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I’m a performance-focused media strategist with 6+ years of experience leading paid search and programmatic campaigns. I’ve partnered with brands like PepsiCo, Audi, Volkswagen, PetSmart, and SickKids to drive business results across search, traditional, and digital media. I’m fluent in GA4, attribution modeling, and multi-million-dollar media management, and I love turning data into actionable plans that move the needle. I’m passionate about query-based media, AI-enhanced strategy, and connecting investment to outcomes. I thrive in cross-functional teams, stay ahead of industry trends, and enjoy designing test-and-learn programs that optimize ROI and grow audience engagement. I'm also a skilled editor, both of written and video content, and currently work as a podcast editor and marketer.…I’m a performance-focused media strategist with 6+ years of experience leading paid search and programmatic campaigns. I’ve partnered with brands like PepsiCo, Audi, Volkswagen, PetSmart, and SickKids to drive business results across search, traditional, and digital media. I’m fluent in GA4, attribution modeling, and multi-million-dollar media management, and I love turning data into actionable plans that move the needle. I’m passionate about query-based media, AI-enhanced strategy, and connecting investment to outcomes. I thrive in cross-functional teams, stay ahead of industry trends, and enjoy designing test-and-learn programs that optimize ROI and grow audience engagement. I'm also a skilled editor, both of written and video content, and currently work as a podcast editor and marketer.

Daniel Campo

Marketing Strategist, Brand Strategist, Content Strategist, +2

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I’m a performance-focused media strategist with 6+ years of experience leading paid search and programmatic campaigns. I’ve partnered with brands like PepsiCo, Audi, Volkswagen, PetSmart, and SickKids to drive business results across search, traditional, and digital media. I’m fluent in GA4, attribution modeling, and multi-million-dollar media management, and I love turning data into actionable plans that move the needle. I’m passionate about query-based media, AI-enhanced strategy, and connecting investment to outcomes. I thrive in cross-functional teams, stay ahead of industry trends, and enjoy designing test-and-learn programs that optimize ROI and grow audience engagement. I'm also a skilled editor, both of written and video content, and currently work as a podcast editor and marketer.…I’m a performance-focused media strategist with 6+ years of experience leading paid search and programmatic campaigns. I’ve partnered with brands like PepsiCo, Audi, Volkswagen, PetSmart, and SickKids to drive business results across search, traditional, and digital media. I’m fluent in GA4, attribution modeling, and multi-million-dollar media management, and I love turning data into actionable plans that move the needle. I’m passionate about query-based media, AI-enhanced strategy, and connecting investment to outcomes. I thrive in cross-functional teams, stay ahead of industry trends, and enjoy designing test-and-learn programs that optimize ROI and grow audience engagement. I'm also a skilled editor, both of written and video content, and currently work as a podcast editor and marketer.

Available to hire

I’m a performance-focused media strategist with 6+ years of experience leading paid search and programmatic campaigns. I’ve partnered with brands like PepsiCo, Audi, Volkswagen, PetSmart, and SickKids to drive business results across search, traditional, and digital media. I’m fluent in GA4, attribution modeling, and multi-million-dollar media management, and I love turning data into actionable plans that move the needle.

I’m passionate about query-based media, AI-enhanced strategy, and connecting investment to outcomes. I thrive in cross-functional teams, stay ahead of industry trends, and enjoy designing test-and-learn programs that optimize ROI and grow audience engagement. I’m also a skilled editor, both of written and video content, and currently work as a podcast editor and marketer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Media Manager at Loblaw Media

January 1, 2025 - May 1, 2025

Developed and executed full-funnel paid search and programmatic strategies across Google Ads, Meta, and DV360, driving a 6-11% ROI increase year-over-year. Optimized query-based campaigns for consistent ROAS and 2-3% increases in conversions and site traffic via GA4 and attribution modeling, calibrating daily budgets and bi-weekly reporting. Collaborated cross-functionally with data science, brand, and ad ops to align paid media with business objectives.

Fractional Content Strategist at Self-Employed

June 1, 2023 - Present

Partnered with several SMBs in the B2B/SaaS space to develop paid media strategies, creative testing, and content strategies. Coordinated funding with senior team members, securing a combined total of $650k in awarded grants. Increased site traffic with SEO-enabled written content (4x week-over-week in 2024) and designed content calendars, providing ghostwritten social content for founders.

Grant Writer at Asgard Consulting

April 1, 2024 - December 1, 2024

Created detailed grant submission templates for technology, fashion, logistics, and food clients. Grants experience includes SR&ED, IRAP, OTB, CanExport, RAII, and ScaleAI. Secured client grants totaling $68k, and collaborated with teams to secure over $2M for larger-name clients.

Digital Business Lead at TOUCHE Media

July 1, 2022 - March 1, 2023

Owned performance media strategy for Audi and Volkswagen across Google Ads (PMA X, YouTube), Meta, and DV360. Managed over $1M in e-commerce and lead-gen budgets, delivering quarterly ROAS growth from 1.5 to 2.0 and increasing consumer leads by 16%. Collaborated with Ad Ops and analytics to refine attribution models and improve real-time reporting in GA4. Launched first-ever experiential campaigns with TIFF, Condé Nast, and the Canadian Opera Company. Leveraged GRP-based OOH with precise geo-targeting to drive national brand awareness and dealership visits by 8%.

Content Strategist/Writer at In Good Company

May 1, 2014 - November 1, 2019

Designed and executed marketing strategies for SMBs and early-stage startups. Wrote across industries and supported in-house teams in building content infrastructure.

Senior Strategist at OMD Canada

November 1, 2019 - June 1, 2022

Led digital campaign strategy and execution for a $6.5M portfolio spanning six PepsiCo beverage brands, including Bublé and Rockstar. Developed full-funnel plans across Google Ads, DV360, and Meta, optimizing toward ROAS, revenue, and in-store traffic. Created attribution frameworks and forecasting tools using GA4 and Excel, aligning paid search and programmatic with sales objectives. Drove innovative brand integrations through OOH activations, increasing channel engagement and campaign visibility across Canada.

Strategist at OMD Canada

November 1, 2017 - November 1, 2019

Media planning & buying across digital, partner networks, and market research; campaign reporting and insights (KPIs, ROAS, OKRs); maintenance of annual budgets, spend projections, and invoice reconciliation.

Junior Producer/Copywriter at Jumpwire Media

July 1, 2015 - January 1, 2016

Built brand presence through digital communities; liaised with clients to develop media and PR strategies; brand management across social media; copywriting.