Hi, I’m Dalibor Simic, a senior graphic and UX/UI designer with a focus on strategy and branding. I craft human-centered designs that align with business goals and boost engagement. I bring storytelling and a broad toolkit—graphics, photography, video, and digital tools—to deliver accessible, high-quality work across print, web, and social media. I’m comfortable leading teams, collaborating with stakeholders, and navigating feedback in fast-paced environments.…

Dalibor Simic

Hi, I’m Dalibor Simic, a senior graphic and UX/UI designer with a focus on strategy and branding. I craft human-centered designs that align with business goals and boost engagement. I bring storytelling and a broad toolkit—graphics, photography, video, and digital tools—to deliver accessible, high-quality work across print, web, and social media. I’m comfortable leading teams, collaborating with stakeholders, and navigating feedback in fast-paced environments.…

Available to hire

Hi, I’m Dalibor Simic, a senior graphic and UX/UI designer with a focus on strategy and branding. I craft human-centered designs that align with business goals and boost engagement.

I bring storytelling and a broad toolkit—graphics, photography, video, and digital tools—to deliver accessible, high-quality work across print, web, and social media. I’m comfortable leading teams, collaborating with stakeholders, and navigating feedback in fast-paced environments.

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Language

English
Fluent

Work Experience

UX and Graphic Designer at Sputnik Design Partners
November 15, 2023 - December 1, 2025
Delivered innovative creative services for complex business challenges in healthcare/non-profit sectors, specializing in UI/UX design, branding, digital marketing campaigns, social media content, and environmental design. Designed The Conversation Lab website for UHN, creating website strategy, managing project from concept to completion. Conducted user research/stakeholder interviews; delivered UX deliverables (wireframes, prototypes) ensuring SEO/AODA compliance. Monitored digital performance with analytics; handled inquiries and updated websites/CMS. Collaborated with teams and stakeholders on pitches, concepts, and executions, building productive relationships in fast-paced environments. Oversee projects through the initial concept to completion.
Manager of graphic design at Metrix Group
November 15, 2021 - November 15, 2023
Led teams in designing communications materials (e-learning, infographics, videos, microsites) for pharma/health clients. Developed social/digital content; supported PR with media ideas and pitches. Managed digital tools (websites, CMS); reported on metrics using GA4 for improvements. Collaborated with stakeholders; mentored juniors to build relationships and secure business.
Freelance Senior Digital Visual Designer and Art Director at Public Image
November 1, 2016 - November 1, 2021
Delivered UI/UX, branding, and digital campaigns; ensured AODA accessibility and SEO. Created social content/graphics; provided photo/video for PR/events. Managed websites/CMS; analyzed performance to refine strategies. Collaborated on pitches/concepts in fast-paced teams.
Senior Graphic and UX Designer at Meta Design
November 1, 2009 - March 30, 2016
Led execution of visual solutions for healthcare/energy clients, including brand identity, websites, print materials, email campaigns, videos, and trade show graphics. Developed content strategies and campaigns to showcase innovations and partnerships; created engaging digital/social content with strong storytelling. Provided creative services (graphic design, illustration, photography, videography) and supported PR through media ideas, releases, and event management. Managed digital tools (websites, CMS); ensured AODA compliance, monitored performance, and reported on engagement metrics. Collaborated with stakeholders, developers, and creative teams; directed photographers/videographers and adapted to deadlines in complex settings.
Graphic and web designer at Jib Design and Advertising
March 1, 2006 - September 30, 2009
Designed digital projects (websites, emails, social assets, branding) for diverse brands. Created content/visuals; collaborated on team engagements. Created storyboards for video production
Senior Digital Visual Designer and Art Director at Freelance
November 1, 2016 - November 1, 2021
Delivered UI/UX, branding, and digital campaigns; ensured AODA accessibility and SEO. Created social content/graphics; provided photo/video for PR/events. Managed websites/CMS; analyzed performance to refine strategies. Collaborated on pitches/concepts in fast-paced teams.
Freelance Graphic Designer at Freelance
January 1, 2001 - January 1, 2006
Early freelance work focusing on web and graphic design, logo design, marketing material, web banners, animation, digital illustrations, and print production.

Education

Certificate in User Experience Design at Interaction Design Foundation
May 1, 2014 - July 16, 2014
Bachelor of Fine Arts in Painting at University of Fine Arts, Belgrade
September 15, 1993 - September 15, 1998
Diploma in Visual Design at The School of Applied Arts and Design
September 1, 1988 - July 1, 1992
Certificate in User Experience Design at Interaction Design Foundation
January 1, 2014 - December 9, 2025
Bachelor of Fine Arts in Painting at University of Fine Arts, Belgrade
January 1, 1993 - December 31, 1998
Diploma in Visual Design at The School of Applied Arts and Design, Zagreb
January 1, 1988 - December 31, 1992

Qualifications

Certificate in User Experience Design
January 1, 2014 - December 9, 2025

Industry Experience

Healthcare, Retail, Government, Non-Profit Organization, Manufacturing, Professional Services, Agriculture & Mining, Energy & Utilities, Travel & Hospitality, Education, Media & Entertainment, Real Estate & Construction, Transportation & Logistics, Life Sciences
    uniE621 The Conversation Lab website
    The Conversation Lab website is a communication skills, teaching and research hub at University Health Network in Toronto. Website strategy revolved with specific website goals, audience (doctors, nurses and University of Toronto students), and tasks as guiding north star, defining a roadmap to achieve ease of use, brand positioning, integrated LMS platform with e-commerce functionalities. Established brand look & feel was leveraged and adopted in Ui approach. Website features Online Learning Modules, e-commerce, and Member/Teachers section of the site with sophisticated user management functionalities. Client: The Conversation Lab Project duration: 3 Months Launched: April 2025 Tools: Adobe XD Platform: Wordpress Scope: LMS and e-cmmerce Url: https://www.twine.net/signin…
    paper Ontario Association of Architects

    With the introduction of a new brand identity for the Ontario Association of Architects, my role as Art Director and Lead UI Designer was to create a new website that aligned with the creative direction outlined in the updated brand guidelines.
    The OAA’s style draws inspiration from the Swiss graphic design approach (International Typographic Style), emphasizing minimalist aesthetics through grid-based layouts, sans-serif typography, functionality, and readability. From the accessibility point of view, a number of challenges had to be resolved, primarily due to limitation using a single colour -black.

    Client: Ontario Association of Architects
    Project duration: 6 Months
    Launched: October 2019
    Tools: Adobe XD
    Platform: Costum, ASP. NET
    Scope: Public and Members section
    Url: https://www.twine.net/signin

    paper The Conversation Lab

    The Conversation Lab website is a communication skills, teaching and research hub at University Health Network in Toronto.
    Website strategy revolved with specific website goals, audience (doctors, nurses and University of Toronto students), and tasks as guiding north star, defining a roadmap to achieve ease of use, brand positioning, integrated LMS platform with e-commerce functionalities. Established brand look & feel was leveraged and adopted in Ui approach. Website features Online Learning Modules, e-commerce, and Member/Teachers section of the site with sophisticated user management functionalities.

    Client: The Conversation Lab
    Project duration: 3 Months
    Launched: April 2025
    Tools: Adobe XD
    Platform: Wordpress
    Scope: LMS and e-cmmerce
    Url: https://www.twine.net/signin

    uniE621 Social Coffee Roasters e-commerce website
    This project was a part of a broader brand exercise, aiming to elevate a new fresh look & feel of Social Coffee brand presence. Departure point found inspiration in modernist approach, where strong typography, bold colour palette, high contrast and clean design elements create connection to everlasting classic graphic design philosophy founded by Bauhaus. designer webdesigner graphicdesigner logo branding…

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