I’m Daisy Paré — a digital media creative and fashion marketing graduate with hands-on experience in social media management, brand storytelling, and user-generated content production. After graduating from the Blanche Macdonald Centre’s Global Marketing: Fashion and Social Media program in 2023, I’ve built a career at the intersection of creativity, strategy, and visual communication.
Over the past few years, I’ve worked across fashion, beauty, and lifestyle brands as both a freelancer and in-house creative. My background includes leading visual merchandising at Lululemon and La Canadienne, producing on-brand short-form videos and social campaigns, and managing content calendars that drive engagement and growth. I’ve created UGC and branded content for social platforms like Instagram and TikTok — blending authentic storytelling with strong visual direction to help brands connect with their audiences.
My skill set includes photography, styling, video editing, and copywriting, paired with a data-driven approach to engagement optimization. I’m comfortable adapting brand voices, analyzing content performance, and staying on top of emerging trends to ensure every post feels fresh and relevant.
I’m currently open to remote opportunities in digital media, creative direction, and social content production — especially roles that value aesthetic storytelling, strategic thinking, and authenticity.
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