A Digital Marketing Maestro, Driving Growth and Innovation
With a proven track record spanning two decades, I’ve honed my expertise in crafting and executing high-impact digital and content marketing strategies across diverse industries. My specialization in SEO, paid media, and affiliate marketing, coupled with certifications in Google Analytics, Google Ads, SEMrush, and HubSpot, empowers me to deliver exceptional results. I’m familiar with a variety of auditing software and competency frameworks, including Screaming Frog, Opteo and SEMrush, which keeps my digital marketing performance capabilities current and ahead of the curve for my clients.
As a seasoned leader, I spearhead performance and digital marketing teams, meticulously allocating budgets and optimizing best practices to elevate online presence. By leveraging data-driven insights and meticulous market research, I enhance search visibility, optimize user experience, and foster unwavering customer loyalty across organic and paid channels. My collaborative approach ensures seamless alignment between company objectives and the ever-evolving landscape of customer needs and industry trends.
My unwavering commitment lies in delivering unparalleled marketing performance, fostering deep engagement, and driving sustainable growth. Let’s embark on a journey to transform your brand and achieve extraordinary results.
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Meta Ads Campaign for Maintenance Engineer Job Description Guide (GOAL: Lead Generation)
93 downloads
£0.32 cost per download
£30 spend
Blue Collar Job Interview Guide (GOAL: Engagements)
3,666 engagements with post
£0.07 cost per engagement
£250 spend
The project included website migration, addition of brand-new products and update/redirection of outdated product range,
Immediate SEO inbound campaigns to drive informed traffic
10% increase in visibility
53 keywords on page 1 (253% improvement)
The number of keywords on pages 1-2 of Google rose by 71%
SEO for Law Firm Lead Generation that Maximized Conversions
Turned organic channel for three negligence claims lead generators into the top converter
Consistently produced Yoast-friendly SEO copy for legacy pages in need of a revamp
Used Google Ads as a Channel for Lead Generation to Maximize Conversions
Combination of Search and Smart campaigns
Over 2000 clicks in just 2 months
Campaigns with 8% CTR
Average costs below £0.80 (some as low as £0.29)
Kept costs at half the budget allocated, yet still achieved an overwhelming volume of leads
SEO & Paid Media - Lead Generation to Maximize Conversions
SEO & ORGANIC: led WordPress website in exponential growth
Trebled the brand’s visibility and share of voice
Maintained £100k per month revenues throughout tenure
Oversaw consistent growth of UK organic rankings after website migration
PAID MEDIA: Managed PPC budgets across Google Ads, Bing/Microsoft, and Facebook
Handling £400K-500K monthly budgets
Regularly produced ROI of 1.2 or greater
Increased Click to App% by 20%; CTR grew by 27%
Reduced CPC below £6
Doubled CTR from 5% to 10%
- Top and Tail PDP content
- Back-end meta enhancements
- Backlink auditing and repair
- Mapping our output to high-ranking keyword expectations
SEO & ORGANIC: took over for an external agency, led e-commerce website in exponential growth
Increased brand visibility on the main keyword group (scrubs) to 31% (Q1 2024) from 24% (Q3 2023)
Grew scrub group keyword average rankings to the top of page 1 (Q1 2024) from the bottom of page 1 (Q3 2023)
Oversaw consistent growth of UK organic rankings through a combination of
- Blog Post Writer: https://www.twine.net/signin
- Landing Page Writer/Designer: https://www.twine.net/signin
Whitepaper - https://www.twine.net/signin
Infographic 1 - https://www.twine.net/signin
Infographic 2 - https://www.twine.net/signin
Four cluster-to-pillar blog posts…
- eBOOK: https://www.twine.net/signin
- LANDING PAGE
- BLOG: Direct Hiring vs Staffing Agency for Nurses - https://www.twine.net/signin
Downloadable PDF/Guide that targets Recruitment Firms
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