Head of Product Marketing with over 15 years of experience in B2B SaaS spanning EdTech, HRTech, and B2C marketplaces. I specialize in implementing AI/ML, Big Data, and API technology to drive product adoption and growth. Throughout my career, I've led cross-functional teams in sales enablement, product launches, and go-to-market strategies that have scaled revenues and repositioned brands effectively across multiple markets and languages. My expertise includes coaching founders and marketing teams to achieve product-market fit, crafting positioning, pricing, and ideal customer profiles, as well as integrating data analytics and account-based marketing approaches. I have extensive experience working with enterprise clients such as BMW, Mercedes, and Toyota, and have contributed to digital transformation programs and growth marketing strategies across various SaaS companies.…

Dale Walden

Head of Product Marketing with over 15 years of experience in B2B SaaS spanning EdTech, HRTech, and B2C marketplaces. I specialize in implementing AI/ML, Big Data, and API technology to drive product adoption and growth. Throughout my career, I've led cross-functional teams in sales enablement, product launches, and go-to-market strategies that have scaled revenues and repositioned brands effectively across multiple markets and languages. My expertise includes coaching founders and marketing teams to achieve product-market fit, crafting positioning, pricing, and ideal customer profiles, as well as integrating data analytics and account-based marketing approaches. I have extensive experience working with enterprise clients such as BMW, Mercedes, and Toyota, and have contributed to digital transformation programs and growth marketing strategies across various SaaS companies.…

Available to hire

Head of Product Marketing with over 15 years of experience in B2B SaaS spanning EdTech, HRTech, and B2C marketplaces. I specialize in implementing AI/ML, Big Data, and API technology to drive product adoption and growth. Throughout my career, I’ve led cross-functional teams in sales enablement, product launches, and go-to-market strategies that have scaled revenues and repositioned brands effectively across multiple markets and languages.

My expertise includes coaching founders and marketing teams to achieve product-market fit, crafting positioning, pricing, and ideal customer profiles, as well as integrating data analytics and account-based marketing approaches. I have extensive experience working with enterprise clients such as BMW, Mercedes, and Toyota, and have contributed to digital transformation programs and growth marketing strategies across various SaaS companies.

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Skills

Experience Level

AI Data Labelling
Expert
API
Expert
Data Visualization
Expert
CRM
Expert
Email Marketing
Expert
Pitch Deck
Expert
Product Design
Expert
UI
Expert
Facebook Ads
Intermediate
Google Ads
Intermediate
Social Media Design
Intermediate
HubSpot
Intermediate
Web Design
Intermediate
Video Advert
Intermediate
Business Card
Intermediate
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Language

English
Fluent

Work Experience

Head of Product Marketing at Njord & Co
March 1, 2024 - Present
Boutique consultancy for B2B SaaS start-up and scale-up businesses. Coached founders, product and marketing teams on product-market fit, positioning, pricing, ICP definition, and go-to-market strategies. Built prototypes, proof of concepts, and landing pages using AI tools such as Lovable.dev.
Head of Product & Marketing at Driftrock
March 1, 2024 - August 11, 2025
AdTech SaaS scale-up focused on lead generation integration for ad platforms and CRM. Transformed brand market position aligning product capabilities with ideal customer profiles in automotive clients including BMW, Mercedes, and Toyota. Delivered sales enablement by rewriting pitches and marketing collateral. Led teams in performance marketing, design, content, and company-wide commercial strategy coaching.
Lead Digital Product Strategist at Royal Institute of British Architects (RIBA)
June 1, 2022 - August 11, 2025
Designed and directed digital product and marketing strategy as part of a £10M digital transformation initiative. Trained and mentored product and marketing managers in B2B2C marketplaces, EdTech, publishing, and SaaS on introducing product-led growth.
Head of Product & Marketing at Hackajob
September 1, 2020 - August 11, 2025
HRTech Series A start-up recruitment marketplace for enterprise software teams. Drove 200% revenue growth by refining growth marketing strategies and doubling candidate activation rate. Repositioned brand with a premium focus featuring a new ideal customer profile for account-based marketing. Led rebranding of website with a premium feel and enterprise-focused content and color palette.
AI/ML Product Manager at StepStone / TotalJobs Group
December 1, 2018 - August 11, 2025
Big Data Labs/New Ventures team within the world's third largest job board and e-staffing group. Scaled UK enterprise accounts from £10M to over £20M by repositioning sales storytelling using data analytics insights. Executed growth marketing strategies for new product lines generating over £4M in new business from API, AI/ML, data analytics, and Chrome extensions.
Senior Project Manager at Splendid Unlimited (Acquired by TMW)
May 1, 2015 - August 11, 2025
User experience consultancy providing digital user interface design and build solutions. Delivered design components for two £100M digital transformation programs for retail/ecommerce and banking clients.
Product Marketing Project Manager at eBay
October 1, 2012 - August 11, 2025
European division spanning London, Berlin, and Zurich with business, product, engineering, content, and marketing teams. Designed processes for four strategic communication campaigns driving product adoption for over 2M business sellers across 10 markets in six languages.
Sales and Marketing Manager at Sofa.com
June 1, 2010 - August 11, 2025
Start-up online retailer listed in the 2009 Fast Track 100 fastest growing businesses. The company was acquired by private equity for £50M in 2015.

Education

Bachelor of Arts with Honors at University of Hull, UK
January 11, 2030 - August 11, 2025

Qualifications

Certified Marketing Strategist
January 11, 2030 - August 11, 2025

Industry Experience

Software & Internet, Education, Retail, Professional Services, Media & Entertainment
    paper HackaJob 2x Revenue and Series B

    Hackajob is start-up Talent Marketplace helping companies hire software engineering talent.

    Challenges:

    • Revenue growth rate slowing at $1M ARR
    • Customers with low engagement and high cost to retain
    • Unpredictable ROI on marketing spend
    • Multiple Service/Delivery Models

    https://www.twine.net/signin

    ACTION

    • Relaunched the website with new positioning FROM disruptive messaging of
      “cheaper than agencies.”

    …TO focus on differentiated value:

    “Hire top tech talent in just 17 days or less”

    Simplified messaging on benefits and value (rather than tech features):

    • Speed to Hire
    • Trusted Validated Talent
    • Cost Saving/Scalability

    Results
    +200% Increase in sales pipeline
    +200% Increase in Talent sign-up flow conversions
    Series B Funding of $25M