high-volume e-commerce and model photography in a fast-paced studio environment. Developed stop-motion content, expanding still life capabilities and creative output. Authored a still life photography guide to support onboarding and improve workflow for new starters and freelancers. Collaborated with senior photographers to stay aligned with brand direction, lighting trends and studio standards.