I’m Daisy Paré — a digital media creative and fashion marketing graduate with hands-on experience in social media management, brand storytelling, and user-generated content production. After graduating from the Blanche Macdonald Centre’s Global Marketing: Fashion and Social Media program in 2023, I’ve built a career at the intersection of creativity, strategy, and visual communication. Over the past few years, I’ve worked across fashion, beauty, and lifestyle brands as both a freelancer and in-house creative. My background includes leading visual merchandising at Lululemon and La Canadienne, producing on-brand short-form videos and social campaigns, and managing content calendars that drive engagement and growth. I’ve created UGC and branded content for social platforms like Instagram and TikTok — blending authentic storytelling with strong visual direction to help brands connect with their audiences. My skill set includes photography, styling, video editing, and copywriting, paired with a data-driven approach to engagement optimization. I’m comfortable adapting brand voices, analyzing content performance, and staying on top of emerging trends to ensure every post feels fresh and relevant. I’m currently open to remote opportunities in digital media, creative direction, and social content production — especially roles that value aesthetic storytelling, strategic thinking, and authenticity.

I’m Daisy Paré — a digital media creative and fashion marketing graduate with hands-on experience in social media management, brand storytelling, and user-generated content production. After graduating from the Blanche Macdonald Centre’s Global Marketing: Fashion and Social Media program in 2023, I’ve built a career at the intersection of creativity, strategy, and visual communication. Over the past few years, I’ve worked across fashion, beauty, and lifestyle brands as both a freelancer and in-house creative. My background includes leading visual merchandising at Lululemon and La Canadienne, producing on-brand short-form videos and social campaigns, and managing content calendars that drive engagement and growth. I’ve created UGC and branded content for social platforms like Instagram and TikTok — blending authentic storytelling with strong visual direction to help brands connect with their audiences. My skill set includes photography, styling, video editing, and copywriting, paired with a data-driven approach to engagement optimization. I’m comfortable adapting brand voices, analyzing content performance, and staying on top of emerging trends to ensure every post feels fresh and relevant. I’m currently open to remote opportunities in digital media, creative direction, and social content production — especially roles that value aesthetic storytelling, strategic thinking, and authenticity.

Available to hire

I’m Daisy Paré — a digital media creative and fashion marketing graduate with hands-on experience in social media management, brand storytelling, and user-generated content production. After graduating from the Blanche Macdonald Centre’s Global Marketing: Fashion and Social Media program in 2023, I’ve built a career at the intersection of creativity, strategy, and visual communication.

Over the past few years, I’ve worked across fashion, beauty, and lifestyle brands as both a freelancer and in-house creative. My background includes leading visual merchandising at Lululemon and La Canadienne, producing on-brand short-form videos and social campaigns, and managing content calendars that drive engagement and growth. I’ve created UGC and branded content for social platforms like Instagram and TikTok — blending authentic storytelling with strong visual direction to help brands connect with their audiences.

My skill set includes photography, styling, video editing, and copywriting, paired with a data-driven approach to engagement optimization. I’m comfortable adapting brand voices, analyzing content performance, and staying on top of emerging trends to ensure every post feels fresh and relevant.

I’m currently open to remote opportunities in digital media, creative direction, and social content production — especially roles that value aesthetic storytelling, strategic thinking, and authenticity.

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Language

English
Fluent

Work Experience

Team Lead at La Canadienne
March 31, 2025 - August 13, 2025
Led in-store marketing and styling initiatives aligned with seasonal campaigns. Assisted in social content planning for in-store promotions and events. Maintained high visual standards to reflect the brand’s premium aesthetic.
Visual Merchandising Specialist at Lululemon
March 1, 2025 - Present
Developed visually compelling presentations and displays aligned with seasonal campaigns. Partnered with creative and marketing teams to ensure all visual outputs matched brand tone and guidelines. Adapted merchandising strategies based on audience engagement and feedback. Delivered creative input and executed campaigns both in-store and digital channels. Styled and photographed seasonal product features incorporating current beauty and fashion trends. Collaborated with brands to develop visual concepts, write copy, and maintain consistency in tone and aesthetic.
Freelance Stylist & Social Media Content Creator at Self-employed / Freelance
November 1, 2022 - Present
Freelance stylist and social media content creator for fashion, beauty, and lifestyle brands. Developed styling concepts, produced and edited content, and built brand storytelling across Instagram, TikTok, and other platforms.

Education

Global Marketing: Fashion and Social Media at Blanche Macdonald Centre
November 1, 2022 - November 1, 2023
Global Marketing: Fashion and Social Media at Blanche Macdonald Centre
January 11, 2030 - November 1, 2023
Graduate at Blanche Macdonald Centre
January 11, 2030 - November 1, 2023
Diploma in Global Marketing: Fashion & Social Media at Blanche Macdonald Centre
January 11, 2030 - November 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Education, Professional Services, Other